1. Joy Robins / @joyarobins / joy@qz.com SVP, Global Revenue & Strategy Quartz (qz.com) Native Advertising for the C-Suite Executive

2. 2 1. The promise of native advertising 2. Knowing your audience: The Quartz Global Executives Study 3. Where do we go from here? OUTLINE

3. 3 1. The promise of native advertising 2. Knowing your audience: The Quartz Global Executives Study 3. Where do we go from here? OUTLINE

4. 4 Industry insights Target audience

5. 5 Relevant Industry insights Target audience

6. 6 High- quality Relevant Industry insights Target audience

7. 7 High- quality Relevant Industry insights Target audience In the right place

8. 8 High- quality Relevant In the right place Industry insights Engaged audience Engaged audience

9. 9 1. The promise of native advertising 2. Knowing your audience: The Quartz Global Executives Study 3. Where do we go from here? OUTLINE

10. 10

11. 11 “There’s too much noise out there. I’d use Twitter much more as a source of information if I could get exactly what I need.” Stuart Dean, CEO, GE ASEAN

12. The Quartz Global Executives Study documents the changing content consumption and sharing behaviors of the world’s business leaders. 12

13. 13 http://insights.qz.com/GES

14. 14 44% of executives do most of their news consumption first thing in the morning.

15. 15 44% of executives do most of their news consumption first thing in the morning. 30% check news throughout the day.

16. 16 61% primarily use a mobile device to consume news.

17. 17 The inbox is the new homepage. 60% of executives read an email newsletter as their go-to source of news.

18. 18 Quality content gets shared. 91% of executives are likely to share work-related content with others, if they find it valuable.

19. 19 86% of executives are genuinely interested in content from brands...

20. 20...particularly if that content is a reflection of the brand’s expertise. 68% industry analysis 58% new products and innovations 43% leadership insights 25% company growth stories 23% social issues Branded content topics of greatest interest to executives:

21. 21 Native ads are twice as likely to be remembered as banner ads, and almost 5X more likely to be remembered than full- screen interstitials.

22. 22 1. The promise of native advertising 2. Knowing your audience: The Quartz Global Executives Study 3. Where do we go from here? OUTLINE

23. 23 1. Produce quality 2. Be relevant 3. Respect habits 4. Iterate 5. Optimize for mobile 6. Optimize for social 7. Be transparent Our guiding principles

24. 24 1. Produce quality 2. Be relevant 3. Respect habits 4. Iterate 5. Optimize for mobile 6. Optimize for social 7. Be transparent Our guiding principles

25. 25 Produce quality “Hate (hate) to say this but this advertorial on @qzbulletin is better than a lot of stories on some tech sites” Ben Rooney Former Tech Editor WSJ Europe

26. 26 Produce quality

27. 27 1. Produce quality 2. Be relevant 3. Respect habits 4. Iterate 5. Optimize for mobile 6. Optimize for social 7. Be transparent Our guiding principles

28. 28 Be relevant

29. 29 1. Produce quality 2. Be relevant 3. Respect habits 4. Iterate 5. Optimize for mobile 6. Optimize for social 7. Be transparent Our guiding principles

30. “Blackrock’s branded content play at Quartz is brilliant and perfectly executed.” Justin Breitfelder Investment Strategy Respect habits

31. 31 1. Produce quality 2. Be relevant 3. Respect habits 4. Iterate 5. Optimize for mobile 6. Optimize for social 7. Be transparent Our guiding principles

32. 32 Iterate

33. 33 Iterate Vala Ashar CMO, Enterasys – Siemens Enterprise Jeff Nelder CMO, GOOD Managing Partner Turnleaf Marketing Consulting shared by:

34. 34 1. Produce quality 2. Be relevant 3. Respect habits 4. Iterate 5. Optimize for mobile 6. Optimize for social 7. Take ownership Our guiding principles

35. Optimize for mobile

36. 36 1. Produce quality 2. Be relevant 3. Respect habits 4. Iterate 5. Optimize for mobile 6. Optimize for social 7. Take ownership Our guiding principles

37. 37 Optimize for social

38. 38 Optimize for social Persistent share tool

39. 39 Optimize for social

40. 40 Optimize for social “First time I’ve seen a WhatsApp share button on a website.” Vince Buyssens @fadawah

41. 41 1. Produce quality 2. Be relevant 3. Respect habits 4. Iterate 5. Optimize for mobile 6. Optimize for social 7. Be transparent Our guiding principles

42. Be transparent

43. Sponsor’s logo Be transparent

44. Label colors that are distinct from editorial… Be transparent

45. …including on individual story elements Be transparent

46. Disclaimer at end Be transparent

47. 47 1. Produce quality 2. Be relevant 3. Respect habits 4. Iterate 5. Optimize for mobile 6. Optimize for social 7. Be transparent Our guiding principles

48. 48 Quartz revenue and advertiser growth, 2012-now: 87% advertiser renewal rate Advertisers Revenue Internal numbers

49. Thank you! Joy Robins / @joyarobins / joy@qz.com SVP, Global Revenue & Strategy Quartz (qz.com)