1. Newsletters and Publisher How to not bore people in an inexpensive way

2. Why newsletters? Least expensive and effective way to draw attention Business Information Website Interaction with target population Specific Current Develop familiarity You as expert and useful resource

3. Why newsletters? Information boiled down Concentration of topics Various levels of depth Anecdote Current news In-depth science Profiles and bios

4. Building newsletters Principles Be consistent Shorter and more often is better Build awareness, familiarity, and dependability Too ambitious: more than you can chew Title Distinctive and obvious Short for larger font size

5. Building newsletters Principles Content Diverse: provide visual variation and content variation Quick updates on current events Science: Boil down Make simple Connect the message to the reader Reference

6. Building newsletters White space Use color with restraint Subheads Spacing Alignment: visuals and column boundaries Simplicity in design