1. YOUR INFORMATION YOUR DECISIONS YOUR LIFE

3. The INDIVIDUAL is the BEST POINT of ORIGINATION and INTEGRATION for DATA RELATING TO THEMSELVES

4. YOUR INFORMATION MARKET In yesterday’s model, each app is a silo. At best, the individual gets a copy of their data leaving behind a trail for the silo to leverage under obscure terms and conditions. YOU How this model scores: LOW Efficient use of an individual’s time LOW Quality of data LOW Depth of data LOW Quality of meta-data generated LOW Privacy of personal data YOUR DECISIONS YOUR LIFE Money left on the table

5. APIs MARKETYOU How the Omie model scores: HIGH Efficient use of an individual’s time HIGH Quality of data HIGH Depth of data HIGH Quality of meta-data generated HIGH Privacy of your data by design In today’s model, Omie acts as a hub, coordinating and improving information flows and the usefulness of the data generated while data sharing is minimized without compromising outcomes. OMIE YOUR INFORMATION More benefits realized YOUR LIFE

6. PERSONAL IDENTITYWELLNESS Presence; relationships; associations; beneficiaries; consents; permission management; access control Medical records, medications; activity tracker; physicians; providers; family history; PURCHASINGFINANCIAL Merchants; enquiries, orders, product registrations, warranties, complaints, renewals Personal finances; taxes; investments; insurance coverage; policies; legal documents; loans; TRANSPORTATIONPRIVACY Vehicle usage; maintenance; fuel economy; journeys; public transit; air travel Consent; permission management; Your Data over Time with Patterns for Decision Making PERSONAL DATA WAREHOUSE SAVE TIME SAVE MONEY LIVE BETTER

7. Your actions as input Your info in context Your choices become high-value info Omie Creates a Virtuous Cycle of Snowballing Value

8. Use Case Scenarios

9. In visual terms, one might show and Omie smart watch notifying the user that their friend is in the pub nearby; or to wait 15 minutes for that coffee as their favourite brand is just a bit up the road etc etc etc FACTSCONTEXTMEMORY LEARNS ADAPTS FILTERS PREDICTS GUIDES Life’s Everyday Decision Support It understands where I am (my context), and adds value to that by drawing in appropriate additional data (e.g. I’m in Wasilla, it’s nearly dinner time, and I’m near one of my favourite restaurants) My Omie monitors my progress along the way (i.e. through the life journey it is supporting), pointing out helpful things along the way, and warning me of delays and dangers As I reach my destination, it awaits next instructions; asking if I want to store/ learn from that journey for next time I set the direction (i.e. I tell my Omie what I’m trying to achieve; imagine a meta Siri query that you were prepared to really teach and individualise); Omie presents me with options, and I choose one based on my specific context and preferences (which it learns) Avg person 800 transactions; 300 suppliers; subset actually makes a big difference (10 suppliers / 50 transactions). Focus on bigger ones; small ones run themselves that would otherwise be a details distraction. Built to learn and improve the big decisions DATADECIDE FEEDBACK Built to manage the routine ones routinely [route = GPS] My vote is to dump this slide – too complicated – in favor of the previous slide. Use this as talking material to support use cases.

13. Hi =Iain, what can I help you with today? = =

14. 11 Secure Messages 43 Data Updates My Home App 4 Schedule Updates My Address Book

15. Omie: Interconnected, Trusted, Decision Support for Life

17. FOR YOUR INFORMATION FOR YOUR DECISIONS FOR YOUR LIFE THERE’S OMIE

20. Save Me Time (Convenience) Save Me Money Save Me Hassle Reduce My Risk Exposure Make Me Feel Better Make Me Feel More In Control Make Me Money Invest for the Long Term Benefit my Family / Household