1. Sympathy Flowers
Chapter 19

2. Almost all cultures value flowers during the ceremony of the funeral.

3. Importance of Sympathy Flowers
93% of bereaved families have purchased flowers for funeral services for a loved one.
85% sent flowers as an expression of sympathy
80% of grief therapists thought receiving flowers from family and friends is an aide in the grieving process.
Flowers are a comforting topic of discussion
Flowers help soften the sorrow, comfort the living, and honor the life of the deceased.

4. Trends and Regional Differences
Funeral Flower Changes
Empty Chair (bleeding hearts, broken wheel)
Gates ajar (gates of heaven)
In Lieu of Flowers
Make a contribution instead of sending flowers

5. Selling Sympathy Flowers
Promotion
Consultation
Order Form

6. Flowers for the Casket Casket spray Floral garland Casket scarf
Casket blanket
Casket Inset

7. Easel Designs and Set Pieces
Easel Spray
Set pieces

8. Other Expressions of Sympathy
Baskets
Flat sprays
Wall spray

9. Maintaining Ideal Working Relations with Funeral Directors
Referrals
Survey Results
Flowers and Mechanics
Delivery of Floral Tributes
Identification of Sympathy Tributes and Enclosure Cards
Containers and Water