1. TRAVEL & TOURISM State Test Review

2. 1  3 Things a cruise line should consider when pricing a cruise:

3. 1  Cabin location, length of trip, season of sailing

4. 2  Parts of a Cruise Ship: Where is the bow? Where is the starboard? Where is the port? Where is the Stern?

5. 2  Bow- Front of Ship  Starboard- Right Side of Ship  Port – Left Side of Ship  Stern – Back of Ship

6. 3 Name the 4 major Cruise Lines

7. 3  Carnival, Celebrity, Disney, Royal Caribbean

8. 4  What is the capital of Georgia?

9. 4  Atlanta

10. 5  What is included in the price of a ship?

11. 5  On Board Entertainment, meals served in the dining room, cabin

12. 6  Why would a Park City hotel increase its room rate during Sundance film festival?

13. 6  Demand is greater than supply

14. 7  What is a spa?

15. 7  a property that offers many health related services

16. 8  What is the capital of Oregon?

17. 8  Salem

18. 9  What is Market Segmentation?

19. 9  Segmenting the market based on specific characteristics to understand the needs and wants within each market.

20. 10  What is the cheapest room on a cruise ship?

21. 10  Inside Cabin

22. 1  What is Social Impact?

23. 1 people traveling to a destination want to experience the culture of that location (food, customs, dress, etc.) For example: travelers going to Mexico and eating authentic Mexican food. They bring with them their own ways which can influence the culture they are visiting.

24. 2  When did mass transit change the way people traveled?

25. 2  1800s with the railroad

26. 3  What is a Bed & Breakfast?

27. 3  fewer rooms, lots of personal service including breakfast

28. 4  What is the capital of Utah?

29. 4  Salt Lake City

30. 5  What is the capital of New York?

31. 5  Albany

32. 6  What is the capital of Nevada?

33. 6  Carson City

34. 7  What is the capital of Illinois?

35. 7  Springfield

36. 800 Why do airlines offer last minute discounts?

37. 800  Supply is greater than demand

38. 9  Name the 7 steps of the selling process.

39. 9  1. Approach,  2. Determine the Needs,  3..Present the Product,  4. Overcome Objections,  5. Closing the Sale,  6. Suggesting Selling,  7. Follow-Up

40. 10  What is the capital of Texas?

41. 10  Austin

42. 1  What is Business to Business Selling?

43. 1  theme parks sell tickets to hotels and hotels turn around and sell those tickets to their guests.

44. 2  What are the 4 major career segments in Travel & Tourism?

45. 2  Food & Beverage, Lodging, Travel & Tourism, Sports, Events & Entertainment

46. 3  What is Check-In at the airport?

47. 3  The boarding procedure that lets the airline know a passenger has arrived

48. 4  What is the Hub & Spoke System?

49. 4  An airline network formed by a hub (large airport) and spokes (smaller airports). Passengers fly from spokes to hubs to connect to other cities. It saves the airlines money.

50. 5  What is the capital of South Carolina?

51. 5  Columbia

52. 6  What is primary research?

53. 6  Information gathered specifically for the particular marketing situation. For example, a hotel could send a survey to a recent guest to gather primary research.

54. 7  What is demographic segmentation?

55. 7  Statistics that describe a population in terms of personal characteristics such as: age, gender, income, ethnicity, or education

56. 8  What is the capital of Maryland?

57. 8  Annapolis

58. 9  What is a drop off charge in car rental procedures?

59. 9  this is added if a rent-it-here/leave-it-there rate is not available

60. 10  What is Seasonality?

61. 10  highs & lows of demand for a destination and its facilities, generally based on climate & geography. How to overcome it: cruises are cheaper during hurricane season.

62. 1  What is a feature and give an example:

63. 1  a physical characteristic about a product that can help describe the product. An example of this would be: additional leg room on an airplane.

64. 2 What is an apprenticeship?

65. 2  educational, hands on experience working at a business with an experienced employee. May not get paid.

66. 3  What is Yield Management Pricing?

67. 300  Setting different prices for goods and services in an effort to maximize revenue when limited capacity is a factor

68. 4  What is Amtrak?

69. 4  U.S. National Railroad System

70. 5  What is inelastic demand?

71. 5  When price does not affect demand.

72. 6  How old do you have to be to rent a car from most car companies?

73. 6  25 years old

74. 7  What is Prestige Pricing?

75. 7  A high price associated with a product to present it as being a quality or luxurious good. Hotels price their rooms high so it presents itself as a luxurious hotel. Home

76. 8  What is target market? Answer

77. 8  a specific group of customers that an organization selects as the focus of its marketing plan Home

78. 9  What is unlimited mileage? Answer

79. 9  refers to rental car companies pricing principle of allowing customers to drive as far as they want for a flat rate Home

80. 10  What is Marketing Concept? Answer

81. 10  business must come up with ideas to satisfy customers’ needs and wants in order to make a profit Home

82. 1 What is elasticity of demand?

83. 1  how much a change in price affects the change of demand. As prices increase people travel less.

84. 2  What is infrastructure?

85. 2  the network of utilities or the physical components needed by a destination to support tourism

86. 3  What is the Marketing Mix?

87. 3  The 4 P’s of Marketing: Product, Price, Place, Promotion

88. 4  What is a benefit and give and example?

89. 4  An advantage that is obtained because of a specific feature. An example of this would be the comfort of stretching legs in an emergency exit row seat of an airplane.

90. 5  What is Destination Marketing?

91. 5  the process of developing, promoting, and distributing specific locations to customers in an effort to increase visitation to that location.

92. 6  What is the Promotional Mix?

93. 6 Combination of promotional activities including: Advertising, Sales Promotion, Personal Selling, Publicity, Public Relations

94. 7  What is information management?

95. 7  Business gather information about customers through reservations and other means. They can use this information to predict future sales, plan menus, etc….

96. 8  What is Marketing?

97. 8  All things a seller does to bring a product to the attention of a buyer.

98. 9  What is a travelers favorite payment choice?

99. 9  Credit Card

100. 10  What is most popular ride in a theme park?

101. 10 Roller Coaster