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China’s Mobile Internet Qiming Huang Vice President of Product Development, Tianya Investment Representative, Beijing Development Area President 2012, Silicon Valley China Wireless Technology Association October, 2011
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China – Largest Mobile Market in the World Market Key IndicatorData Population1.3 Billion Mobile Phone Users900 Million Mobile Internet Users300 Million Smart Phone Users30 Million Android Phone Users8 Million iPhone & iPad Users5 Million 2010 Data
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China Mobile Service Usage
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Low Bandwidth – 82% mobile phone user still on 2G Device Adaptation -- over hundreds of manufacturers Fierce Competition – 88 Micro blogging sites, hundreds of group buy sites Focus on device, OS, Tools, Games, and Platform – Xiaomi, UCWeb Keep Away from Content, Media, Culture, Social Networking – Internet requires ICP license. Huge Developers Turnover Rate – No profit sharing within company and many opportunities Distribution Channels – Scattered markets China Market Challenges & Pitfall
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Governments –Open the Market, Play with my Rules, Encourage Innovation from Overseas Telecoms – Open the Channel, Need Apps Internet Giant Players – Open Platform, Need Contents Handset Makers – Go with Android, Free and Open Weibo – Getting Popular, a good marketing platform Developers – Very active in mobile innovation Venture Capitals – Getting Crazing Stake Holder & Opportunities Mobile OSAugmented Reality Mobile PaymentHTLM5 Based Cloud Apps Mobile AdvertisementMobile Data Mining Cloud Service Hot in China
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6 Oversea Mobile Innovation Center – Mobile ETown 未来园区规划 Mobile Innovation Center R & D Offices Technology Platform Integrated Service Platform Accelerator & Incubator Other Support Facilities
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Beijing Development Area Overview Established in 1992 The only state-level development area in Beijing 3870 enterprises with total investment US$ 25 billion 569 Foreign Invested Enterprises with investment US$ 15 billion 70 Fortune 500 enterprises invested 95 projects.
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F500 in BDA 95 Projects invested by 70 Fortune 500 Enterprises
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1999 -- Tianya Online Community Launched 2004 -- Tianya Voted as #1 of Top 100 Communities, #1 of Most Attractive Communities for Investment 2007 -- Google Invested in Tianya; Launched Discussion Pub and Q&A as Joint Products; 2010 -- Tianya Ranked as one of Top most Influential Websites Tianya Milestones Largest Online Forum Community in China User Generate Content/Media
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1000+ Forums, 4 Million+ Bloggers Users -- 150 Million+ Daily Page Views -- 150 Million+ Daily Unique Visiting IPs -- 9.8 Million Daily New Threads/Replies/Blogs -- 1 Million+ Online Services -- Forums, Microblogs, Blogs, Groups Discussion, Q&A, Photo Albums, Music Boxes, SNS, Enterprise Spaces(SaaS), … Mobile Apps (Android, iPhone, Symbia) – Forum, Books, Blogs, Microblogs Tianya 100% UGC Data http://tianya.cn
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Thank You! Website : http://www.mobile-etown.com/
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