1. Hinge 2010 Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca

2. Canadian teens age 15-19 who identify with a religious tradition, 1984-2008, percentages Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Source: Reginald Bibby, Project Teen Canada. Teens age 15-19. Reginald Bibby, The Emerging Millenials: How Canada’s Newest Generation is Responding to Change & Choice, (Project Canada Books, 2009): 179. 13% of teens say religious involvement is “very important” compared to 85% for both friendship and freedom.

3. Distribution of the foreign-born population by continent of birth, Canada, 1981 to 2031 Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Source: Malenfant, Lebel and Marte;, “Projections of the Diversity of the Canadian Population, 2006 to 2031.” Statcan, (March 2010): 17. http://www.statcan.gc.ca/pub/91-551-x/91-551- x2010001-eng.pdf ObservedProjected

4. Canadian immigration for select religious affiliations, by immigration period, percentages Rick Hiemstra The EFC 9613.233.9868 www.theEFC.ca Sources: Statistics Canada, “Religions in Canada, http://www12.statcan.ca/english/census01/products/analytic/companion/rel/pdf/96F0030XIE2001015.pdf accessed Oct 2, 2009.http://www12.statcan.ca/english/census01/products/analytic/companion/rel/pdf/96F0030XIE2001015.pdf accessed Oct 2

5. Visible minority populations, 2001 and 2017 (projected), and percent affiliated with evangelical denominations in 2001 Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Sources: 2001 Census. http://www12.statcan.ca/english/census01/products/standard/themes/RetrieveProductTable.cfm?Temporal=2001&PID=67771&APATH=3&GID=517770&METH=1&PTYPE=55496&THEME=56&FOCUS=0&AID=0&PLACENAME=0&PROVINCE=0&SE ARCH=0&GC=0&GK=0&VID=0&VNAMEE=&VNAMEF=&FL=0&RL=0&FREE=0 (accessed April 2, 2009). Evangelical includes Baptist, Pentecostal, Mennonite, Salvation Army, Christian Reformed, Evangelical Missionary, CMA, Adventist, Methodist and Brethren in Christ and 2006 Census http://www12.statcan.ca/english/census06/data/topics/RetrieveProductTable.cfm?ALEVEL=3&APATH=3&CATNO=&DETAIL=0&DIM=&DS=99&FL=0&FREE=0&GAL=0&GC=99&GID=837928&GK=NA&GRP=1&IPS=&METH=0&ORDER=1&PID =92334&PTYPE=88971&RL=0&S=1&SUB=0&ShowAll=No&StartRow=1&Temporal=2006&Theme=80&VID=0&VNAMEE=&VNAMEF= accessed August 27, 2009, and Source:Alain Belanger and Eric Caron Malenfant, “Ethnoculural diversity in Canada: Prospects for 2017,” Statistics Canada (March 2005): 3. Catalogue no. 91-541-XIE

6. Projected percent of population comprising visible minority groups for 2001 and projected for 2031, selected cities Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Source:Alain Belanger and Eric Caron Malenfant, “Ethnoculural diversity in Canada: Prospects for 2017,” Statistics Canada (March 2005): 4. Catalogue no. 91-541-XIE and Malenfant, Lebel and Marte;, “Projections of the Diversity of the Canadian Population, 2006 to 2031.” Statcan, (March 2010): 45. http://www.statcan.gc.ca/pub/91-551-x/91-551-x2010001-eng.pdf

7. Families where the husband or wife were single-earners, percentages, 1976 and 2008 Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Source: Katherine Marshall, “The Family Work Week”, Perspectives (April 2009): 6. and 7. http://www.statcan.gc.ca/pub/75-001- x/2009104/pdf/10837-eng.pdf Accessed April 24, 2009.http://www.statcan.gc.ca/pub/75-001- x/2009104/pdf/10837-eng.pdf Accessed April 24 Most families are dual-earner families

8. Families with children in the home that are dual-earner, by age of children, percentages, 1976 and 2008 Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Source: Katherine Marshall, “The Family Work Week”, Perspectives (April 2009): 7 & 8. http://www.statcan.gc.ca/pub/75-001- x/2009104/pdf/10837-eng.pdf Accessed April 24, 2009. Wives contribution to total family employment hours rose from 43.8% in 1997 to 45.3% in 2008.http://www.statcan.gc.ca/pub/75-001- x/2009104/pdf/10837-eng.pdf Accessed April 24

