1. eCampaigning on a $hoe$tring

2. Who am I? Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP Who? Zoe Laycock What? New Media Director www.frontofmind.co.uk

3. Front of Mind Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP Digital communications agency Design Build Strategy Public sector Commercial sector Third sector

4. A bit about you Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP What do you do online? General surfing News and current affairs Shopping eDemocracy/ eCampaigns Entertainment (videos/ music/ tv)

5. What are people doing? Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP People in the UK are spending more and more time online…

6. UK internet access: Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP 16.5m households online 56% broadband access

7. Shift in media consumption Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP More time spent online than watching TV Europeans spend 14.3 hours online per week Forrester – 2007 35m access internet via PCs 7.3m access internet via mobile phones bbc.co.uk 25.11.08

8. New new media? Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP “ people are shifting their attention from conventional forms of new media, such as websites, to newer forms, such as YouTube video, photo blogs, podcasts and social networks. ”

9. Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP What does this mean for eCampaigning?

10. In the past Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP Getting the message out: Over-reliance on dreary direct mailouts Calls to journalists (trust relationship) Print-based campaigns

11. Traditional campaigns Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP Volume fundraising Lasting awareness? Mobilising direct action?

12. Digital opportunity Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP Rich media and social media achieve: Engagement and interactivity Two-way conversation Presence in the places where people are

13. So where are people? Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP

14. Social media space Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP More people using social media to have their say and for their voices to be heard. Third Sector organisations must exploit these mediums to create powerful campaigns and more transparent consultations.

15. Engagement Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP Ongoing awareness Building donor/ supporter relationships Motivate and stimulate action Engagement and participation

16. Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP What’s out there ? Cool stuff…

17. Kroo Bay project Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP

18. Kroo Bay project Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP Imaginative engagement project Microsite: Kroo Bay, Freetown, Sierra Leone Tells a story Local clinic (malaria, cholera, diphtheria and diarrhoea)

19. Kroo Bay website Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP Donors can: Watch "webisodes” Read residents’ profiles Post messages for the residents on their profile pages Watch the clinic renovation progress as they donate money

23. Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP Not all interaction has to be rich media dependent.

24. Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP Blog JamiesBigVoice.com was set up (2005) - authored by an ex-homeless member of the public.

25. Blogging Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP JamiesBigVoice.com Aim: Stimulate public debate Get attention of broadcasters/ journalists The blog gained significant coverage in the mainstream media and succeeded in encouraging debate.

26. Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP People use the internet to communicate more.

27. Communication & collaboration tools Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP Closer relationships between: Supporters/donors and campaign groups donors and beneficiaries Resulting in: Two-way conversation Involvement

28. Front of Mind Limited +44 (0)20 7291 3870 17-18 Margaret Street, London W1W 8RP

34. Flickr for good - www.flickr.com/good About Faces of ONE This group is dedicated to ONE.org, the campaign to make poverty history. We encourage you to add a photograph of your own face to this cause.

36. We The Peoples Film Festival We were commissioned to design and deliver the Festival website and supporting media. www.wethepeoples.org.uk

37. Approach Creative design Accessible content SEO Existing media assets Distributable content

40. A lot can be done for comparatively little Think strategically about how to best integrate online applications and use of online media into current campaign activities

41. Digital strategy New media is strengthening both charities & political campaigns Can’t simply bolt them on to existing working practices and expect to engage increasingly more media-savvy supporters

42. Integrated approach Reach and engage where people are Beyond websites Push-pull approach to information Channel mix – web, mobile, print

43. Thank you! zoe@frontofmind.co.uk www.frontofmind.co.uk

44. eCampaigning on a $hoe$tring www.frontofmind.co.uk