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Jonathan Pooley: 565 071 511 Ryan Rumo: 557 990 900 Stephanie Frost: 567 075 502 Candice Hall: 565 288 693.

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Presentation on theme: "Jonathan Pooley: 565 071 511 Ryan Rumo: 557 990 900 Stephanie Frost: 567 075 502 Candice Hall: 565 288 693."— Presentation transcript:

1 Jonathan Pooley: 565 071 511 Ryan Rumo: 557 990 900 Stephanie Frost: 567 075 502 Candice Hall: 565 288 693

2 Target Market Strategies Social Networking Resource Developing

3 Males ages 20-45 Male market size 5,922,270 Females ages 35-65 Female market size 7,140,382 Total market size 13,062,652 Source: Statistics Canada, 2009

4 Expected Target Market Penetration TMP = Market Share x Minimum Buy-in = ((139/200)x0.35)x(0.05) =1.22% Assumptions # of Future shop stores: 139 # of Future shop & Best Buy Stores: 200 Group Market Share: 35% Target Market Size: 13,062,652 Minimum Credit Card Sales: 5%

5 Expected Profit Year 1Year 2Year 3Year 4 Expected Revenue $ 30,994,827.17 $ 61,989,654.34 $ 92,984,481.51 $ 123,979,308.68 Expected Cost $ 3,574,676.36 $ 7,149,352.72 $ 10,724,029.08 $ 14,298,705.45 Expected Profit $ 27,420,150.81 $ 54,840,301.62 $ 82,260,452.43 $ 109,680,603.24 Note: Expected profit will be higher than stated, as unrealistically conservative credit repayment stats were used in the calculations


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