1. Before we begin: 1)Please think of a person you who know who has branded themself well. 2)What is their brand? Discuss with those sitting near you.

2. Building Your Brand as a Technical Expert or Leader Jo Miller, CEO, Women’s Leadership Coaching, Inc.

3. Seema Gururaj Director of the Grace Hopper Celebration, Anita Borg Institute for Women and Technology

4. Sonar Thekdi Operations Director, Cisco Engineering

5. Wendy Rannenberg Co-Chair, Grace Hopper Celebration, Director of Technology, Microlan Systems

6. Thank you to our workshop sponsor

7. Jo Miller, CEO Women’s Leadership Coaching, Inc. 12+ years helping women create their roadmap into leadership positions in business Providing executive coaching, workshops, and webinars Coached hundreds of women worldwide Provided training programs for women’s networks at Alcatel-Lucent, Apple, eBay, Cisco, Google, Intel, KPMG, Microsoft, Oracle, and more Silicon Valley’s “Women of Influence”, 2008.

8. Are you the best-kept secret in your organization?

9. The Perception Gap

10. “Be famous for something! Know what is your claim to fame.” - General Manager, Software Industry.

11. Who do you know who has branded themselves well?

12. In this workshop I.Identify your ideal career niche II.Create a personal brand statement III.Make your brand visible IV.Speed Networking!

13. In this workshop I.Identify your ideal career niche II.Create a personal brand statement (2:15 – 2:30 Break) III.Make your brand visible (3:30 – 4:00 Food break) IV.Speed Networking!

14. I.IDENTIFY YOUR IDEAL CAREER NICHE

15. The 3 essential elements for a great personal brand

16. What are you passionate about? What does your company and/or industry need and value? What are your skills & talents? Your ideal career niche

17. EXERCISE: What is your ideal career niche?

18. What are you passionate about? What does your company and/or industry need and value? What are your skills & talents? Your ideal career niche

19. II. CREATE YOUR BRAND STATEMENT

20. “Be authentic about your own leadership style. Don’t try to change it. Own it. Communicate it. Put a value on it. Put a brand on it.” - Dr. Rohini Anand, SVP, Global Chief Diversity Officer, Sodexo

21. Analyst The change agent Principal Software Engineer Turnaround specialist for failing projects and teams Software Engineer Process improvement specialist Technical Lead A passion for excellence

22. “Make your brand scalable” - Krista Thomas, Co-founder, SVP, new startup (in stealth mode)

23. Your brand must evolve as you develop your career Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Subject matter expert. Mid-level brands Strategist. Innovator. Change agent. People motivator. Project leader. Senior-level brands Visionary. Leader who develops leaders. Charismatic leader. Quiet Leader. Delivers results.

24. Ask yourself: Where do I want to be in 2 years? In 5 years? What brand do I need to become known for now, in order to get there?

25. EXERCISE: What is your personal brand statement?

26. Profiles of Success Judy Priest, Distinguished Engineer, Cisco Systems, Inc Avni Khatri, Web Applications Architect, Massachusetts General Hospital Nehal Mehta, Director QA, NetApp Kiara L. Williams, Event Program Manager, Microsoft Services

27. III. MAKE YOUR BRAND VISIBLE

28. Results = Reward + Recognition + Visibility

29. 5 Steps to Making Your Brand Visible 1. Work Less 5%

30. 5 Steps to Making Your Brand Visible 1. Work Less 2. Communicate your brand 5%

31. Communicating your brand to others You provide a valuable service. People need to know! Seize all opportunities to educate others about your brand, and how you can help Create your 30-second commercial.

32. 30-second commercial 1.Name 2.Job title 3.I am known for… (your brand) 4.Come directly to me when you need… a, b, c

33. 5 Steps to Making Your Brand Visible 1. Work Less 2. Communicate your brand 3. Have career-planning conversations with your leaders

34. Career-Planning Conversations Step 1: State your intention I am interested in… I would like to work on… I would like to become… I would like to work for you one day. Step 2: Ask for help What steps do you recommend? Who should I speak to?

35. 5 Steps to Making Your Brand Visible 1. Work Less 2. Communicate your brand 3. Have career-planning conversations with your leaders 4. Work hard on the right projects

36. Women who have outstanding careers get there with a reputation for delivering results

37. “Make something great happen. No one tells you to do it, but they appreciate the results.” - Nina Bhatti, Principal Scientist, HP

38. Criteria for Career-Enhancing Projects: Aligns with your brand and showcases it Directly supports your organization's strategic plan & goals Improves the bottom line Fulfills a specific, not general role (Technical track) Exposes you to a new department, function or client (Management track) Pushes the cutting edge in your field of expertise Demonstrates a higher level of technical, business or leadership skills Special projects sponsored by executives Special task forces and committees.

39. EXERCISE: Identify your next career-defining project or role.

40. 5 Steps to Making Your Brand Visible 1. Work Less 2. Communicate your brand 3. Have career-planning conversations with your leaders 4. Work hard on the right projects 5. Promote your accomplishments 5%

41. How to Promote Accomplishments Present in meetings. Invite leaders. Send out a newsletter or regular status updates Submit article to your organization’s newsletter Write a blog, or paper for publication Ask to be nominated for an award Ask a colleague to “toot your horn”, and reciprocate Speak on panels, and at conferences Forward kudos emails with “FYI”.

42. Profiles of Success Judy Priest, Distinguished Engineer, Cisco Systems, Inc Avni Khatri, Web Applications Architect, Massachusetts General Hospital Nehal Mehta, Director QA, NetApp Kiara L. Williams, Event Program Manager, Microsoft Services

43. 5 Steps to Making Your Brand Visible 1. Work Less 2. Communicate your brand to others 3. Have career-planning conversations with your leaders 4. Work hard on the right projects 5. Promote your accomplishments 5%

44. In this workshop I.Identify your ideal career niche II.Create a personal brand statement III.Make your brand visible

45. This presentation will be available at: www.womensleadershipcoaching.com/ ghc11.htm

46. PERSONAL ACTION PLAN What action will you take: Here at GHC After GHC

47. “There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company. Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.” - Claire Babineaux-Fontenot, J.D., L.L.M., Senior Vice President & Chief Tax Officer, Wal-Mart

48. This presentation will be available at: www.womensleadershipcoaching.com/ ghc11.htm