1. Sam Keith October 5, 2011

2. Purpose Provide web solutions to the Medical School and UMHS Effectively communicate to Medical School audiences (research, education, patients) Improve online presence

3. Products and Services Web Site Development –Competitive analysis –Information architecture

4. Products and Services Print

5. Products and Services Video –Informational –Instructional

6. Customers Medical School Departments Hospital Programs VA University-affiliated Programs Campus IT, Compliance, MCIT, PRMC, MSIS

7. Staffing Trends Historically static (Surgery affiliation) Growth will be necessary

8. Strategic & Tactical Initiatives Strategic –Med School-wide Drupal infrastructure –Create derivative added value by integrating rich content Tactical –Departmental Drupal web site development –…but lacking future integration points

9. Collaboration & Synergy Participation in the Web Modernization Committee to define roadmap for Med School/UMHS web strategy Creation of content advisory board to oversee content adding/editing process, content quality Enabling Technologies and Mary Hill’s Group

10. Thank You

11. Organizational Structure U-M Medical School Administration Michigan MultiMedia [M3] Mimi Yamasaki Web Strategist John Dornoff Art Director Chris Hedly Graphic Designer John Parliament Technical Lead Rachel Forringer Project Manager Amy Yamasaki Video Producer Brian Lillie Video Producer Sam Keith Manager Martha Anthony Application Developer Trina Klein Administrative Assistant

12. Key Performance Indicators Google Analytics End-User Response Client Satisfaction