1. Multimedia Project Proposal
Introduction
Objectives of the proposal
What should a proposal contain
Description of components
Scoping questionnaires

2. Intorduction Project manager responsibilities:
Given the brief ,to offer a realistic ,fair deal in the time scale and budget for the client and the development team
To make no false promise
To make decisions based on the facts and assessment of risk

3. Objectives of the Proposal
Summarize the development decisions
Based on information received from the client
Developer experience
Discussion with colleagues, about treatment alternatives
Give the customer a clear, high level; understanding of the project

4. Clear undrestanding example:
Online Projects:
Needs to be linked to plug-ins and browsers
Nature of site(dynamic or static)
Offline Projects
Platform that use
Reason for the choice
Contain Suggested schedule and overall cost

5. offering alternatives
Convincing the client
Treatments may be in competition
Relevant treatment for needs
Keep the project challenging but possible
Considering some costs are unpredictable before we start
offering alternatives
cost
Time
Safe 1 2 3
Exciting
Foolish
Alternatives

6. Proposal description Not long Make impact quickly and clearly
Content is unstable do don’t go to detail
Make sure the client understand its just suggestive

7. Proposal content(cont.)
General introduction and executive summery
Statement of what the client wants from the website or application
Statement of what the users need from the site or application
Description of the general treatments and the reason for choice
Variations on the treatment that are possible

8. Proposal content Outline diagram of the proposal structure
Description of the human resources needed
Work break down and schedule
Cost/payment structure
Company statement of the proposal limitation

9. Description of the Proposal Component

10. General introduction and executive summery
Relate data from scoping questionnaire:
Project type definition
What platform /offline/online
Purpose
Why multimedia is chosen as a delivery vehicle
Executive summery at the beginning
Audience type and number

11. Statement of what the client wants from the website or application
Attune yourself to the business approach of the client for easier writing
You may not attend initial meeting with client
Show you understand client business
Journalist prefer reader for online project
Audio visual prefer viewer
Explain for client positive factors of MM environment to meet their needs

12. Statement of what the users need from the site or application
Client may interpret the needs of user – Reshape it with your own experience
Predict the interactive level needed from the program to suit the user
Introduce examples of similar programs introduce it here

13. Description of the general treatment and the reason for choice
There is no right or wrong answer
For same project different companies suggest different treatments
Depends on company experience or up to an individual
Must reflect the aims of client and user need and explain why it does

14. Description of the general treatment and the reason for choice
Online project treatment
Offline project treatment

15. Online Project Treatment
Walk the client through several sites note their reaction
Focus on user need rather than personal preferences
Home page -set the structure of rest of the site
Seek information/entertainment
Mention the expected size for each part
Assess the resource required
Consider resources and time used for production
List the Client wishes and and objective
When describing the Check the media list of customer in questionaires

16. Offline Project Treatment
Main area of content.
Media selection for each area of content.
Reason for the choice of media.
Section 1
Menu
3 minute video
10 minute graphic and audio
26 minutes
(2 translation tracks)
Content and media definition

17. Outlines Area 1 Area 2 Content area suggested
Portrait and record of founder
Museum records of special exhibitions
Clients’ wants and needs
To inform the history of the museum √
To be the center point of a centenary exhibition
To add a dimension to the exhibition
To demonstrate the museum’s contribution to the locality.
To instill local pride
To encourage people to come

18. Area 1
Area 2
Treatment
Graphic and audio about one & a half minutes brief history-linear
User
Ease of use
Attractive √
Motivating
Content brief but stimulating
Memorable
Cater of all age ranges
Youth & Adult
Time

19. Reminder Treatment can be influence by : Users’ need Materials
Time to produce
Appreciation of the cost

20. OPT : Component Help Preference
Ideally- Functionality should be simple enough to require minimal extra help.
Preference
Personalize
E.g.: Language

21. OPT : Component Choosing media Platform
Choose the media that you think is the best suit the content.
Add to a page or spreadsheet. (Client VS Us)
Platform
Choose appropriate platform as it can effect the media decision.

22. OPT : Component Time Cost Put total time of each category
Refer to past experience.
Staff, roles and time needed.
How many voice-over artist you might need
Amount and type of music.

23. Variation on the treatment
Work breakdown and schedule
Time and costs for testing
Cost/Payment
Variation on the treatment
Common
Description of human resource
Outline diagram of the structure

24. Allow for changes from developers.
Limitation of a proposal
Allow for changes from developers.
Proviso that the proposal is subject to the material given by client is of the right type and quality.
Cost – Start & End date

25. Online client-centered project scoping questionnaire
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