1. Welcome! October 18, 2010

2.  Placing a stock order  Accounting Basics

3.  Market – brokers buys/sells for the current market price  Limit –an order to buy or sell a set number of shares at a specified price or better A Limit Order guarantees price, but not an execution  Stop-Loss – similar to limit, buy or sell at a certain price Limit downside of short sell Protect existing profits  Stop Limit – combines stop order (1) w/ limit order (2) Control when the trade takes place  Trailing Stop – parameter w/ trailing feature

4.  Entry Form

6.  Needed for… Ability to accurately and properly interpret financial statement data Use in valuation modeling  Discounted Cash Flow Model, etc. Understanding the health of a business

7. Identifying past, current, and forecasting future performance  Return on Equity, Free Cash Flow, other ratios How it affects the manner in which its components are reported  Mark-to-market regulations, etc.  This has become a major hotspot lately; if you’re interested, do a Google search for “FAS 157”

8.  These are what publicly traded companies issue through the SEC and GAAP to report quarterly and yearly performance  Many sites (Yahoo, Google Finance, etc.) report semi-accurate data However, often times they are not the best source for in-depth research  Best to look at the actual filing Sources?  investing.businessweek.com investing.businessweek.com  sec.edgar-online.com sec.edgar-online.com

9.  What are the three (primary) financial statements? Balance Sheet  Also called Statement of Financial Position  Snapshot Income Statement  Also called Statement of Earnings Statement of Cash Flows

10.  This statement lists all of the companies revenues, expenses, gains, and losses for a given period of time Example: Apple, Inc.  Revenue = Sale from an iPod, Macbook, etc.  Expense = Cost of goods sold (items needed to manufacture a product), salaries/wages, research & development, taxes etc.

11.  Important to distinguish differences within each type of account Is that revenue part of our normal operations or from interest/investments? What type of expenses is the company incurring and in what volume? Is this gain or loss occurring frequently or once in a lifetime?

12.  What is depreciation/amortization? When a company purchases an asset, it has a limited useful life (5 years, 20 years, etc.) Depreciation is an annual expensing of the original purchase price of said asset There are many methods available, but the principle remains the same Key point: Depreciation in a NON-CASH expense

13.  Net Income and Earnings Per Share Ultimately, every company reports net income (or loss) for the given period  It’s important to know everything to goes into calculating this number Earnings Per Share (EPS) =  Allows comparison of company profitability regardless of overall size

15.  Similar to the Income Statement, as it provides information about a company during a given period of time  However, the Statement of Cash Flows only deals with what the company did with their CASH  A company may be profitable according to their Income Statement, but they may have trouble generating cash

16.  The different components  Cash flows from… Operating activities Investing activities Financing activities

17.  Useful for determining with the company did with its cash Are they collecting a reasonable amount from their normal operations? Are they spending a lot of their cash on new assets, prospects for expansion, etc.? If they have an excess amount sitting around, are they paying out a dividend?

18.  Free Cash Flow (FCF): Operating Cash Flow  Inflow or outflow from everyday operations Capital Expenditures  Outflow used to acquire or upgrade physical assets such as machinery, buildings, etc. Good indicator of whether or not the company is expanding and still has cash on hand to pay its current debt obligations

20.  Reports a company’s assets, liabilities, and shareholder’s equity at an exact point in time  Differs from the previous two in this aspect; they cover a period of time whereas the Balance Sheet is a “snapshot”  Useful in determining the company’s structure

21.  A = L + SE

22.  The different components: Assets  These represent future economic benefits  Can be current and non-current  Ranked on the Balance Sheet in order of their ease of liquidity (how easy can you convert this asset into cash?)  The most liquid assets are listed at the top (cash, marketable securities, etc.)

23. Liabilities  These represent future economic sacrifices  Can be current and non-current  Important to know how much debt the company is obligated to pay in the next few years Shareholder’s Equity  Represents the owner’s interest (that’s you!) in the company  Contains an important account: R ETAINED E ARNINGS  Takes a company’s net income and shows if they pay it out as a dividend or re-invest it

24.  Important for analyzing the capital structure of the company Do they have a lot of cash relative to their debt? If not, do they have a lot of liquid assets? How do they finance their investments? Mainly through stock issuance or with bonds/borrowing? Do they have a lot of intangibles (goodwill, patents, etc.)?

25.  This is Apple’s condensed Balance Sheet for the years 2004-2007  What’s good about it? What might not be so good?  How might they be structured differently from a newly formed company?

27.  At a later date we will introduce more advanced concepts of accounting Financial Ratios  Profitability, Leverage, Solvency, Liquidity, Efficiency  Comparison to other companies in the same industry Valuation modeling  Is the company’s equity more than its market cap? Anything else you guys would like to learn more about

28.  Questions?  Excel in Finance: An Intensive 2-Day Seminar in Financial Modeling and Corporate Valuation Price: $150 Nov 20/21 Time: 9AM - 5PM Location: Lazenby Hall 0021 Registration Link: www.wallst-training.com/osuwww.wallst-training.com/osu