9. Average charitable donations for Canadians as reported on tax filings and percentage reporting charitable donations, 1998-2008 Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Source: Statistics Canada Table 111-0001 – Summary of charitable donors, annual. CANSIM. http://cansim2.statcan.ca/cgi- win/cnsmcgi.exe?Lang=E&CANSIMFile=CII\CII_1_E.htm&RootDir=CII/ (accessed: July 25, 2008) and “Charitable Donors” http://www40.statcan.gc.ca/l01/cst01/famil90-eng.htm accessed November 8, 2010http://cansim2.statcan.ca/cgi- win/cnsmcgi.exe?Lang=E&CANSIMFile=CII\CII_1_E.htm&RootDir=CII/ http://www40.statcan.gc.ca/l01/cst01/famil90-eng.htm

10. Percentage decline in average donor charitable giving, from 2006 to 2008, by age range Rick Hiemstra The EFC 905.479.5885 evangelicalfellowship.ca Source: Statistics Canada. Table 111-0001 - Summary of charitable donors, annual (number unless otherwise noted) (table), CANSIM (database), http://cansim2.statcan.gc.ca/cgi-win/cnsmcgi.exe?Lang=E&CNSM-Fi=CII/CII_1-eng.htm, (accessed: November 9, 2010)

11. Average charitable donations and donation rates by frequency of attendance at religious services, 1997, 2000, 2004 and 2007 Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Source: Rick Hiemstra, “Evangelical Giving and Volunteering,” Church & Faith Trends 2:2 (January 2009): 3 and Michael Hall, David Lasby, Stephen Ayer, William David Gibbons, “Caring Canadians, Involved Canadians: Highlights from the 2007 Canada Survey of Giving, Volunteering and Participating,” (Statistics Canada, 2009): 9 and 23.

12. Evangelical Congregational Total Liabilities Growth (Line 4350), 2007-2009 Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Source: Charitable Information Returns. For the 1,788 out of 3,603 congregations that reported liabilities in 2007 and 2009. Of the 1,980 congregations who reported liabilities in 2007 4% (146 congregations) reported no liabilities by 2009. Conversely of the 1,623 congregations that reported no liabilities in 2007 7% (115 congregations) reported liabilities in 2009. In 2007 55% of congregations reported liabilities compared with 60% in 2009.

13. Average annual hours volunteered by attendance at religious services, 1997, 2000, 2004 and 2007 Rick Hiemstra The EFC 905.479.5885 evangelicalfellowship.ca Source: Rick Hiemstra, “Evangelical Giving and Volunteering,” Church & Faith Trends 2:2 (January 2009): 3, and Michael Hall, David Lasby, Stephen Ayer, William David Gibbons, “Caring Canadians, Involved Canadians: Highlights from the 2007 Canada Survey of Giving, Volunteering and Participating,” (Statistics Canada, 2009): 43.

14. Average annual volunteer hours and volunteer rates for Canadians, 2004 and 2007, by age Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Source: Michael Hall, David Lasby, Stephen Ayer, William David Gibbons, “Caring Canadians, Involved Canadians: Highlights from the 2007 Canada Survey of Giving, Volunteering and Participating,” (Statistics Canada, 2009): 40.

15. Average time per day spent at various locations in hours, Canada, by gender, 2005 Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Source: Statistics Canada, “General Social Survey on Time Use: Overview of the Time use of Canadians, 2005” (July 2006): 39. Catalogue no. 12F0080- XIE. Canadians age 15 and older. Martin Turcotte, “Like Commuting? Worker’s perceptions of their daily commute,” CST, (Winter 2006): 35.

16. Frequency of Canadians’ attendance at religious services, 1985 to 2005 Rick Hiemstra The EFC 905.479.5885 evangelicalfellowship.ca Source: Colin Lindsay, “Canadians attend weekly religious services less than 20 years ago.” Statistics Canada, 2008. Catalogue no. 89-630-X. Note: The category less frequently includes; at least once a month, a few times a year and at least once a year.

