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AUTOMOTIVE SOLUTIONS New auto sales are expected to jump 6.6% this year and will reach 16.2M units by 2015 AUTOMOTIVE INTENDERS 2014 DIGITAL EXTENSION.

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Presentation on theme: "AUTOMOTIVE SOLUTIONS New auto sales are expected to jump 6.6% this year and will reach 16.2M units by 2015 AUTOMOTIVE INTENDERS 2014 DIGITAL EXTENSION."— Presentation transcript:

1 AUTOMOTIVE SOLUTIONS New auto sales are expected to jump 6.6% this year and will reach 16.2M units by 2015 AUTOMOTIVE INTENDERS 2014 DIGITAL EXTENSION ALLOCATION PROFILE 62% of new vehicle registrations are A50+ Older consumers are buying more cars as boomers try to retain their youth 56% of consumers who visit automotive sites are A35-64 HABITS 1 in 3 consumers who visited a dealer site purchased a vehicle 3 in 5 will abandon a brand because of a poor online experience 63% watched online videos as a part of the purchase experience 81% decide on a vehicle within 3 months TRENDS Brand loyalty in the auto industry is about 48%, ie., half of any OEM’s consumer base will defect to another brand Millennials are driving less (about 23% fewer miles) and opting for alternative methods of getting around 41 new vehicle launches are set for 2014, meaning more options for consumers Consumers will now use 18+ digital sources (social media, manufacturer sites, auto content sites, mobile apps) before even getting to the dealership *Local auto dealers in the US are diversifying their digital marketing budgets to stay in front of a multi-screen audience. *Leading the growth in Tier 3 digital marketing budgets is mobile – which has experienced a threefold increase from the first 6 months of 2013 compared to the same time period this year!

2 AUTOMOTIVE TARGETING OPTIONS All campaigns are inclusive of [O&O placement here] BASE MODEL SPEND PER MONTH: $XXXX (at least $800*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of one tactic (see above) Retargeting to your site visitors across desktop sites. LOADED SPEND PER MONTH: $XXXX (at least $1,500*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of two tactics (see above) Retargeting to your site visitors across desktop sites. PREMIUM SPEND PER MONTH: $XXXX (at least $2,000*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of three tactics (see above) Retargeting to your site visitors across desktop sites. RETARGETING Reach users who have already visited the advertiser’s site. ADVANCED AUDIENCE Targeting based on 3 rd party data. MOBILE Reach users on mobile apps and sites. CATEGORY Reach users on a mini network of national and local sites. TOPIC Targeting based on site level and article level content. PRE-ROLL VIDEO Reach users across video content. EXTENDED REACH (RON) Maximize reach across a wide variety of sites. 300X600 High impact ad unit, aka Monster Ad or Tall Block. TABLET Reach users on tablet apps and sites. LUXURY SPEND PER MONTH: $XXXX (at least $2,600*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of four tactics (see above) Retargeting to your site visitors across desktop sites. *PLEASE READ AND DELETE : Monthly spend indicated covers Centro minimums only. If including your own inventory in the packages please increase the monthly spend accordingly.

3 ENTERTAINMENT SOLUTIONS ENTERTAINMENT INTENDERS ENTERTAINMENT DIGITAL AD SPENDING CONSIDERATION & RESEARCH The majority spend 2 weeks researching before making a purchase 64% say the internet is the main source for live entertainment information 79% use smartphones to look up live event information at the beginning of their research If people had been aware that an event was happening in their area, 30% would have purchased tickets Top 4 ways smartphones are being used in event research: Search Engines Social Networking Ticket Sites Online Video TRENDS 36% of people use their desktop to purchase tickets for live entertainment shows and 41% use their mobile (phone and tablet) devices When downloading entertainment content, 39% of users use their mobile phones Regardless of venue type, adults 18-34 are more likely than older adults to have attended a live event in the last 12 months 66% of people attending a live event engage in online activities during the event Spending in billion U.S. dollars 3.5 4.23 5.15 6.09 6.94 7.69 8.54 This timeline shows media and entertainment industry digital advertising spending in the US from 2012 and 2013, as well as a forecast until 2018. eMarketer projected that the media and entertainment industry will spend 8.54 billion U.S. dollars on digital advertising in 2018.

