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Uses of Social Media. Use 1: Share News Use 2: Promote your own work See how Purdue makes it easy to share their newseasy to share.

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Presentation on theme: "Uses of Social Media. Use 1: Share News Use 2: Promote your own work See how Purdue makes it easy to share their newseasy to share."— Presentation transcript:

1 Uses of Social Media

2 Use 1: Share News

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4 Use 2: Promote your own work See how Purdue makes it easy to share their newseasy to share

5 New Twitter use study Lots of interesting resultsresults For example: Vast majority newspapers feeds promoted organizations’ own work and sent users back to their websites. 93 percent. But only 2 percent share (retweet, etc.) from other organizations

6 Use 3:Breaking news

7 The recent Paris shootings JournalistsJournalists took to Twitter to share news first

8 Use 4: Aggregation and curation Sites like UpworthyUpworthy Plane crash TopsyTopsy : A social media search tool (has largest Twitter archive, back to 2007) featuring more than 400 billion pieces content. To make sense of it all, Topsy uses a ranking system that considers how often a piece of content is cited by others.

9 Storify The Connecticut school shootings and the Toronto mayor’s crack cocaine admissionschool shootingsadmission

10 Programs like Rebelmouse let you organize and display your social media for readers.Rebelmouse display

11 Use 5: Provide live information

12 Including live tweeting/Facebooking events

13 Use 6: To keep up with (and then get out) news Reporters have their own list of Twitter/Facebook/Pinterest, etc. feeds they check regularly. They get the breaking newsThey get the breaking news tip to get the story out first.story out first

14 Use 7: As a reporting toolreporting tool

15 Use 8: Reaction and comments Many people comment first on social media. If you aren’t online, you won’t get it.comment first The more people you follow on Twitter, the more likely you are to come across a lead or a useful contact. Or reaction.reaction

16 Sites likes Twubs and hashtags.org let you search for specific hashtags.Twubs

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18 Search functions help you

19 Or they comment only on Social Media like the Russian president orRussian president

20 But be careful, the same principles of journalism apply

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22 Use 9: To find sources

23 Or real people

24 Or story ideas or tips or crowdsourcingcrowdsourcing Twitter can be valuable when you need a hand – an idea – or, reactions to an idea. Twitter is an instant focus group, on-call 24/7.

25 Purdue Exponent

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28 To interview

29 But again, check before you use

30 Use 10: Show a different side/share different information Reporters tended to share more of themselves in tweets. On average, reporters included personal anecdotes in 39% of the week's tweets. As with other findings, there was a wide range when it came to how casual those reporters were in their Twitter persona.more of themselves

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32 Use 11: Reach out to sources/reporters prnewswire: Social Media has provided the ultimate method of listening to clients, colleagues, journalists, bloggers…the list goes on. prnewswire Intheblack: I reached out to a reporter/blogger last week on Twitter - led to a great interview and more importantly a great relationship. Intheblack

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34 Use 12: Interactivity with readers

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36 Social engagement

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38 AP Style chat is one of my faves

39 Interactivity with fans Monopoly’s social media pollsocial media poll

40 Use 13: Getting message out The new activismnew activism JeSuisCharlie

41 Check out how the Newark, N.J., mayor is using social media social media

42 Use 14: Supplementing online stories This is a fairly new use: Merry Christmas on a plane Ferry Disaster

43 Use 15: Finally, some say it is helping your writing “Having an audience, particularly a vocal one, helps. Knowing your tweet, Facebook post or Instagram caption is potentially going to reach thousands of people can be a good incentive to proofread your social media posts. The fact that tweets can spread so quickly (even if you’ve deleted them) is another good reason to proofread them.” SourceSource


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