1. www.ShoutStand.com ©2011 SEO & S OCIAL M EDIA L OCAL B USINESSES AND M ARKETERS

2. www.ShoutStand.com ©2010 SEO W EB P ARTNER Our goal is to Give hands on, step-by-step instructions for marketers and business people. Explain how to: Increase sales and grow your customer list through effective Branding, SEO and Social Media. Obtain top placement on the top of Google search results. How to maximize your social media presence including Facebook, LinkedIn, Twitter, etc. Create effective Branding and Internet Marketing and Lead Generation strategies online

3. www.ShoutStand.com ©2010 SEO W EB P ARTNER SEO AND S OCIAL M EDIA ; W HY ? Today I will provide you with a good understanding of: The benefits of a SEO optimized website What SEO is Keywords Local SEO vs. National SEO Facebook Fan Page LinkedIn Social Bookmarking

4. www.ShoutStand.com ©2010 A GENDA 1.Benefits of a SEO optimized website 2.Free SEO Tools 3.SEO Basics 4.Understanding Google 5.Local Search Marketing vs. National Search 6.Facebook Fan Pages 7.LinkedIn 8.Social Bookmarking

5. www.ShoutStand.com ©2010 B ENEFITS OF SEO Long-Term Standings Once your properly implemented SEO marketing strategy is in place, you can reap the benefits of the results for a long time. Saving you money and time as your website delivers you customers day in and day out without having to continue spending advertising dollars. Beat Your Competition Optimized websites are the fastest, easiest way to beat your competition. Fact: Web users rarely search through pages and pages of search engine listings to find your business. Most people do not go past the second or possibly the third page.

6. www.ShoutStand.com ©2010 B ENEFITS OF SEO Higher Sales It is simple math—the more people who come to your website, the more potential customers you attract. Don’t wait another moment to drive more traffic, increase sales, and improve your visual appearance. Increase Visibility and Branding SEO works on both a local and a national scale—dominate your local market in Google Place, Bing, Yahoo Local or reach customers across the nation. Create an effective online brand that customers will recognize and become loyal too.

7. www.ShoutStand.com ©2010 B ENEFITS OF SEO Your Own 24-Hour Marketing Team A properly designed website that has a nice appearance and with proper SEO is like having a 24/7 sales and marketing team dedicated to your company. Cost-Effective Marketing SEO is one of the most affordable and effective marketing strategies when properly implemented, when you work with the right professionals.

8. www.ShoutStand.com ©2010 U NDERSTANDING G OOGLE Google Search Results Displayed Based on Page Rank/Authority Based on relative content & keywords Based on geographic location (Local or National) Google’s goal is to serve up business or websites that are in the local community. Why? Because people like to do business with local businesses.

9. www.ShoutStand.com ©2010 I T ’ S A LL A BOUT K EYWORDS

10. www.ShoutStand.com ©2010 SEO K EYWORDS Search Queries Your Website

11. www.ShoutStand.com ©2010 K EYWORDS What are Keywords? Keywords are part of the information search engines use when they include your website in their search results. Keywords can make or break your search engine ranking. Good ones can improve the ranking. Bad ones (or overuse) can cause your site to be banned for spamming. Keywords are the words or phrases in the content of your website that someone is most likely to use when searching for your online business or website.

12. www.ShoutStand.com ©2010 K EYWORDS Which Keywords do I use? Where do you start? Insurance Home Insurance House Insurance Phoenix, AZ Home Owners Insurance Cheap Home Insurance Phoenix Cheap Home Owners Insurance Cheap House Insurance Phoenix, AZ Home Insurance Quote Find Home Owners Insurance

13. www.ShoutStand.com ©2010 #1 T OP SEO K EYWORD T OOL Google's Keyword Tool https://adwords.google.com/select/KeywordToolExternal

14. www.ShoutStand.com ©2010 G OOGLE O RGANIC R ANKINGS Google is used by millions of people, your customers and prospects each day to… 84% of Americans Search before they Buy a Product or Service. Search by keyword / keyword phrases results; Browse organic “Free” and paid PPC “AdWords” results; Locate products, services, companies or desired information Let’s do some basic searches for home insurance.

15. www.ShoutStand.com ©2010 G OOGLE O RGANIC F REE R ESULTS Why Google Organic search results are better than paid? Free is good; you don't pay It’s like having targeted free advertisement 24/7 They're upfront and center on search results They are perceived as more credible than paid ads. Builds loyalty and brand 24/7 Getting top placement on Google search can drastically increase brand loyalty, leads and sales.