4 ENTERTAINMENT TARGETING OPTIONS GENERAL ADMISSION SPEND PER MONTH: $XXXX (at least $800*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of one tactic (see above) Retargeting to your site visitors across desktop sites. FLOOR SEATS SPEND PER MONTH: $XXXX (at least $1,500*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of two tactics (see above) Retargeting to your site visitors across desktop sites. FRONT ROW SPEND PER MONTH: $XXXX (at least $2,000*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of three tactics (see above) Retargeting to your site visitors across desktop sites. VIP SPEND PER MONTH: $XXXX (at least $2,600*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of four tactics (see above) Retargeting to your site visitors across desktop sites. All campaigns are inclusive of [O&O placement here] RETARGETING Reach users who have already visited the advertiser’s site. ADVANCED AUDIENCE Targeting based on 3 rd party data. MOBILE Reach users on mobile apps and sites. CATEGORY Reach users on a mini network of national and local sites. TOPIC Targeting based on site level and article level content. PRE-ROLL VIDEO Reach users across video content. EXTENDED REACH (RON) Maximize reach across a wide variety of sites. 300X600 High impact ad unit, aka Monster Ad or Tall Block. TABLET Reach users on tablet apps and sites. *PLEASE READ AND DELETE : Monthly spend indicated covers Centro minimums only. If including your own inventory in the packages please increase the monthly spend accordingly.

5 DIGITAL AUDIENCE SOLUTIONS This year US adults will spend 5 hours and 46 minutes a day with Digital Media DIGITAL CONSUMPTION THE [INSERT MARKET] CONSUMER TRENDS Over 80% of American households have internet access – more than DOUBLE the number with internet access in 2000 49% of a consumer’s time spent online is on a mobile device 86% of mobile phone time is spent on apps 2014 TIME SPENT WITH MAJOR MEDIA XXX Million XX% ONLINE CONSUMERS IN OUR MARKET [INSERT YOUR SITE] ALONE HELPS YOU TO REACH OF THEM WITH [INSERT PROGRAM NAME] WE CAN THE REST

6 DIGITAL TARGETING OPTIONS TIER 1 SPEND PER MONTH: $XXXX (at least $800*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of one tactic (see above) Retargeting to your site visitors across desktop sites. TIER 2 SPEND PER MONTH: $XXXX (at least $1,500*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of two tactics (see above) Retargeting to your site visitors across desktop sites. TIER 3 SPEND PER MONTH: $XXXX (at least $2,000*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of three tactics (see above) Retargeting to your site visitors across desktop sites. TIER 4 SPEND PER MONTH: $XXXX (at least $2,600*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of four tactics (see above) Retargeting to your site visitors across desktop sites. All campaigns are inclusive of [O&O placement here] RETARGETING Reach users who have already visited the advertiser’s site. ADVANCED AUDIENCE Targeting based on 3 rd party data. MOBILE Reach users on mobile apps and sites. CATEGORY Reach users on a mini network of national and local sites. TOPIC Targeting based on site level and article level content. PRE-ROLL VIDEO Reach users across video content. EXTENDED REACH (RON) Maximize reach across a wide variety of sites. 300X600 High impact ad unit, aka Monster Ad or Tall Block. TABLET Reach users on tablet apps and sites. *PLEASE READ AND DELETE : Monthly spend indicated covers Centro minimums only. If including your own inventory in the packages please increase the monthly spend accordingly.

7 HEALTHCARE SOLUTIONS eMarketer predicts that the US healthcare and pharmaceutical industry will spend $1.41 billion on paid digital media in 2014. HEALTHCARE AD SPENDING MOBILE OPPORTUNITY TRENDS 56% of total ad spend will go toward direct response advertising with the remaining 44% will go toward branding-focused campaigns 12 million people are expected to buy insurance through healthcare exchanges in 2014 US healthcare and pharmaceutical ad spend will reach $2.22 billion by 2018 26.5% of total healthcare and pharmaceutical ad spend will go toward mobile. With a continued emphasis on direct response for this industry, we expect this number to continue to rise.

