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Published byClarence Elliott Modified over 9 years ago
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A Time of new ideas and prosperity that brought change to popular culture and contritubed to new directions in American life
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New products make life easier Listerine, Toaster, Vacums, washing machines, irons, refrigerators
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Focus on buying the next best thing Used psychologists to figure out people’s desires and behaviors Bruce Barton Print and radio
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Credit Installment buying 15% of all retail sales were on installment plans
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Charles Lindbergh flies across the Atlantic U.S post office uses surplus military planes First transcontinental mail route in 1920 from NY to San Francisco Ford produces an all metal airplane that carried 10 passenders
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Henry Ford’s Model T Allowed people to live outside of cities (suburbs) Building of Federal Highways Gas stations, diners, motels spring up Automobile accidents rise
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KDKA in Pittsburgh broadcasts the 1920 Presidential election David Sarnoff broadcasts the sinking of the Titanic. RCA (Radio Corporation of America) and Sarnoff create NBC radio Broadcast news, sports, music, drama, and comedy across the nation Brings Americans closer together
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50 million movie goers in 1920 rises to 90 million by 1929 The Jazz Singer first “Talkie” Charlie Chaplin and Rudolph Valentino
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Spectator Sports like Boxing, wresting and Baseball emerge Jack Dempsey fight earns $2.6 million dollars Radio spreads the popularity Babe Ruth in Baseball and Jim Thorpe Football became national heroes.
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By 1929 half of american famlies owned a car Assembly line helped Ford cut the price of the car from $950 to $290 Doubled pay from $2.40 an hour to $5.00 By 1930 Ford produced 20 Million cars
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1 of every 8 workers had a job related to the auto industry By 1930 – 38 domestic and five international airlines Plastics Craze, Synthetic fibers changed clothing, cellophane
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Consolidation of businesses grew as Presidents ignored anti-trust laws Three big auto makers - GM, Ford, Chrysler A&P Grocery Store Chain drives small businesses out.
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Ponzi Scheme and Florida Land Boom led to speculators losing everything Stock Market investment become commonplace for housewives, barbers, taxi drivers and other middle class workers. DOW Jones Industrial Average doubled between 1928 and 1929
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Gross national produce rose by 40% between 1921- 1929 Half of American families earned $1500 a year or less. ($2500 was decent) Farmers remained in debt after the war. Surplus crops caused farm prices to drop. Farmworkers earned low wages Workers in old industries struggled (coal miners, textile factory workers,) African Americans paid less than whites, barred from unions.
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19 th Amendment grants suffrage WWI jobs inspired women to do more Flappers – rebellious women who wore short skirts Birth Control – Margaret Singer Makeup, cigarettes
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The outpouring of creativity among African American writers, artists and musicians who gathered in Harlem in the 1920’s
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I am the darker brother. They send me to eat in the kitchen When company comes, But I laugh, And eat well, And grow strong.
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Tomorrow, I'll be at the table When company comes. Nobody'll dare Say to me, "Eat in the kitchen," Then. They'll see how beautiful I am And be ashamed— I, too, am America. - Langston Hughes
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Grew from African rhythms, European Harmonies African American folk music Improvisation Born in New Orleans Spread to Chicago, New York, St. Louis as musicians traveled north Duke Ellington
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Jazz clubs in Harlem (Cotton Club) had mostly white patrons but black entertainers Radio Stations catch on Louis Armstrong, Duke Ellington Led to new dance called the Charleston Traditionalists felt that jazz was leading to immoral behavior
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18 th Amendment Prohibited the sale and/or use of alcohol
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The use of alcohol declined under the 18 th Fewer workers especially poor and working class ethnic groups spent their wages at saloons
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The gov’t did not provide enough funding for men or supplies People sold alcohol illegally in speakeasies People brewed their own “bath tub” gin People bought bootlegged alcohol smuggled in from Canada
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Sale of alcohol was a multibillion dollar business for gangsters like Al Capone Al Capone bribed judges, politicians and police and was blamed for hundreds of murders
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