16. www.ShoutStand.com ©2010 T ARGET L OCAL OR N ATIONAL SEO? One of the first things you will need to decide is are you targeting “National Search Results” or “Local Search Results” This will depend on that type of company, product or services you have to offer. All you need to figure out is “What do my customers search Google for”? This search terms will become your keywords.

17. www.ShoutStand.com ©2010 L OCAL S EARCH M ARKETING If you have a local company like a restaurant, plumbing or salon where you primarily target potential customers only in your local market place then you MUST target with “Local” in mind. In a nutshell, local search is the Internet's version of the phonebook…Steroids! The difference is that this phone book, the Internet version, is far more faster, more dynamic, and far more intuitive.

18. www.ShoutStand.com ©2010 E XAMPLE S EARCHES National Search Google search term: Plumber This search delivers plumber services, training, parts, directories of plumbers on a national basis. Google may deliver some local paid results, but typically not organic results. Local Search Term Google search term: Phoenix Plumbers or Phoenix AZ Plumbers This search would return plumbers located in the Phoenix, AZ area. These are examples of local SEO keywords for a plumber in Dallas, TX: Dallas, TX Plumbers, Dallas Plumbers, Dallas Plumbing Services

19. www.ShoutStand.com ©2010 T HE P OWER OF L OCAL SEO

20. www.ShoutStand.com ©2010 SEO B ASICS As a marketer, business owner, marketing manager or even consumer’s it’s helpful to understand the basics of SEO. How does SEO work How to choose Keywords How SEO applies to websites Will help you in choosing a SEO consultant Will help in evaluating marketing techniques SEO is also the foundation to effective Social Media strategies

21. www.ShoutStand.com ©2010 SEO G OAL The goal of SEO is simple: Top Placement on the 1 st Page of Google Searches Increase sales or desired marketing goal Search Results: Page 1, Position 1 (The Very Best) Page 1 (Excellent) Page 2 (Top of Page 2 Not Bad) Page 3 and beyond (Worthless)

22. www.ShoutStand.com ©2010 SEO K EYWORDS Search Queries Your Website

23. www.ShoutStand.com ©2010 O N P AGE SEO On page optimization deals with the content (contained within text based characters) on the pages of a website. All of the keywords that are being used to describe the website should exist at least once (and often more than once) somewhere within the text of the website. There are four areas where keywords can be placed on a website: Title TagDescription Meta TagBody Text

24. www.ShoutStand.com ©2010 O N P AGE SEO Site Title Tag - the most important tag on any given page; place the keyword / key phrase that you are targeting in this tag. Meta Description - the meta description tag is typically a sentence or two of content which describes the content of the page. Meta Tag – the meta tag is typically your keywords. Body Text – Text on your website.

25. www.ShoutStand.com ©2010 O FF P AGE SEO Off page optimization is the primary “KEY” in the ranking of a website with regards to a specific keywords. The best way to describe off page optimization is that it is like a voting system. In general, the more websites that link back to the site being optimized, the higher the search engine result.

26. www.ShoutStand.com ©2010 O FF P AGE SEO O FF P AGE

27. www.ShoutStand.com ©2010 S OCIAL M EDIA M AZE

28. www.ShoutStand.com ©2010 W HAT IS O NLINE S OCIAL N ETWORKING ? Social networking is defined as the… “Collection of individuals into specific groups for the purpose of sharing and exchanging information of mutual interest.” Social networking can be done anywhere whether it is in person, on the phone or via the Internet.

29. www.ShoutStand.com ©2010 W HY P EOPLE J OIN S OCIAL N ETWORKS There are many reasons why social networks are growing at such a rapid rate. Some of the most common are: Keeping in touch with family, friends and classmates Discussing movies, music and entertainment Keeping in touch with business contacts Researching a new job/career Building Brand Awareness and Loyalty Consumer research on products and services Sales, Promotion, Affiliate Marketing

30. www.ShoutStand.com ©2010 W HY P EOPLE J OIN S OCIAL N ETWORKS

31. www.ShoutStand.com ©2010 T HE P OWER OF F ACEBOOK A RE YOU LEVERAGING F ACEBOOK ? I F NOT YOU ARE LOSING MONEY DAILY !

32. www.ShoutStand.com ©2010 T ARGET F ACEBOOK F OR Y OUR B USINESS What exactly do you want to accomplish or target on Facebook? What are the main objectives a business should have when they are marketing themselves on Facebook?

33. www.ShoutStand.com ©2010 F ACEBOOK F AN P AGES Build Your Business Fan Page The main aim for a business on Facebook is connecting. It doesn’t matter if it is new customers or current customers, the connection Facebook offers is the key. Now it is time to take a look at one of the best steps a business can take to tap into the powers of Facebook. The business fan page. A Fan Page is a Facebook utility that allows people to start pages dedicated to their business, or themselves.

