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Published byDwayne Crawford Modified over 9 years ago
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Part of the Capital Growth Project 2012 new community food-growing spaces Increase land for food growing More people growing food One stop shop for food growers Influence policy and decisions
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Growing Enterprise
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Pop up Pickle & Growing Enterprise training
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Matchmaking growers with buyers
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Team Day – November 2011 Urban Food Fortnight
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Why Urban Food Fortnight Gives urban growers confidence to begin trading. Connects small urban producers to new buyers. Encouragers Londoners to discover produce from the Capital. Income generation Celebration & fun – no finger wagging!
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Dinner in Our Back Garden Partnership St. Mungo’s Putting Down Routes, The Table Café and Team London Bridge
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The Tate Modern urban honey menu
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Hen’s Corner Pick & Pickle – UFF 2013
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Farmival UFF 2013 – Partner with existing events
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Mama V’s UFF chilli jam – connect producers with urban growers
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Support: Mapping website to list your event
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Enterprise Match fund Match fund allows grower to set a target of how much produce they think they can sell during Urban Food Fortnight. If grower achieves target, Capital Growth will match earnings up to £150. http://www.capitalgrowth.org/our_support/matc h_fund/
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Get Connected – Preparing for Urban Food Fortnight Hear from Grub club pop up event coordinator. Growers & producers that took part last year. Network.
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Promotional material, including posters, postcards, and stickers #urbanfoodfortnight
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Outcomes … Over 100 events last year. Over 40 growing spaces took part. 15 food producers participated. 1231 tweets were tagged #urbanfoodfortnight Growing Kultur is a 6 x 1 metre patch in “Being involved in Urban Food Fortnight helped focus our growing efforts and think creatively about how we might make best use of what was a small growing space yet still achieve some of our objectives.” says Alexandra Charlemagne, Growing Kultur’s founder.
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Challenges… Unsustainable businesses trying to sign up. Excluding some great trading relationships because they are not in London. Getting groups to commit and giving them confidence. Promotion of events – some were less popular than others.
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Replication Can be replicated at any scale. Support offered can be tailored to match resources available. Could be done at a different time of year though September is ideal. Could link across many cities.
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Capital Growth developed Urban Food Fortnight to work towards making food growing spaces in London more sustainable and resilient in the current economic climate
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