2. Introduction to Technology  Measure of “hot particle” dose  3 layer analysis

3. 3 Layer Analysis  Shallow dose 70 microns – dead layer of skin surface  Biologically important 1,000 microns – Melanoma occurs  Eye dose 3,000 microns – cornea thickness  Deep dose 10,000 microns – possible removal of skin

4. Strategy Diamond Arenas Staging Differentiators Vehicles Economic Logic

5. Arenas  Radiation Detection Device  Initial Market segments Nuclear Power Plants (NPP) ○ 104 NPPs in the US since 1998 ○ 439 NPPs in the World as of 2007 ○ 112 new NPPs worldwide by 2020 Medical and Diagnostic Equipment ○ 13,340 US facilities as of 2006 ○ 202,000 employees

6. Arenas  Focus will be the US and then worldwide  Core Technology Detection device Software package  Value-creating strategy Litigation damage cost control Acceptance from the Nuclear Regulatory Commission (NRC) Legislation for industry standard

7. Competitive Products  Thermoluminescent Dosimeter – TLD  Electronic Dosimeter  Film Badges  Geiger counter

8. Vehicles  Internal development Invention disclosure filed Patent needed for software analysis Scaling product size down  Business model Sales and service (training) Outsource manufacturing  Alliance with equipment manufactures Major players: GE, Siemens, Philips, etc.

9. Differentiators  Attributes Quick and accurate Digital versus analogue No calibration and low voltage required Type of radiation does not matter Three depth measurement  Benefits Limited skill level needed for operation Medical diagnosis delay shortened Minimize damage costs Increase worker safety procedures

10. Staging  Timing Scientific development is still on-going 1 to 3 years to market  Prioritize potential markets Nuclear Power Plants Medical facilities with diagnostic equipment First Responders and Hazmat workers Military field operations

11. Economic Logic  Business model Outsourcing to limit capital requirements Service through training to ensure accuracy  Customer return Damage cost reductions ○ Workman’s comp claims ○ Patient malpractice lawsuits  Profit potential High selling price Service fees Captive customer for generational improvements

12. Major Hurdles  Regulation language Preferred, accepted, required  Demonstrating cost/benefit Settlement figures  Expanding the market Lack of sophisticated detection devices in the medical industry

13. Questions ?