1. Dynamic Event Fundraising for Maximum Donations Webinar

2. Speaker Introductions
Dynamic Event Fundraising for Maximum Donations
Speaker Introductions
Nonprofit organization insights for event fundraising excellence
Angela McIntosh Digital Strategy and Integrated Marketing Specialist at the Salvation Army
Heather Ripley
Special Event Manager at Larkin Street Youth Services
Ibiere Seck Chair of Scholarship Committee at Langston Bar Association
Lauren Hopkins
Director of Development at YMCA of Florida's First Coast
Jeremy Koenig Director of Marketing at MobileCause

3. Webinar Agenda Timeless event fundraising truths
Dynamic Event Fundraising for Maximum Donations
Webinar Agenda
Timeless event fundraising truths
8 essential tips to ensure you reach your goal
Success story: Larkin Street Youth Services
Success story: Langston Bar Association
Success story: YMCA of Florida's First Coast
Live demo
The MobileCause difference
Questions and answers

4. Timeless event fundraising truths
Dynamic Event Fundraising for Maximum Donations
Timeless event fundraising truths
The heart of fundraising never changes.
Fill a room with generous people
Captivate the audience with passion and storytelling
Empower people to make a difference
Keep supporters connected
Neglecting any of the truths above will almost always result in fundraising failure.

5. 8 essential tips to ensure you reach your goal
Dynamic Event Fundraising for Maximum Donations
8 essential tips to ensure you reach your goal
Mobile technology has fundamentally changed the way we connect and give.
Make it convenient for people to RSVP (direct mail, , social media and text)
Empower out-of-towners to make donations (displayed at the event)
Send mobile alerts before, during and after events (require mobile number)
Empower ambassadors with crowdfunding (create exclusive opportunity)
Use video to invite, remind and thank participants (4x click thru rate)
Make a live giving demonstration (never passively ask for donations)
Recognize donations in real-time until the goal is reached
Provide multiple ways for people to donate (check/cash, smartphone, swiper)

6. Real World Success Story: Larkin Street Youth Services
Dynamic Event Fundraising for Maximum Donations
Real World Success Story: Larkin Street Youth Services
Series of 4 successful events
Mobile donations with fundraising thermometer implemented at 4 events throughout the year.
Goal was to making donating fun!
Engaging person on stage showed attendees exactly how to donate with their phone.
More than $80,000 raised for programs.
Each event included secondary call to action to ensure goal was reached.
“In 2014 we exceeded each event fundraising goal by an average of 33%.”

7. Real World Success Story: Langston Bar Association
Dynamic Event Fundraising for Maximum Donations
Real World Success Story: Langston Bar Association
Event attendees make pledges and easily fulfill donations
$10,000 goal reached with mobile donations and real-time fundraising thermometer.
Text message links made it easy for event attendees to make credit card gifts in less than one minute.
Automated text reminders ensured highest possible pledge fulfillment.
“Mobile donations make it as easy possible to collect financial pledges made at events.”

8. Real World Success Story: YMCA Florida’s First Coast
Dynamic Event Fundraising for Maximum Donations
Real World Success Story: YMCA Florida’s First Coast
Reaching event goal with excitement and ease
$10,000 event goal was exceeded in three minutes with the fundraising thermometer displaying live donations.
125 attendees made a mobile donation.
Event donation page link was promoted over social media and additional donations were collected after event.
“Donations flooded in! Within three minutes we had reached our goal.”

9. Dynamic Event Fundraising for Maximum Donations
MobileCause Demo
Organizations set up dynamic event fundraising campaigns in less than one hour with no technical skills required.
People can easily donate before, during and after events while receiving videos and mobile alerts for increased participation.
Organizations reach goals with real-time results displayed on screen while capturing donor data for future engagement.

10. keyword, amount and name
Dynamic Event Fundraising for Maximum Donations
Attendee texts
keyword, amount and name
Pledge amount and donor name appears live on-screen and fundraising thermometer rises
Donor clicks link and fulfills pledge with a credit card

11. Event registration from any device with mobile alerts.
Dynamic Event Fundraising for Maximum Donations
Event registration from any device with mobile alerts.
Supporters can purchase tickets or simply RSVP with a fully customizable registration form. Organizations can send custom text messages with video before, during and after event.

12. Orgs setup keyword, donation page and fundraising thermometer
Dynamic Event Fundraising for Maximum Donations
Orgs setup keyword, donation page and fundraising thermometer
Keywords should be simple, donation pages should be easy to complete, and thermometer should inspire participation.

13. Offline donation form and credit card swiper
Dynamic Event Fundraising for Maximum Donations
Offline donation form and credit card swiper
Manually entered checks and cash as well as swiped credit cards appear on the fundraising thermometer in real time.

14. Automatic pledge reminders and tax receipts
Dynamic Event Fundraising for Maximum Donations
Automatic pledge reminders and tax receipts
Fundraising automations are designed to help organizations raise more money with less human resources.

15. Use crowdfunding leading up to events
Dynamic Event Fundraising for Maximum Donations
Use crowdfunding leading up to events
Empower volunteers, donors and staff to raise donations leading up to fundraising events. Manually enter crowdfunding donations at the event to be displayed on the thermometer.

16. The MobileCause Event Difference
Dynamic Event Fundraising for Maximum Donations
The MobileCause Event Difference
Convenient donation mechanisms for Baby Boomers, Generation X and Millennials
Custom registration form builder with integrated mobile alerts.
Integrated mobile-friendly donation pages, credit card swiper and offline donations.
Keyword triggered fundraising thermometer with real-time results displayed on screen.
Automated pledge fulfillment with secure mobile responsive donation pages.
No transaction fees with flat rate 2.5% credit card processing.
Automated tax receipts and full donor data collection.
Integrated crowdfunding for supplemental event donations.
Ongoing mobile communication strengthens , social media and direct mail follow up.
“Our goal is to make it as easy and exciting as possible for event attendees to make donations, raise donations and stay connected to your cause.”

17. Questions and Answers for Expert Panel
Dynamic Event Fundraising for Maximum Donations
Questions and Answers for Expert Panel
Our hope is that you would leave this webinar with ideas and practical steps that will help you raise donations and gain new donors with at fundraising events this year.
Please type in your questions now and they will be selected by the moderator for comment.
Angela
Heather
Ibiere
Lauren
Jeremy

18. Dynamic Event Fundraising for Maximum Donations
To get started with Dynamic Event Fundraising or request a MobileCause Product Suite Demo please call (888) or visit mobilecause.com/go