8 HEALTHCARE TARGETING OPTIONS All campaigns are inclusive of [O&O placement here] RETARGETING Reach users who have already visited the advertiser’s site. ADVANCED AUDIENCE Targeting based on 3 rd party data. MOBILE Reach users on mobile apps and sites. CATEGORY Reach users on a mini network of national and local sites. TOPIC Targeting based on site level and article level content. PRE-ROLL VIDEO Reach users across video content. EXTENDED REACH (RON) Maximize reach across a wide variety of sites. 300X600 High impact ad unit, aka Monster Ad or Tall Block. TABLET Reach users on tablet apps and sites. ACCEPTABLE SPEND PER MONTH: $XXXX (at least $800*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of one tactic (see above) Retargeting to your site visitors across desktop sites. TRAINING SPEND PER MONTH: $XXXX (at least $1,500*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of two tactics (see above) Retargeting to your site visitors across desktop sites. FIT SPEND PER MONTH: $XXXX (at least $2,000*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of three tactics (see above) Retargeting to your site visitors across desktop sites. ATHLETE SPEND PER MONTH: $XXXX (at least $2,600*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of four tactics (see above) Retargeting to your site visitors across desktop sites. *PLEASE READ AND DELETE : Monthly spend indicated covers Centro minimums only. If including your own inventory in the packages please increase the monthly spend accordingly.

9 REAL ESTATE SOLUTIONS 90% of home buyers shopped online during their home buying process REAL ESTATE INTENDERS A CASE FOR RETARGETING PROFILE The typical home buyer was 42 years old, while the typical first-time buyer was 31 and the typical repeat buyer was 52 The 2012 median HHI of home buyers was $83,300 66% of recent home buyers were married couples The typical home buyer searched for 12 weeks TRENDS For 42% of home buyers, the first step in the home-buying process was looking online for properties and 14% first looked online for information about the home buying process 51% of new home shoppers use their mobile devices to read general home information When researching new homes in their current residence, 77% of consumers will use their mobile device 36% of new home shoppers use mobile and TV at the same time While 24% of new home shoppers take action on a real estate site the same day they began their research, the majority will conduct research for 60-120 days prior to taking action. Additionally, 78% of new home shoppers visit 3+ sites prior to taking action on a real estate site

10 REAL ESTATE TARGETING OPTIONS All campaigns are inclusive of [O&O placement here] RETARGETING Reach users who have already visited the advertiser’s site. ADVANCED AUDIENCE Targeting based on 3 rd party data. MOBILE Reach users on mobile apps and sites. CATEGORY Reach users on a mini network of national and local sites. TOPIC Targeting based on site level and article level content. PRE-ROLL VIDEO Reach users across video content. EXTENDED REACH (RON) Maximize reach across a wide variety of sites. 300X600 High impact ad unit, aka Monster Ad or Tall Block. TABLET Reach users on tablet apps and sites. STUDIO SPEND PER MONTH: $XXXX (at least $800*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of one tactic (see above) Retargeting to your site visitors across desktop sites. TOWNHOUSE SPEND PER MONTH: $XXXX (at least $1,500*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of two tactics (see above) Retargeting to your site visitors across desktop sites. SINGLE FAMILY SPEND PER MONTH: $XXXX (at least $2,000*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of three tactics (see above) Retargeting to your site visitors across desktop sites. MANSION SPEND PER MONTH: $XXXX (at least $2,600*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of four tactics (see above) Retargeting to your site visitors across desktop sites. *PLEASE READ AND DELETE : Monthly spend indicated covers Centro minimums only. If including your own inventory in the packages please increase the monthly spend accordingly.

