2. Introduction to Expression Encoder 2 Encoder and Silverlight Demonstrations Video Gallery Player DVD-Like Web Experience Live Event Webcasting Posting to Video Blog Object Model Example

3. Part of Expression Studio 2 Also available standalone Made for Increasing ROI DesignersCompressionists Expression Encoder 2 enables anyone to produce interactive Silverlight media experiences

4. Imports most popular video and audio formats Easy, yet powerful interactive authoring experience Live encoding with interactive events and archiving

5. Imaging Pipeline Cuts Editing Smart Recompression at cuts, leader/trailer/stitching XAML and Video Overlays with Alpha Channel Improved Interactive Media Event Authoring Improved Silverlight Players Intelligent Players with Settings Video Gallery Player Edit in Blend Two-Way Workflow

6. Built On New VC-1 Encoder SDK Better Performance, Multi-Core/Processor Optimizations Better Quality, More Control Improved Pre-Processing Inverse Telecine De-interlacing Choices Other Encoding “Knobs and Dials”.NET Object Model

7. Creative Brief:Video portal with movie trailers, TV shows, etc. “Gallery Player” Needs:- Best quality for size of video - Easy and quick to publish - Can we customize a template? - Must be branded!!! Timeline:Client needs it yesterday

8. Creative Brief:“DVD-like” web video experience Needs:- Web video with cool DVD features like chapters and closed captions - Rich branding, alpha channel animation or video? - Interactive user polls - Advertising at specific points - No Interlacing artifacts! With interactive ads

9. Creative Brief:Live Event Webcasting Needs:- Multiple live cameras - Multiple live mics - Dynamically switch between them - Pre-recorded files (bumpers, ads, etc.) - Broadcast triggers for audience interaction like polls - Archive webcast while streaming - Save webcast format as an encoding job for reuse -Edit, brand and post to web

10. Creative Brief:Post to Video Blog Needs:- Edit live archive - Can’t wait to re-encode whole thing; need to “smart recompress” - Tweak video quality and make audio adjustments - Post to Silverlight Streaming Service

11. Drag and Drop Encoding Easy to Hookup

12. We make this product for you – take a look! Stay connected Encoder Discussions Encoder Blog Please fill out the evaluation Q&A www.microsoft.com /expression forums.expression.microsoft.com blogs.msdn.com/expressionencoder

13. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.