1. The Wall-Mart Effect Chapter 5

2. Which town in Georgia is described as “a city of character”?

3. McDonough

4. What was the name of the factory in McDonough and what did it sell?

5. The Snapper factory. It sold lawn-mowers.

6. What is the name of the first real self- service store that opened in Memphis in 1916?

7. Piggly Wiggly

8. Who decided to stop Snapper from doing business with Wal-Mart?

9. Jim Wier

10. As a result, what happened to Snapper’s sales?

11. They were instantly cut by almost 20%.

12. What does Wal-Mart lack compared to stores like Jos. Bank?

13. Interaction with customers; a level of comfort during the buying experience.

14. What is the trademark color of a Snapper mower?

15. Red

16. How many U.S. “doorways” does Wal- Mart have?

17. 3,811

18. Name two ways to compete with Wal- Mart.

19. Know more about your products; display them well, have friendly salespeople, have clean restrooms. Focus.

20. In the end, how did Wier feel about his decision not to sell to Wal-Mart?

21. Still had slivers of doubt. Felt that he was dumb for not doing it.