1. pizza

2. Idea Create an extension module for internet-based pizza ordering enabling people to order by SMS (texting). This is our vision and this is our business. SMSPizza

3. Team configuration Luciana Integrator HR coordinator Martin Administration Muhammed Development Rasmus Sales

4. Customers & Products Small Package Customer: Already existing facilitators such as just-eat. This only includes the sms extension. Complete Package Customer: Pizzerias themselves. This includes both the sms as well as the internet part.

5. Detailed on the sms-part - our unique feature. Customer writes ” pizza” to 1234 and gets a list with the nearest pizzerias and further syntax for ordering. This is for first-time users Getting a menu: ”pizza ’pizzeria’” and gets a boiled-down menu from the pizzeria in question. Ordering a pizza: ”pizza ’pizzeria’ ’pizza code’ ’# of pizzas’ Returning customers can go to this step immediately – saves time.

6. Budget Development ◦ Framework for internet sites ~(100Kkr) ◦ Framework for sms-integration ~ (115Kkr Server ~ (50Kkr) Pr. package budget (excl. Development costs) ◦ Small package Set-up (2Kkr) Retail price 6 Kkr Total = 4Kkr Big package Hardware ~ (6Kkr /package) Set-up ~ (3Kkr) Retail price ~ 12Kkr Total = 3Kkr ◦ The physical integration – hardware – is set to rely on already existing technology. ◦ Continuous expenses/income (maintenance, rental etc. not included)

7. Roadmap Initial phase – done by ultimo may ’09 Luciana supervising the group Martin getting hardware offers Mohammed developing Rasmus talking to potential customers First sales and implementation ~ primo august ’09 Stabilizing phase ~ at the second coming of Christ Customer support Expanding marketshare

8. Law & Order - and intellectual property! Maintaining our edge in the competition is important to us. Right from the get go, we are going to iniate a query to see, if we can acquire one or several patents protecting our business ideas.

9. Marketing Advertisments in ”Pizza Baker Weekly” – the little known but none the less very respected magazine! We take the initiative and contact the potential customers directly.