1. HIDALGO COUNTY ASSET MAPPING AND STRATEGIC PLANNING PROJECT

2. Agenda  Project Team  Project Overview  Work Plan  Asset Mapping Process  Strategic Planning Process

3. Project Team

4.  Project Advisor, Brian Kelsey  Strategic Planner, Cristina Trevino  Project Director, Michael Uhrbrock  Database Specialist, Sai Mullapudi  GIS Specialist, Isaac Longoria  Faculty Advisor, Dr. Aziza Zemrani, MPA program  Graduate Researchers, MPA students: Victor de Leon Sylvia Quinones Edgar Cantu  Graphics Designer, Roberto Castro

5. Project Advisor – Brian Kelsey  President, Civic Analytics  Asset mapping and CEDS  Co-authored Measuring Regional Innovation with Randall Kempner at the Council on Competitiveness  Advisor to the Southwest Missouri Workforce Investment Board and Quad-States Regional Transformation partnership to develop an asset map  Wrote Capital Area’s CEDS and serves as lead staff for CEDS implementation activities

6. Strategic Planner – Cris Trevino  President, MSI Consulting  Strategic Planning  Facilitated MAHI’s strategic planning efforts since 2000  Facilitated a 18-month community-based planning process to develop the Edinburg 2020 strategic plan  Conducted a comprehensive SWOT analysis for the Tejano Center for Community Concern in Houston

7. Project Director – Michael Uhrbrock  Associate Director for Economic Development, UTPA  Market research and economic development  Conducted community assessment study for Hidalgo County Head Start to determine the strengths and needs of the community  Worked on various economic development projects for Edinburg, McAllen, and Delta Region.

8. Programmer – Sai Mullapudi  Data Center Director, UTPA  Data, programming, and economic impact  Does our programming for our surveys  Does economic impact analysis  Provides census and demographic data and analysis

9. GIS Specialist – Isaac Longoria  GIS Specialist, Data Center, UTPA  GIS software and mapping  Degree in Geography  Worked on a variety of GIS mapping projects

10. Faculty Advisor – Dr. Aziza Zemrani  Assistant Professor, UTPA  Public Administration Program

11. Other Team Members  Graduate Students, MPA students  Victor de Leon  Sylvia Quinones  Edgar Cantu  Graphic Designer  Roberto Castro

12. Project Overview

13. Project Background  Hidalgo County wants to strengthen its competitive position within state, national, and global markets  Hidalgo County applied for and received a U.S. Department of Commerce/Economic Development Administration grant to develop a countywide Comprehensive Economic Development Strategy  County put out Request for Proposals for consultant  UTPA awarded contract

14. Scope of Services  Prepare an Asset Map  Prepare a Strategic Plan

15. Asset Map  Provide county’s leadership with an understanding of the area’s asset base  Identify “gap” areas that require further investment  Provide a baseline for launching the strategic planning process  Measure future progress toward regional prosperity  Focus on the health care industry

16. Strategic Plan  Launch the strategic planning process  Assist County in preparation of a five-year CEDSs  Provide the County’s leadership with a strategy for improving its overall competitive position.

17. Work Plan

18. Work Plan TimeLine ACTIVITYSTARTEND Asset MappingWeek 0Week 24 -Create Project Team Week 0Week 2 -Project Scoping and Goal SettingWeek 3Week 4 -Level 1 Asset IdentificationWeek 5Week 8 -Level 2 Evaluation of AssetsWeek 9Week 12 -Level 3 Comprehensive Assessment of Health Care IndustryWeek 13Week 20 -Review and Dissemination of Asset MapWeek 21Week 24 Strategic PlanWeek 24Week 52 - Review Asset Map Results Week 25Week 28 - Visioning Week 29Week 32 - Goal and Objectives Week 33Week 36 -Action PlanWeek 37Week 40 -Write Strategic PlanWeek 41Week 44 - Presentation and Dissemination of Strategic PlanWeek 45Week 48

19. Brian Kelsey, Civic Analytics Asset Mapping Process

20. Create Project Team  Identify five to ten people to serve on the asset mapping committee. This group will help shape the collection, interpretation, and communication of data

21. Project Scoping and Goal Setting  Establish a clear goal/objective statement  Define the region  Identify peer counties/regions for benchmarking and/or competitive analysis

22. Level 1 Asset Identification  Review existing studies, reports, media stories, and economic development marketing materials for the county  Conduct one-on-one interviews with asset mapping committee to start the asset inventory  Start collecting data from public sources

23. Level 2 Evaluation of Assets  Continue collecting and analyzing public use data  Conduct stakeholder interviews

24. Level 3 Health Care Industry Assmt.  Collect and analyze public use data related to health care industry  Develop inventory of facilities, specializations and competitive advantages  Conduct surveys of: 1) health care institutions and practitioners ) businesses and 3) public  Conduct interviews with health care experts and other stakeholders

25. Review and Dissemination  Finalize asset mapping database  Work with asset mapping committee to identify communication mediums—i.e. website, report, media, blogs, public meetings, etc.  Start telling the story

26. Cristina Trevino, MSI Consulting Work Plan - Strategic Planning

27. Review Asset Map Results  Compile a “State of Hidalgo County” economic profile that answers: Where is Hidalgo County economically today?  The “State of Hidalgo County” economic profile and asset mapping results will serve as the basis for an informed strategic planning process

28. Visioning  Orient Strategy Committee on strategic planning process, committee function and proposed strategic planning outcomes  Add committee members (if necessary) to reflect expertise in priority areas identified by the asset mapping process  Create a shared vision for economic and workforce development in the county and the region, upon review of the community assets and needs with community input

29. Goals and Objectives  Conduct SWOT analysis with participation from strategy committee and key leaders  Identify strategic issues most likely to impact the economic future of the county and region  Select the priority issues to be addressed in the strategic plan, focused on the highest priority needs, concentrating on those things that can be changed or at least influenced

30. Action Planning  Strategy Committee divides into working groups, one for each critical issue selected  Each working group develops an action plan addressing its critical issue

31. Write Strategic Plan  Strategy Committee reconvenes  Work groups present action plans to Strategy Committee  Strategy Committee makes recommendations on combined action plans  Integrate action plans into the first draft of the strategic plan  Present draft to obtain community feedback  Final strategic plan is completed and published

32. Presentation and Dissemination  Create dissemination plan  Implement dissemination plan  Establish a system for ongoing evaluation and modification of strategic plan