34. www.ShoutStand.com ©2010 W HY F ACEBOOK F AN P AGES Getting Found (Inbound Marketing): The key to inbound marketing is positioning your business to be found by people. Facebook search is one of the most used search engines on the internet. You want to be a part of those search results. Engaging Potential Leads: A regularly updated fan page* for your business will engage and inform potential leads and customers. Keep in constant contact with people who could potentially become customers. Announcing Offers/Sales: Your fan page* will make it easy to announce sales and offers to an already captive audience.

35. www.ShoutStand.com ©2010 W HY F ACEBOOK F AN P AGES Create a Community Around Your Business:. The members of your business fan page will act as this community. Your fan page will allow your customers to congregate in one central area. They can share recommendations, memories, testimonials and more. It gives you a chance to instantly address complaints or other issues. Engaging Current Customers: Keep your current customers aware of all new offerings. Keep a running dialogue with people who could return and buy again.

36. www.ShoutStand.com ©2010 M ONETIZING F ACEBOOK F AN P AGES Build Your Business Fan Page

37. www.ShoutStand.com ©2010 M ONETIZE F ACEBOOK F AN P AGES Build Your Business Fan Page

38. www.ShoutStand.com ©2010 E VERY B USINESS N EEDS A L INKED I N P ROFILE Build Your Business Fan Page LinkedIn Corporation® is a social site and it includes all the members from the Fortune 500 companies! This just goes to show you how much they value their LinkedIn Corporation® profiles. As of March of 2011 LinkedIn Corporation® hit 100 million members! That alone should be more than enough reason to make good use of your LinkedIn Corporation® profile.

39. www.ShoutStand.com ©2010 A DDING Y OUR C OMPANY TO L INKED I N D IRECTORY Build Your Business Fan Page This is a neat way to get your own company name listed in LinkedIn Corporation’s huge directory. Simply click on the Add Company tab and fill out your details. The only requirement is that you are a current employee of this company. This will provide you with more exposure for your company.

40. www.ShoutStand.com ©2010 S OCIAL B OOKMARKING Build Your Business Fan Page Social bookmarking is similar to social networking. Social bookmarking websites allows members to share links to interesting stories spanning across almost any category imaginable. While many social bookmarking sites are used to share entertainment and games, many business people are now using social bookmarking to research industry specific information as well as promoting their own content. The most common social bookmarking websites are: http://digg.comhttp://digg.com/ http://delicious.comhttp://delicious.com/ http://www.reddit.com http://technorati.com http://stumbleupon.comhttp://stumbleupon.com/

41. www.ShoutStand.com ©2011 W HO IS US W EB A UTHORITY ? Provider of: Local SEO & National SEO Services SEO Optimized Internet Marketing Software Branded SEO Optimized Websites Custom Facebook Fan Pages & Applications Internet Marketing, SEO & Social Media Training And Outsourcing and other services

42. www.ShoutStand.com ©2011 W HO IS US W EB A UTHORITY ? Providing services on a global basis with hundreds of Certified Partners and Resellers around the globe. Providing services for marketers and small to large businesses.

43. www.ShoutStand.com ©2011 D ELUXE : P ACKAGE $1,877 Deluxe “Done-4-You” Turnkey Website Training Suite Web 2.0 websiteProspect Manager Web 2.0 BlogAutoresponder / Newsletter Facebook Fan Page AppWebsite Analytics Social NetworkingOn-Page Optimization Lead Capture PagesContent Network Keyword StrategiesSocial Media - Bookmarking Basic SEO StrategiesArticle Marketing BloggingPress Releases LinkedIn For BusinessAdv. Lead Generation TwitterMarketing Tools

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45. www.ShoutStand.com ©2011 F ACEBOOK F AN P AGE P ACKAGE P REMIUM C USTOM SEO O PTIMIZED F ACEBOOK F AN P AGE $1,197 U P TO 5 PAGES OF CONTENT PLUS N ON L IKED / L IKED P AGES WITH LINKS TO WEBSITE. S OCIAL T RAINING S UITE (I NCLUDED ) F AN P AGE F AN P AGE B LOG A UTORESPONDER L EAD C APTURE P AGE P ROSPECT M ANAGER C ONTENT N ETWORK O N -P AGE O PTIMIZATION F AN P AGE A NALYTICS S OCIAL N ETWORKING F ACEBOOK F OR B USINESS S OCIAL B OOKMARKING L INKED I N F OR B USINESS F ACEBOOK M ARKETING A RTICLE M ARKETING T WITTER FOR B USINESS V IDEO M ARKETING P RESS R ELEASE M ARKETING V IRAL M ARKETING

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