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The SaaS Sales Funnel 1 Digital Marketing Revolution Mick Griffin.

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Presentation on theme: "The SaaS Sales Funnel 1 Digital Marketing Revolution Mick Griffin."— Presentation transcript:

1 The SaaS Sales Funnel 1 Digital Marketing Revolution Mick Griffin

2 2 $ The Perception of a Sales Person

3 3 Intrusive Untrustworthy Not interested In Your Needs Relentless

4 4 The Perception of a Sales Person image

5 60 % -7 % 97 % Cold Calling Is Ineffective Decline Cold Lead Gen Expensive Then Social The State Of Sales

6 6 The Perception of a Sales Person

7 7 74,000,000 Trailer Views The Perception of a Sales Person $250,000,000 Cost $333,000,000 Revenue

8 8 74,000,000 Leads The Perception of a Sales Person $250,000,000 Cost $333,000,000 Revenue

9 9 The Perception of a Sales Person

10 10 The Perception of a Sales Person

11 Keynote Template Your Saas Sales Funnel

12 Your SaaS Sales Funnel

13

14 14 Your SaaS Metrics % Website Users Intent Users Paid Users Retained Users % %

15 15 Your SaaS Funnel Website Users Intent Users Paid Users Retained Users

16 Traffic Tips Keynote Template

17 Ride the trends

18 Cyber Monday Cost 8.3% LCV Cost 2 Days Setup Time 150+ New Registrations Over 7,000 PLN In Sales

19 Create Win - Wins

20 SaaS Holiday Hamper 17 Partners Featured Cost 2 Hours Setup Time Generated over 7,000 Users Over 10,000 PLN In Sales

21 21 Creating a Win - Win ProductFinances $ CommunityKnowledge

22 Be Fast

23 Swiss Pricing Cyber Monday Swiss Pricing

24 Your Website Is A Funnel Keynote Template

25 Your Website Is A Funnel Average Home Page Bounce Rate Time Spent On Home Page 40-60 % 60-90 seconds

26 Your Website Is A Funnel

27

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29 29 Marketing To One Keynote Template

30 30 The Communication Funnel Day 0 Welcome Email Please Buy Our Product. Please Buy Our Product Hidden In A Case Study You Really Should Buy Our Product. You Will Miss Something Huge Now You Don’t Have Our Product Last Chance To Buy Our Product

31 31 Dynamic Email Communication Funnel ➢

32 32 Dynamic Email Communication Funnel ➢ Open Open / No Click Bounced Unsub Clicked Unopened Clicked Opened No Click Clicked % % % % % Plus Premium Max

33 33 Dynamic Email Communication Funnel ➢

34 34 Charts between sales and purchases Lorem ipsum dolor sit amet, consectetuer 204 The Average Number Of Emails Received Per Day

35 35 No Doesn’t Mean Try Harder Keynote Template

36 36 No Means Be Smarter Keynote Template

37 37 Dynamic Communication Funnel ➢ Open Open / No Click Bounced Unsub Clicked Unopened Clicked Opened No Click Clicked % % % % %

38 38 Dynamic Communication Funnel ➢ Open Open / No Click Bounced Unsub Clicked Unopened Clicked Opened No Click Clicked % % % % % %

39 Social Selling

40 55008000 20 % Shorter Social Sales Process New LinkedIn Groups Daily Quora Questions The State Of Social Sales

41 Social Selling

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45 B2B Marketers Using Social Media for Lead Generation B2C Marketers Who Have Acquired Sales Via Facebook 61 % 77 %

46 46 Flipping The Funnel Keynote Template

47 47 Flipping The Funnel 17.2 % The Number 1 SaaS Customer Acquisition Channel Customer Referrals

48 48 SatisfactionAccreditation Thank them for their Business Increase Value Proposition Identify Warning Signs Create A Feedback Channel Identify Success Stories Don’t Be Afraid To Ask Make Referrals Easy Variable Incentives Create Multiple Levels Recommendation Flipping The Funnel

49 Thank You Mick Griffin mick@brand24.net pl.linkedin.com/in/mickgriffin


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