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Successful Marketing Starts Here Business Credential.

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Presentation on theme: "Successful Marketing Starts Here Business Credential."— Presentation transcript:

1 Successful Marketing Starts Here Business Credential

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3 End To End Solutions Strong Team Pan India Presence Experience in Delivering large scale projects Expertise in delivering Multi Media Campaigns Bringing Servicing Excellence and Deep market insights to compliment your Marketing Plans

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5 Touchwood : Work Process Understanding Marketing Challenge Working on Core Insights Conceptualizing a Solution based on the Insight Detailing out the Execution Plan Managing Permissions and Logistics Mobilizing the execution team Submitting Post Eval Reports

6 Our Area of Expertise

7 Touchwood Services Product Launch Activation Event Channel Event Annual/Dealer Meet Exhibitions MICE

8 Touchwood Services Shopper Programs RWA Activation Corporate Activations Retail Activation Mall ACTIVATIONS Sampling Programs Youth Programs School Contact Programs

9 Touchwood Services Van activity Roadshow Mandi Activity Product or Spare parts service camps Sampling Program at villages Wall Painting Haat Activity School Contact Programs Demo Programs

10 Touchwood Services Trade Channel Strategy Trade Channel Communication Merchandise Deployment Visual Merchandising Display Programs Store Designs Audit- Trade Behavior Kiosk Fabrication Complete branding onshop- inshop

11 Touchwood Services Airport/Mall Branding Transit Media Bill Boards LCD/LED Display Innovative Branding Highway/Street Branding Mobile Visibility Vans Rural Visibility Wall Painting

12 Pan India Presence CHANDIGARH DELHI LUCKNOW PATNA BHOPAL HYDERABAD Offices in 9 Major Cities Team Size of 70 Professionals & it’s growing In House Creative Team BANGALORE Kolkata Mumbai AHMADABAD RAIPUR

13 Team TMI The solutions providers & value for your money invested with us…….

14 Shiv Kumar Singh Chauhan Director, Operations & Logistics A bachelor in science and pharmacy, Shiv started his working profession in the field of marketing communication. He has more than 10 years work experience with top notch and renowned agencies. As passionate communication and media professional, Shiv has successfully handled some of the most challenges projects in urban and rural landscape for wide range of clients from FMCG, IT, Retail, Pharma, PSU etc. sectors. Shiv brings along an unparallel and in-depth operational and logistic knowledge that is critical for effective execution / implementation of a give project at Kites. In his own words, his moto in life is to “ensure every penny spent by a client is well spent and accounted for”.

15 Atul Dubey Atul Dubey Director – Business and Operation Director – Business and Operation About 10+ Years of experience in Marketing communication, BTL/ATL activities, Event management Planning of Marcom plan AND budgeting, Execution and Monitoring via Mechanism, outdoor, retail visibility and Merchandising market research and MIS Reporting. Atul is sentinel Marketing dynamic and full time MBA – Marketing and International Business from reputed Institute. He has done Many corporate Project and having flowless Exp in best companies Like Bharti Airtel, Tata Teleservices ltd, Reliance Communication and Systema Shyam teleservices ltd. He is an assets to comanys and clients more over is also into social services for CSR..

16 Gaurav Rishi Head – BTL activations & New initiatives A post Graduate from one of the best reputed institute with specialization in Brand Management and Marketing. Gaurav is an award winning marketing professional with extensive experience in planning and implementing ATL and BTL activations. Proven ability to achieve and exceed all business-development and revenue-generations goals in high pressure environment. He had successful stints with companies like Mudra communications, HFCL Infotel Limited, Bharti Airtel and Tata Docomo. He had a thorough understanding of advertising and marketing communication, new product launches, different BTL activations programs, rural activities and all kind of retail promotions.