17. Canadians who attend religious services weekly, by age, 1985 to 2005 Rick Hiemstra The EFC 905.479.5885 evangelicalfellowship.ca Source: Colin Lindsay, “Canadians attend weekly religious services less than 20 years ago.” Statistics Canada, 2008. Catalogue no. 89-630-X. Largest attendance drop among Boomers

18. Canadians who have a social network profile, by age, 2009 Rick Hiemstra The EFC 905.479.5885 evangelicalfellowship.ca Source: “What? You don’t have a social network profile? You are now the minority,” Ipsos Reid, June 19, 2009

19. When Canadians who are aware of Facebook last used it, by age, 2009 Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Source: “What? You don’t have a social network profile? You are now the minority,” Ipsos Reid, June 19, 2009

20. Resources Canadians use to deal with major life change, by age, percentages, 2008 Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Source: Leslie-Anne Keown, “General Social Survey Report: Social Networks help Canadians deal with change.” Canadian Social Trends (Winter 2009): 4 and 7.

21. Daily hours of computer use for Canadian teens age 15-19 in 2008, percentages Rick Hiemstra The EFC 905.479.5885 evangelicalfellowship.ca Source: Reginald Bibby, Project Teen Canada. Teens age 15-19. Reginald Bibby, The Emerging Millenials: How Canada’s Newest Generation is Responding to Change & Choice, (Project Canada Books, 2009): 88. 43% of Canadian teens age 15-19 spend three or more hours per day using a computer.

22. Rick Hiemstra The EFC 905.479.5885 evangelicalfellowship.ca “In a typical week, approximately, how many hours do you spend on the following internet activities?” by age, hours Source: Ipsos Reid, “Three Quarters of Child Internet-Users in Young Families on the Internet by Age Seven” Press Release - Tables, September 22, 2009. Survey conducted in July 2009 with a sample size of 4,466. The poll is considered accurate +/- 1.5% 19 times out of 20.

23. Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Top internet growth activities, 2007-2009, percentage growth Source: Statistics Caanada,”Online activities of home internet users,” The Daily, May 10, 2010. http://www.statcan.gc.ca/daily- quotidien/100510/t100510a2-eng.htm accessed Nov 9, 2010http://www.statcan.gc.ca/daily- quotidien/100510/t100510a2-eng.htm accessed Nov 9

24. Screen time (TV + Computer), by age, 2005, by age Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Sources: Margot Shields and Mark S. Tremblay, “Screen time among Canadian adults: A profile,” Statistics Canada (June 2008): 32. Catalogue no. 82-003. Data from the 1986 and 2005 General Social Survey. 2007 Data from the Community Health Survey. Veenhor and Timusk, “Online activities of Canadian Boomers and Seniors,” Canadian Social Trends (August 2009): 25. Ipsos Reid, “A Majority (68%) Of Global Internet Citizens Spend More Time during the Week on the Internet than Watching Television.” Press Release, June 7, 2010. Ipsos, “Weekly Internet Usage Overtakes Television Watching,” Press release March 22, 2010 In Q4 2009, on average, Canadians spent 18.1 hours per week using the internet but only 16.9 hours watching TV.

25. Rick Hiemstra The EFC 905.479.5885 evangelicalfellowship.ca Source: Canadian Wireless Telecommunications Association http://www.txt.ca/english/business/pdf/yr_graph_02-09.pdf Accessed Oct 28, 2010http://www.txt.ca/english/business/pdf/yr_graph_02-09.pdf 2010 mobile oriented text messages are on track to exceed 51 billion

26. 153 million Number of text messages Canadians sent per day as of June 2010 up from 87 million in March 2009 197 Average number of text messages per month per wireless subscriber in June 2010 Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Source: Canadian Wireless Telecommunications Association http://www.txt.ca/english/business/statspress.html Accessed Oct 28, 2010http://www.txt.ca/english/business/statspress.html.

27. Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca Planned net change in media use for Canadian marketers over the next 2 years Source: Ipsos Reid, “Media Mix Changing for Canadian Marketers,” Press Release, November 11, 2009.

28. Contact Information: Rick Hiemstra Director, Research and Media Relations The Evangelical Fellowship of Canada 1810-130 Albert St. Ottawa, ON, K1P 5G4 613.233.9868 x332 Email: hiemstrar@efc-canada.com Websites:  www.evangelicalfellowship.ca/crce  www.churchandfaithtrends.ca  www.evangelicalfellowship.ca/cebp  twitter.com/EFCresearch Rick Hiemstra The EFC 613.233.9868 www.theEFC.ca