1. Best Practices - Driving Web Traffic & Monetization With Widgets April 2, 2008 Join the audio portion of this event - U.S. & Canada: 800.773.0519 International: 00+1 212.231.2900 Access Code: 9520114

2. Agenda House Keeping Introductions NewsGator Widgets 101 Widget Best Practices National Geographic Magazine – Best Practices in Action Learn More

3. Housekeeping Join the audio portion of this event –U.S. & Canada: 800.773.0519 –International: 00+1 212.231.2900 –Access Code: 9520114 For assistance during the call –Press *0 to reach a ReadyTalk operator Your lines are muted –Please ask questions via the chat window –We will address questions at the end of the presentation After the webinar –A copy of the presentation slides will be sent to you

4. Introductions Rob Covey Managing Editor/Creative Dir National Geographic Rob Covey Managing Editor/Creative Dir National Geographic Jeff Nolan VP - SaaS NewsGator Technologies, Inc Jeff Nolan VP - SaaS NewsGator Technologies, Inc Walker Fenton General Manager - SaaS NewsGator Technologies, Inc Walker Fenton General Manager - SaaS NewsGator Technologies, Inc

5. NewsGator Widgets 101 Dynamic Content Branded Improved Monetization Increased Page Views Higher CTRs Dynamic Content Improved Monetization Increased Page Views Higher CTRs Dynamic Content Social Interaction Rate Email Share Comment Viral Banners vs Widgets

6. NewsGator Widgets101 Editorial Control

7. NewsGator Widgets101 low high lowhigh VALUE FREQUENCY View the widget Read article (click through) Share content Add the widget

8. Widget Best Practices 1. Cleary Define Your Objectives

9. Clearly Define Your Objectives Sample ObjectivesKey Measurement Increase Online Traffic Page Views Click Through Rates Interact With Customers/Own The Conversation Other Interactions Click Through Rates Syndicate Brand & Content To Other Sites/Locations Descendants / Placements Drive Ad Sponsorships Ad/Sponsorship Dollars Impressions Click Through Rates

10. Examples…

11. Widget Best Practices 2. Know Your Audience & Select Relevant Content

12. Know Your Audience & Select Relevant Content Engage users with a variety of content types –Pictures –Video –Text Cater to the interests of users Encourage interaction Use dynamic content Provide localized content

13. Widget Best Practices 3. Aggregate Content From Multiple Sources

14. Aggregate Content From Multiple Sources Content universe is larger than what you publish –Combine multiple content sources In-house Syndicated –Leverage NewsGator’s Discovery tools & Editorial Control Whitelisted search Control post level content within each feed

15. Examples… Most popular Search Personalized

16. Widget Best Practices 4. Take Advantage Of Social Interaction

17. Take Advantage Of Social Interaction Interact & share content –Rate –Share –Email –Comment –IM –Send to mobile –Other (Digg, Del.icio.us)

18. Widget Best Practices 5. Use Prominent Site Placement & Broad Distribution/Promotion

19. Use Prominent Site Placement & Broad Distribution/Promotion Placement –Keep front and center –Add to as many pages as possible –Add to your navigation menu –Add to blogs Distribution/Promotion –Ad Networks –Distribute to likeminded sites, affiliates –Allow individuals to take to start pages, social networks, etc. Supports OpenSocial –Promote through other marketing channels (blog, print, email, etc.)

20. Examples…

22. Widget Best Practices 6. Monetize

23. Monetize Widgets Ad sponsorship –Pre-roll & Post-roll video –Sponsorships –Ad Server Integration –Pay per click Co-branding

24. Best Practices Summary 1.Clearly Define Your Objectives 2.Know Your Audience & Select Relevant Content 3.Aggregate Content From Multiple Sources 4.Take Advantage Of Social Interaction 5.Use Prominent Site Placement & Broad Distribution/Promotion 6.Monetize Your Widgets

25. Best Practices In Action

26. Audience Knowledge & Content Selection Readers value photography National Geographic brand tied to photos Puzzles are popular Photo changes daily Users contribute photos

27. On-Site Promotion Add widgets to as many pages as possible Add navigation menu option on all pages

28. Co-Brand Promotion Increased web footprint –19 co-branded widgets –Doubled number of page views Drives interactions –Tampa Bay Online has a 5% click through rate(CTR)

29. Get Started Now Co-brand YourShot puzzle widget http://widgets.newsgator.com/cobrand-puzzle.aspx

30. Question & Answer Session Submit questions via chat box in ReadyTalk

31. Learn More Sign up for free trial Visit http://widgets.newsgator.com

32. Thank You Walker Fenton, General Manager – SaaS walkerf@newsgator.comwalkerf@newsgator.com, 303.552.2025 Jeff Nolan, Vice President - SaaS jeffn@newsgator.comjeffn@newsgator.com, 650.430.3947 Rob Covey, Managing Editor/Creative Director National Geographic Magazine rcovey@ngs.org, 202.857.7412 rcovey@ngs.org

33. About NewsGator Software-as-a-Service Full personalization Drives page views & site time Increases ad/sponsorship opportunities Extends reach & brand Drives page views & site time Increases ad/sponsorship opportunities Extends reach & brand Mobile NewsGator Platform Editor’s Desk Enrich/enhance content Viral Syndication