17 Francis Anthony Head – Operations A commerce graduate with post graduation in event management, Francis has in-depth experience in marketing communication ranging from brand management to events and promotion. Francis had successful stints with one of the top event managements agencies like Jagran solutions, TIC events, NGenius, wherein he held various middle and senior management positions in event management. He had 12 years plus experience in Handling all kinds of events. Some of his major achievements in his past for blue chip clients like Red bull, Audi, Microsoft, Idea, Sony, castrol, Zee media

18 Manu Sharma Senior Manager – Client servicing & Operations Manu Sharma, the youngest kid on TMI’s block is Senior Manager in Servicing. He enjoys the challenge of doing new things associated with experiential marketing. Good at planning and creative thought. He handles cross-functional responsibilities including Client Servicing, and Operations. He believes that he is not working but instead living his passion! He is obsessed with making brands matter in people’s lives & also get to connect with audiences emotionally with storytelling. Prior to TMI, he was working with Aajtak, Headlines Today, OYE FM, BIG FM, News X and Candid Marketing

19 Clientele Waiting for your association....

20 Some team work (work done in the recent past)

21 City: Delhi, Bengaluru, Mumbai, Ahmadabad, Chennai, Indore, Jaipur, Hyderabad, Ludhiana, Pune, Surat, Kolkata, Noida … Result : Very Successful Events & Utterly satisfied Client & sponsors Zee TV – Emerging Business Forum

22 LG Bus branding for ICC world cup 2015

23 Vodafone M-pesa Market Launch

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26 Vodafone – Rahgiri in MP

27  Generate sales through identified mode of activation  Make it a self sustaining sales model to maximum possible limits  Increase visibility of brand Maaza at all important and strategic point  WOW the consumer with overall experience Mysore Dusshera : mazza

28 Selling push carts… Sales kiosks…

29 Complete end to end branding solution to Total Lubricants

30 Zindagi Khushaal Guzarti hai Tarraki ki Chaon me – Charminar Roof Sheets Connecting people with the company’s tag line through Flash Mob act. Bringing awareness about cement roof sheets. Covered more than 100 primary schools as well and distributed note book as a goodwill gesture from Charminar

31 John Deere – VAN ACTIVITY

32 JCB Trailer Branding

33 School/College Contact Program for Anmol Biscuits

34 Toyota – “Sambandh” (Go Rural) 6 States, 113 Locations, 678 Activity Days, 15 Teams

35 Thums up Toofani Zone

36 Quaker Oats sampling activity Sampling for Quaker oats planned and executed Bangalore, Chennai & Hyderabad Permissions, Reece planned & executed by us at Reliance mart, Big bazaar & other big format stores Setup installed and live product sampling done Elements including in the activity microwave oven, Tablet to fill customer’s response 3 promoters at each locations for customer interaction, product sampling & customer feedback Weekend activity during Saturday and Sunday and in this activity 20 setups were installed at 20 different locations One month activity during weekends only Total 22300 sampling done

37 Mountain Dew AP activation Discounted Sampling Activation Pre activity hype to create excitement and increase footfall for the activity day To conduct the biker stunt based activity at each location in an area of 100’ by 30’ to reflect the brand message of ‘ Darr ke Aage jeet Hai’ Consumer engagement activities to let the audience experience the brand philosophy

38 Kurkure Butter masti sampling Sampling for Kurkure (Butter masti) planned and executed in Assam, Bihar, Orrisa, Jharkhand, MPCG and Uttar pradesh Dhola walas, female promoters, Male promoters are going at the pre defined shops and doing sampling of Kurkure butter masti Team Collect Stock & Maintain register for stock in & stock out on a daily basis along with Distributor Sign & Stamp Align team with CE & PSR and move towards the market

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41 NEGP Rural Activation Covered more that 250 villages in 3 states. Success- Recorded more than 1200 interviews of villagers. Enrolled more than 10,000 entries through web.

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45 Medimix Activity At Nauchandi Mela

46 Allahabad Kumb We have planned and executed Allahabad Kumb Entire strategy along with concept was designed by us We have done a strategic tieups with Coke and other companies for complete brand visbility experience Pre activity hype to create excitement and increase footfall for the activity day

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