1. Review notes and study Unit 2 vocabulary flashcards. Objective
February 24, 2015
persuasive technniques in commercials
Homework:
Review notes and study Unit 2 vocabulary flashcards.
Objective
I can identify and evaluate persuasive techniques and propaganda used in commercials and advertisements.
Warm Up:
Take out 5 blank index cards. Turn to pg. 24 in your vocabulary book, and make flashcards for words # constrain, contemporary,depict, disinterested, encompass

2. Think about a commercial that you have seen recently that you felt was very persuasive - maybe you even went out and purchased the product or at least are interested in purchasing it in the future. What made the commercial so convincing?

3. elements of commercials

4. elements of commercials
images, words and slogans

5. elements of commercials
images, words and slogans
sounds

6. elements of commercials
propoganda
images, words and slogans
sounds

7. elements of commercials
propoganda
images, words and slogans
a simple, carefully worded phrase intended to give a positive impression of the product.
sounds

8. elements of commercials
propoganda
images, words and slogans
a simple, carefully worded phrase intended to give a positive impression of the product.
sounds
dialogue

9. elements of commercials
propoganda
images, words and slogans
a simple, carefully worded phrase intended to give a positive impression of the product.
sounds
dialogue
narration

10. elements of commercials
propoganda
images, words and slogans
a simple, carefully worded phrase intended to give a positive impression of the product.
sounds
music
dialogue
narration

11. elements of commercials
propoganda
images, words and slogans
the attempt to convince an audience to accept ideas without considering other viewpoints
a simple, carefully worded phrase intended to give a positive impression of the product.
sounds
narration
music
dialogue

12. slogans
a simple, carefully worded phrase intended to give a positive impression of the product.

13. Eat fresh
Subway

14. I'm lovin' it
McDonald's

15. Good to the last drop
Maxwell House

16. Have it your way
Burger King

17. What's in your wallet
Capital One

18. The family company
Johnson &
Johnson

19. Because I'm worth it
L'oreal

20. Improving home improvement
Lowes

21. Expect More. Pay Less.
Target

22. The ultimate driving machine.
BMW

23. The world's online marketplace.
ebay

24. Magically delicious.
Lucky Charms

25. The un-cola.
7 up

26. Think outside the bun.
Taco Bell

27. Always low prices. Always.
Walmart

28. Shark Tank Luminaid
Now you try! Come up with a clever catchphrase slogan for the following products:

29. knife set

30. baby shower cap

31. tree book shelves

32. corner cat scratcher

33. propaganda
any form of communication that is so distorted that it conveys false or misleading information to advance a specific belief or cause.
Propaganda attempts to convince an audience without considering other viewpoints

34. Propaganda techniques in advertising

35. bandwagon appeal
takes advantage of people's desire to be part of a group or be popular.
Everyone else is doing it. Why aren't you?
LeBron James and Chromebook

36. stereotype
presents a narrow, fixed idea about all the members of a certain group.
No politician can be trusted.
I am Man - Burger King

37. https://wallacenicoler. files. wordpress. com/2014/10/dr-pepper-101

38. name-calling
the use of loaded words to create negative feelings about a person, group or thing.
Only a tree-hugger would try to protect that park from developers.

39. http://graphics8. nytimes

40. snob appeal
sends a message that something is valuable because only "special" people appreciate it.
Our jeans are designed for people who insist on quality.

42. http://www. marcresearch

43. endorsement
a recommendation made by someone who is well-known, but not necessarily an authority.
Celebrities use their fame to persuade you to believe in a cause, candidate or product.

45. Nike billboard

46. Nike billboard BANDWAGON APPEAL
The Nike swoosh symbol is filled with all the different kinds of Nike shoes, showing consumers the variety of products made by their company and insinuating that there is a Nike shoe out there for everyone. By saying "come together," Nike is
trying to get the customer to feel like they can belong in a group with all the other people that already have Nike shoes, like it's one big happy Nike-wearing family. The "right now" pressures consumers into feeling like they need to purchase Nike shoes as soon as possible so that they don't missed out.

47. Nike magazine ad

48. Nike magazine ad SNOB APPEAL
The wording "My better is better than your better" appeals to people's desire to have / be the best. Consumers may read that and feel like they need to get some Nike shoes in order to be better than people who wear other shoes. Nike wants people who wear other shoes to feel inferior because they are not wearing the Nike brand of shoes. They know people want the best, and by purchasing Nikes they are on their way to being the best.

49. Nike commercial https://www.youtube.com/watch?v=FpKduqYmALw
ENDORSEMENT
The commercial has celebrity football player Tom Brady. The commercial is trying to say that Nike encourages everyday people to be better, to challenge themselves, to do more than they ever thought they could. In the end, they could be so good that they surpass the skills of top athletes.