1. Yang Lu COMP 1631, Winter2011

2. Background Yahoo’s initial name was “Jerry’s guide to the World Wide Web” Yahoo’s is an acronym for “Yet Another Hierarchical Officious Oracle” Definition of Yahoo is: rude, unsophisticated, uncouth

3. Yahoo’s Logo The first logo was red and had 3 icons on each side. Since May2009, the logo was changed to purple with no outline or shadow.

4. How does Yahoo started? In order to keep track of founder’s (Jerry Yang and David Filo) personal interest on the internet They broke sites into different categories and develop subcategories. They developed Yahoo’s own search technologies since 2004

5. Yahoo’s customers Yahoo is in 13 languages except English More than 345 million users in 25 countries(January,2005) An average of 2.4 billion page views per day(March,2004)

6. Core components of Yahoo’s business Consumer services: Business and enterprise services Premium services Marketing services Internet content (sports, weather, travel) Commerce services (shopping, finance, auditions) Communication services (mail, photos, messenger)

7. Front end of main portal The main portal page of yahoo provides access to search engine and other functions like Yahoo! Mail, maps, news and messenger.

8. Yahoo’s own search toolbar On April 7 th, a new Yahoo! Search feature was created. “……Search are focused on proving the key features that our users want” ( Jeff Weiner)

9. Back-end Yahoo at first used a proprietary server-side page language written in C/C++ Transitioned to PHP in 2002 4500+ servers in 16 co-locations

10. Advertising Revenue Yahoo lead different business advertise their products on its network. In January,2010, Yahoo held the world’s largest market share in online display advertising.

11. Acquisitions Yahoo! has acquired 62 companies since its inception. Yahoo’s first acquisition was the purchase of Net Controls in September 1997 for US $1.4 million. Most of the companies acquired by Yahoo are based in the United States.

13. Financial Information 88% of the total revenue for the fiscal year 2009 came from marketing service. Yahoo’s fourth quarter net income was $206 million. Excluding charges, Yahoo’s earning were 20 cents a share.

15. operation successes According Nielsen/Net ratings 8/2002, Yahoo! is the world’s most trafficked internet destination. First all-encompassing portal to the internet. Its shopping network has been ranked as NO.2 online shopping destination on the web.

16. Yahoo’s main competitors Google-search engine function AltaVista, MSN, AOL, web-portal function eBay-auction function

17. References: 1.“The history of Yahoo!-How is all started…” Yahoo! Media Relations. 2011-02-02 2.Michael J. Radwin. Making the Case for PHP at Yahoo!.2011-02-02 3.“Yahoo Logo Design”. Logo Design History. 2011- 02-02 4.http://en.wikipedia.org/wiki/Yahoo 2011-02-02http://en.wikipedia.org/wiki/Yahoo 5.Dignan,Larry. “Microhoo, Icahn drama cost us $22 million; Economy soft” 2011-02-02