11 RETAIL SOLUTIONS The US retail industry’s advertising spending on paid digital media will reach $11 billion in 2014 and rise to $17.4 billion by 2018. ONLINE SHOPPERS RETAIL MOBILE CLICKERS THE OPPORTUNITY eMarketer estimates 120 million US consumers use their smartphones & tablets while shopping, browsing for new deals, research and buying products Retail continues to spend more than any other US industry digitally The US retail industry’s advertising spend represents a 12.8% compound annual growth rate between 2013 and 2018 TRENDS 42% of consumers chose finding a better price online as their reason for purchasing online after shopping in a store. En route to the store, 70% of smartphone shoppers use a store locator to plain their shopping trip 19% of consumers leave a store and look for lower prices online One-third of tablet owners and nearly a quarter of smartphone owners were most likely to click on ads that were locally relevant. For retailers using mobile, the “consideration” phase of the traditional funnel model is best expressed as engagement: consumers interacting with retailers. Source: eMarketer

12 RETAIL TARGETING OPTIONS BUDGET SHOPPER SPEND PER MONTH: $XXXX (at least $800*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of one tactic (see above) Retargeting to your site visitors across desktop sites. COUPON CLIPPER SPEND PER MONTH: $XXXX (at least $1,500*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of two tactics (see above) Retargeting to your site visitors across desktop sites. OCCASIONAL SPLURGE SPEND PER MONTH: $XXXX (at least $2,000*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of three tactics (see above) Retargeting to your site visitors across desktop sites. SHOPPING SPREE SPEND PER MONTH: $XXXX (at least $2,600*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of four tactics (see above) Retargeting to your site visitors across desktop sites. All campaigns are inclusive of [O&O placement here] RETARGETING Reach users who have already visited the advertiser’s site. ADVANCED AUDIENCE Targeting based on 3 rd party data. MOBILE Reach users on mobile apps and sites. CATEGORY Reach users on a mini network of national and local sites. TOPIC Targeting based on site level and article level content. PRE-ROLL VIDEO Reach users across video content. EXTENDED REACH (RON) Maximize reach across a wide variety of sites. 300X600 High impact ad unit, aka Monster Ad or Tall Block. TABLET Reach users on tablet apps and sites. *PLEASE READ AND DELETE : Monthly spend indicated covers Centro minimums only. If including your own inventory in the packages please increase the monthly spend accordingly.

13 EDUCATION SOLUTIONS EDUCATION INTENDERS A CASE FOR RETARGETING Sources: Noel Levitz Research, Think Education by Google, Compete TRENDS 8 out of 10 students apply online. 1 in 4 education researchers never look to sources outside the web. Learners are adopting a 3-screen approach when conducting research online and using desktop, smartphones and tablets. 2 out of 3 researchers use video to understand specific features of a school. 62% of prospective students who use video as part of their research will access YouTube as a source. 72% of education researchers arrive to the brand website at least 2 weeks prior to conversion. The U.S Department of Education projects a enrollment growth rate of 13.9% from 2012-2022. PROFILE 90% of High School Seniors and 80% of parents have access to a mobile device. 71% and 45% have looked at college websites on their mobile devices respectively. 9 in 10 of education researchers do not know which school they want to attend as they initiate their journey. Many factors are considered with applying to a higher education institution including: affordability, location, flexible learning, and reputation.

14 EDUCATION TARGETING OPTIONS All campaigns are inclusive of [O&O placement here] RETARGETING Reach users who have already visited the advertiser’s site. ADVANCED AUDIENCE Targeting based on 3 rd party data. MOBILE Reach users on mobile apps and sites. CATEGORY Reach users on a mini network of national and local sites. TOPIC Targeting based on site level and article level content. PRE-ROLL VIDEO Reach users across video content. EXTENDED REACH (RON) Maximize reach across a wide variety of sites. 300X600 High impact ad unit, aka Monster Ad or Tall Block. TABLET Reach users on tablet apps and sites. ELEMENTARY SPEND PER MONTH: $XXXX (at least $800*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of one tactic (see above) Retargeting to your site visitors across desktop sites. SECONDARY SPEND PER MONTH: $XXXX (at least $1,500*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of two tactics (see above) Retargeting to your site visitors across desktop sites. COLLEGE SPEND PER MONTH: $XXXX (at least $2,000*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of three tactics (see above) Retargeting to your site visitors across desktop sites. MASTERS SPEND PER MONTH: $XXXX (at least $2,600*) STANDARD FEATURES: [INSERT O&O SITE PLACEMENTS] Choice of four tactics (see above) Retargeting to your site visitors across desktop sites. *PLEASE READ AND DELETE : Monthly spend indicated covers Centro minimums only. If including your own inventory in the packages please increase the monthly spend accordingly.


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