1. TORY BOLINE CHARLIE KENT JULIE STEINER

2.  Swedish retail company that operates in 40 different countries/territories worldwide.  37 are located in the United States  Founded in 1926 by Ingvar Kamprad  1990 Children’s IKEA is introduced that focuses on home furnishing solutions to met the needs of families with children

3.  In 2009 sales reached a high of 21.5 Billion Euros, a 1.4% increase from 2008  To show growth of IKEA, sales in 1999 were 7.6 Billion Euros  Only 15% of the company sales are from US stores, 80% are in Europe

4.  Low prices  BUT still being responsible for people and the environment  Children’s Rights  IKEA uses a distribution strategy to utilize fuel saving transportation techniques that are cost effective and environmentally friendly

5.  Daycare services  Children play with IKEA toys  Layout strategy  Something for all ages  Small food court  Helpful employees  90 day return policy  IKEA Card

6.  Maps and customer help desk in every area of the store  Frequent promotions  Offer pencils, paper, tape measures, store guides, catalogues, shopping carts, shopping bags and strollers to all customers  IKEA Business Network- to promote businesses, share knowledge, attend local events with creative entrepreneurs

7.  IKEA’s primary target market is families with children  To accommodate the aging population, IKEA offers an in home assembly service  To accommodate the younger population, IKEA created Children’s IKEA  Successful International Company located in 40 countries/territories

8.  The IKEA catalogue is printed in 27 different languages  Language option available on IKEA website  Offer information/maps on store experience in different languages that are common to the area

9.  IKEA has a think local, act global product procurement strategy  Culturally sensitive to differences in geographic tastes and preferences  Since IKEA is a “one stop shop” consumers will travel the distance

10.  www.IKEA.com www.IKEA.com  www.youtube.com www.youtube.com  Dunne, Patrick, Robert Lusch, and James Carver. Retailing. Mason: South-Western Cengage Learning, 2011  Thank you Thank you