1. Multi-Screen Insights Digital Video Grows; Still Only Represents A Nominal Share

2. Multi-Screen Insights Time spent with digital video grows but still only comprises a nominal share - 0:35 with digital video v. 4:17 daily with TV screen among A18-34 Half of all media time is spent with the TV among P18+; majority is with Live TV More and more viewers continue to tune into TV, +1.8 million more v yag among P2+ whereas video viewing on computer is down 4.3 million Television commands over 90% of total video time among main advertiser targets and across most ethnic segments Viewers continue to shift their viewing from computer (-3%) to phone video (+18%) 25 million more consumers used app/web applications in 2Q14; P2+ v yag Households acquired significantly more tablets and enabled smart TVs

3. Time Spent With Digital Video Is On The Rise But Represents Only A Nominal Share Compared to Time Spent With the TV Screen Daily Time Spent With Digital Video v. TV Screen (Hrs:Min) Source: Nielsen Cross Platform Report 2Q14

4. A Look At Multicultural Segments: Majority of Time Is Also Spent With The TV Screen Daily Time Spent With Digital Video v. TV Screen Among A18-34 (Hrs:Min) Source: Nielsen Cross Platform Report 2Q14

5. In Fact, Looking At All Media Consumption, Half Of Consumers Time Is Spent With The Television Avg Time Spent Per Day (Hrs: Min) Among P18+ Source: Nielsen Cross Platform Report 2Q14,P18+

6. …and Majority Is Spent With Live TV Time Spent Per Day (Hrs:Min) Among P18+ Source: Nielsen Cross Platform Report 2Q14,P18+; usage on each device

7. How Much Video Content is Consumed Across Each Device?

8. Mobile Video Smartphone Experienced Growth But Television Still Dominates 92% Of Total Video Time 284 Million +1% 145 Million -3% Watching Video on a Computer Watching Television Watching Video on a Smartphone 114 Million +18% Monthly Video Consumption by Device # of Viewers v. YAG 142:3810:351:41 Time Spent (hrs:min) Source: Nielsen Cross Platform Report 2Q14,P2+;Total video= TV+comp+smartphone

9. …and Among Both Young and Old, Television Commands Majority of Total Video TV Share InternetMobile of Total VideoTVVideoVideo P2-11 94%102:546:16 - P1217 93%86:396:20 - P18-24 83%96:5317:012:48 P25-34 88%117:2015:021:56 P35-49 91%138:2712:061:29 P50-64 95%180:568:321:03 P65+ 98%211:553:450:26 Monthly Time Spent (Hrs:Min) Source: Nielsen Cross Platform Report 2Q14,P2+; Total video=TV; internet video and mobile video

10. In Fact, More and More Consumers Continue To View Video Content On The Television - 1.8 Million More in 2Q14 Number Of User P2+ Viewing TV Source: Nielsen Cross Platform Report 2Q14,P2+

11. What Is Driving Smartphone Video Growth?

12. With More Content Readily Available On SmartPhones, Consumers Continue To Shift Some Of Their Video Viewing From Computer To Smartphone Watching Video on a Computer Watching Video on a Smartphone Number of Users by Device (P2+)/ Monthly (in OOO’s) 2Q132Q14(+/-) 282,657284,425+1,768 149,813145,469-4,344 96,929114,372+17,443 Source: Nielsen Cross Platform Report 2Q14,P2+; Watching Video on TV

13. Monthly Time Spent (Hrs:Min) Source: Nielsen Cross Platform Report 2Q14, Total video=TV; internet video and mobile video But Despite Video Growth On Smartphone, Time Spent With Mobile Video Remains Nominal - Even Among The Younger Consumers Smartphone Video Share Of Total Video Comp Video Share Of Total Video K2-11n/a5.6% T12-17n/a6.7% A18-242.1%14.7% A25-341.2%11.2% A35-490.9%7.9% A50-640.5%4.4% A65+0.1%1.6% P2+0.9%6.17

14. What About App/Web Usage?

15. With Mobile Growth, App/Web Usage On Smartphone Is Up Considerably As 25 Million More Used The Applications Time Spent P2+/ Month Using Any App/Web On Smartphone (P2+)/ Monthly (in OOO’s) 2Q132Q14‘14 v. YAG 132,235157,092+24,857 32:4843:31+33% Source: Nielsen Cross Platform Report 2Q14,P2+; Number of Users (OOO) P2+

16. Across All Multicultural Segments Time Spent With App/Web On Smartphones Is High (+/-) v. YAG in Number of Users % Change v. YAG in Time Spent BlackHispanic +2,830+4,281 Asian +1,194 Source: Nielsen Cross Platform Report, P2+; 2Q14 +37%+27%+31% Using Any App/Web On Smartphone (P2+)/ Monthly Number of Users P2+ (OOO) /Monthly Time Spent Monthly/ P2+52:40 28,7729,22119,824 49:0942:43 Composite 157,092 +24,857 43:31 +33%

17. How Does Video Usage Differ by Ethnicity?

18. Among Multicultural Segments, Video Consumption Continues To Be Additive Watching Traditional Television* v. YAG Watching Video on Computer v. YAG Video on Smartphone v. YAG BlackHispanic Gain/Loss Of Users P2+ 2Q14 v 2Q13 +648,000+1,344,000 Asian -624,000 Source: Nielsen Cross Platform Report, P2+; 2Q14 * includes time-shifted time; **in all TV homes +631,000 -991,000 +344,000 +1,954,000 +3,047,000 +769,000

19. Over 90% Of Total Video Time Is Spent With The Television Across Most Ethnic Segments Black TV Share Hispanic TVAsian TV ShareShareShare P2-11 96%94%93% P1217 96%93%81% P18-24 83%81%64% P25-34 90%87%75% P35-49 93%90%82% P50-64 96%93%88% P65+ 98%98%97% TV Share of Total Video Time Spent Monthly Source: Nielsen Cross Platform Report 2Q14,P2+; Total video=TV; internet video and mobile video

20. Multi-Technology

21. Compositev. YAG DVD/Blue-ray Player93,707-1% DVR55,713+5% High Definition TV100,684+8% Video Game Console51,470+2% Tablet42,064+56% Enabled Smart TV11,688+89% Households Continue To Acquire More & More Tablets and Enabled Smart TV’s Devices in TV HHs (in OOOs) Source: Nielsen Cross Platform Report 2Q14; P2+