1. WoM, Buzz Marketing and Viral Marketing
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2. Definitions of WoM, Buzz and Viral Marketing
Word of Mouth (WoM): The most powerful medium on the planet. It’s the actual sharing of an opinion about a product or service between two or more consumers.
Buzz marketing: an event or activity that generates publicity, excitement, and information to the consumer.
Viral Marketing: An attempt to deliver a marketing message that spreads quickly and exponentially among consumers.

3. Word of Mouth Marketing (WOMM)
"Any business action that earns customer recommendation"
Most powerful form of marketing
Builds brands, drives sales, sparks conversations

4. 5 Principles of WOMM
Credible
Respectful
Social
Measurable
Repeatable

5. Buzz Marketing
Spread information to the consumer via an event, a measure or a spectacular
Surprising or memorable action associated with a brand
Word-of-mouth and media coverage
Be careful with the reactions

6. Buzz Marketing (cont'd)
Influencers or early adapters are initially targeted
Social media, marketers' own social networks, outside bloggers
Marketing managers, Market Research Analysts, Demonstrators and Product Developers

8. 6 Buttons of Buzz
1-The Taboo
2-The Unusual

9. 6 Buttons of Buzz (cont'd)
3-The Outrageous
4-The Hilarious

10. 6 Buttons of Buzz (cont'd)
5-The Remarkable
6-The Secrets

15. Viral Marketing
Facilitating the transmission of a message from one person to another
Original, amusing, surprising or interesting offer to internet users
All kinds of forms, depending on the target
The personalisation of a message, the incentive and intuitive use
Formats: viral video, , downloadable module, widget, white paper and study, Facebook application, audio and video podcast…

16. The Six Simple Principles of Viral Marketing
Gives away products or services;
Provides for effortless transfer to others;
Scales easily from small to very large;
Exploits common motivations and behaviors;
Utilizes existing communication networks;
Takes advantage of others’ resources.