1. The Social Web for Business Jonathan Crossfield 26th August 2009

2. The Social Web for Business Why should my business care?

3. Social networks are popular Over 70% of Australian internet users visited a social networking site in June 2009* *comScore study, June 2009 Reported in Marketing Charts, August 17th 2009

4. People want to be part of something exciting Twitter rose to over 800,000 users in June 2009, up from 13,000 in 2008* *comScore study, June 2009 Reported in Marketing Charts, August 17th 2009

5. The Social Web for Business Twitter is seeing astronomical growth *courtesy Hitwise Australia, July 2009 (Hitwise.com.au)

6. How can my business use Twitter (or Facebook, etc)? The Social Web for Business But businesses keep asking the wrong question

7. The Social Web for Business There is a better question How can I use the social web to help consumers achieve their goals?

8. Deciding to use a tool is a TACTIC I want to use a snow shovel to benefit my business http://www.flickr.com/photos/signifying/http://www.flickr.com/photos/signifying/ / CC BY-NC-SA 2.0CC BY-NC-SA 2.0

9. Helping people achieve goals is a STRATEGY Clearing my driveway helps more customers get where they’re going http://www.flickr.com/photos/signifying/http://www.flickr.com/photos/signifying/ / CC BY-NC-SA 2.0CC BY-NC-SA 2.0

10. Knowing the customer goal may reveal a better tool http://www.flickr.com/photos/signifying/http://www.flickr.com/photos/signifying/ / CC BY-NC-SA 2.0CC BY-NC-SA 2.0 Wow! Cleanest driveway in the street!

11. Human behaviour is the key!

12. The Social Web for Business The ANT Approach

13. ANT businesses are taking over

14. Google – designed for users, not businesses

15. Twitter – tapped into social behaviour

16. Amazon – made buying books easier

17. The Social Web for Business So, what is the social web?

18. The Social Web for Business You might think social media is this

19. The Social Web for Business These are just tools – snow shovels

20. The Social Web for Business How should we use the social web?

21. The Social Web for Business By providing “elegant organisation” You don’t start communities. They already exist. They’re already doing what they want to do. The question you should ask is how you can help them do that better. Bring them “elegant organisation”. Mark Zuckerberg – Creator of Facebook Quoted by Jeff Jarvis – “What Would Google Do?”

22. The Social Web for Business Identify the customer goal or problem

23. The Social Web for Business Understand the route they prefer to take http://www.flickr.com/photos/tyskis/http://www.flickr.com/photos/tyskis/ / CC BY-NC-ND 2.0CC BY-NC-ND 2.0

24. The Social Web for Business Use the right tools to make it easier for them! http://www.flickr.com/photos/jkransen/http://www.flickr.com/photos/jkransen/ / CC BY-SA 2.0CC BY-SA 2.0

25. The Social Web for Business See how many customers choose your route! http://www.flickr.com/photos/grahamking/http://www.flickr.com/photos/grahamking/ / CC BY-NC-SA 2.0CC BY-NC-SA 2.0

26. What does this mean?

27. Listen and respond – don’t just broadcast

28. View everything from the customer’s position http://www.flickr.com/photos/quaelin/http://www.flickr.com/photos/quaelin/ / CC BY-NC-ND 2.0CC BY-NC-ND 2.0

29. Treat everyone as individuals, not a mass market

30. Be an ANT! Care about Anthropology, Not Technology!

31. Thankyou @Netregistry @Kimota