1. Ford’s Sync Software Ashley Thomas

2. What is Sync Software? a digital interface that uses specialized software that allows drivers and passengers to control their cell phones and MP3 players via wireless connections and voice commands.

3. Sync Features Include: Hands-free Calling Turn-by-Turn Navigation 911 Assist Music Search Vehicle Health Report New, Sports, and Weather Business Search Real-time Traffic Audible Text Messages http://www.fordvehicles.com/technology/sync/http://www.fordvehicles.com/technology/sync/)

4. How It Works The key to making Sync work is the new Microsoft Auto software Sync can interface with just about any current MP3 player or Bluetooth cell phone.

5. What The Software Can Do seek the address book and transfer the names and numbers to an internal database Push a button on the steering wheel, and you can speak the name or number you wish to call. A button on the steering wheel will immediately connect the phone to Sync without interrupting your conversation

6. Quote from Dr. K. Prasad Venkatesh “Right now, Sync effectively combines the car with a user’s cellular phone and portable music device, and it does so at a very affordable price point. We are speaking to the most connected and smartest consumers out there. With Sync as the foundation as we go forward, the possibilities for future user- experiences is limitless.”

7. http://www.youtube.com/watch?v=9renvWel9cY

8. References http://www.fordvehicles.com/technology/sync/