1. March/April 2015 AMPS 2014B JANUARY 2014 – DECEMBER 2014

2. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 2 Survey Details ● Fieldwork: January-December 2014 ● Sample: 25,584 adults (15+) ● Population estimates unchanged:  37,665,000 adults  15,236,000 households

3. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 3 AMPS Jun 14AMPS Dec 14 LSM 1 1.8 1.6 LSM 2 3.6 3.3 LSM 3 5.7 5.2 LSM 411.912.3 LSM 516.315.9 LSM 623.323.6 LSM 712.513.0 LSM 8 8.6 8.8 LSM 9 9.710.0 LSM 10 6.5 6.2 LSMs Stabilised – some Positive Movements 25.0 22.4 52.5 23.0 52.1 24.8

4. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 4 Groups AMPS Jun 14 AMPS Dec 14 Up to R 7992.61.8 R 800 - R 1 3998.36.7 R 1 400 - R 2 4999.68.1 R 2 500 - R 4 99921.522.9 R 5 000 - R 7 99917.517.6 R 8 000 - R10 99911.212.0 R 11 000 - R19 99913.614.3 R 20 000+15.716.6 Average Household Income increases from R9,997 to R10,525 per month 42.039.5 58.060.5

5. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 5 Positive Trends for Functional Literacy %

6. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 6 No Changes to Work Status %

7. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 7 Key events during fieldwork period News ● 2014 Elections ● The Oscar Pistorius trial and sentencing ● Jacob Zuma’s controversial Nkandla homestead upgrade ● Strikes: Metal engineering and Postal Service ● Boko Haram kidnapping of girls in Nigeria ● Ebola outbreak in West Africa Sport ● 2014 FIFA World Cup Brazil

8. NEWSPAPERS

9. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 9 Newspapers AIR - Any 11 334 17 285 10 773 ’000 % S Urban/Rur MP, LP Reef KZNL Urban Reef

10. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 10 5343 489 340 87 ’000 National/Multi-Province Newspapers AIR % 79

11. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 11 1 738 1 242 ’000 % National/Multi-Province Newspapers AIR 3 316 FS 130

12. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 12 73391’000 Gauteng & Surrounds Newspapers AIR 219598 % Reef 15-24

13. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 13 2 4035 2561 655’000 Gauteng & Surrounds Newspapers AIR 1 469 % Rural LP Reef

14. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 14 Gauteng & Surrounds Newspapers AIR 41621 141 55 ’000 % ( Sat )

15. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 15 289337 185 107 ’000 KwaZulu-Natal Newspapers AIR %

16. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 16 24457 84 ’000 KwaZulu-Natal Newspapers AIR %

17. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 17 ’000 KwaZulu-Natal Newspapers AIR % 1 180732 438 730 814

18. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 18 421196 104 ’000516 235 Western Cape Newspapers AIR % ColouredsCT Males

19. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 19 5021 035 472 299 ’000 Western Cape Newspapers AIR % Females Whites Males Coloureds

20. MAGAZINES

21. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 21 AIR Magazines AIR 17 729 17 657’000 17 526 GP Reef Dec 13 Jun 14 Dec 14

22. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 22 % Top 10 Magazine Categories (AIR) 853 000 1 031 000 1 309 000 1 599 000 2 333 000 2 933 000 5 453 000 6 744 000 7 528 000 8 807 000 1

23. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 23 ’000 % Family Interest Magazines AIR 3 267 2 142 3 090 1 928 S Urban/Rur LP WC Coloureds

24. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 24 6 164663 390 1 306 ’000 Entertainment/Celebrity Magazines AIR % GP Dbn

25. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 25 2 265 670783 1 968 ’000 Women’s General Magazines AIR % FS

26. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 26 742511 619660 ’000 Women’s General Magazines AIR % 505

27. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 27 4 014 1 734 ’000 303 Sport and Hobby Magazines AIR %

28. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 28 906562893’000 Motoring Magazines AIR % 755

29. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 29 659499497’000425 Home Magazines AIR %

30. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 30 1 017159 167238 ’000 Men’s General Magazines AIR % 144

31. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 31 490311 340 ’000237 Travel Magazines AIR %

32. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 32 396 286432’000 Parenting Magazines AIR %

33. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 33 212188 ’000 Business and News Magazines AIR % 171119 - - 187

34. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 34 Jun 14Dec 14 Newspapers1.99 Magazines2.902.80 Total Newspapers/Magazines3.683.57 Average Number of Titles per Reader

35. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 35 Store Magazines AIR % 7 2747 280’000 7 159 (Own/Household copy)

36. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 36 4 2491 440 1 405 ’0001 092 Store Magazines % (Own/Household copy) 374 - -

37. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 37 % Media Access Platform – Newspapers / Magazines Any Readership 64.5 % * Streamlined cellphone & digital measures *

38. TELEVISION

39. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 39 % TV Channels Viewed Past 7 Days Note : Data includes terrestrial and satellite viewing Rural Blacks 34 76529 53727 564 21 30825 853 ‘000

40. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 40 % Pay TV Channels Viewed Past 7 days * Note : Data includes terrestrial and satellite viewing # Previously TopTV # 14 197250 2 551 ‘000

41. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 41 Community TV Channels Viewed Past 7 Days % Note: Data includes terrestrial and satellite viewing 4 011 2763 089 509708 ‘000 548

42. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 42 % Media Access Platform – Television Any TV 92.4 % * Streamlined cellphone & digital measures * Online 0.7% Cellphone 0.7%

43. RADIO

44. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 44 % Radio Listenership in Past 7 Days

45. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 45 PBS/National Commercial 7 Day Listening % 2 600 3 9411 512387 6 4613 5251 2251 856 ‘000

46. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 46 % PBS/National Commercial 7 Day Listening 9962 087686 3 524 1597 5374 826998 ‘000

47. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 47 Commercial 7 Day Listening Gauteng Stations % 9571 584 199 2 1512 0131111 691 ‘000

48. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 48 Commercial 7 Day Listening Kwazulu-Natal Stations % 1 805336 2 007 ‘000 -

49. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 49 Commercial 7 Day Listening Western Cape Stations % 159 8991 227 63941 ‘000

50. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 50 % Media Access Platform – Radio Any Radio 93.1 % S Urban/Rur

51. OUT OF HOME

52. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 52 Out of Home in Past 7 Days

53. CINEMA

54. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 54 % Cinema Trends TOTALLSM® 9-10 DStv Box Office 425 000 6.9 % 1 2346 518 2 618 ‘000

55. CELLPHONE & DIGITAL

56. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 56 New streamlined cellphone and digital measures

57. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 57 % Cellphone Access 33 493 ‘000

58. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 58 Smartphone Usage TOTALLSM® % 18 004 ‘000

59. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 59 Significant Growth for Top Cellphone Activities

60. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 60 Networks & the Top 3 Cellphone Makes 48.2%17.8%12.6% NokiaSamsungBlackberry 40.0% 37.1% 11.1% 0.5% 0.1%

61. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 61 TOTAL % 7 DAYS Internet Usage 11 06715 692 14 556 ’000

62. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 62 Significant Growth for Top Ten Internet Activities

63. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 63 FACEBOOK DOMINATES IN SOCIAL NETWORKING Total95% Social Networking13,002,00012,407,000 Facebook12,205,00011,732,000 Twitter3,969,0003,758,000

64. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 64 WHO USES FACEBOOK AND TWITTER? % Male49.153.0 Female50.947.0 15 – 3474.275.6 35+25.824.4

65. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 65 What about Print? Total % Newspaper Readers % Magazine Readers % Facebook32.440.744.7 Twitter10.515.315.9

66. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 66 Almost one in three adults actively engages with a medium because of a comment on...

67. MOVING AWAY FROM MEDIA...

68. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 68 Access to Financial Accounts Growth for Supermarkets and Mobile branches

69. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 69 RETAIL CARDS Food & Grocery Shoppers Pick ‘n Pay30.6% Woolworths42.7% Toiletry Shoppers Clicks47.9% Dischem48.9% 18.0% have a retail store loyalty card

70. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 70 SHORT TERM INSURANCE Top 3 Short Term Insurance Companies Outsurance17.6% Santam10.0% Auto&General8.9% Change Have short term insurance4.4%1,657,000+ 61,000 + Home Security2.2%844,000+ 66,000 + Armed Response1.8%660,000+ 52,000

71. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 71 MEDICAL AID SCHEMES Top 3 Schemes Discovery29.1 % GEMS19.0 % Bonitas10.9 % 14.2% have medical aid

72. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 72 BURIAL SOCIETY Provinces with highest penetration:% Limpopo47.0 North-West38.9 Western Cape33.6 30.6% belong to a burial society Nearly one-third attend a burial society meeting monthly 24.4% also have Funeral insurance

73. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 73 Vehicle Recovery Systems Vehicle Recovery System Top 3 company share: 36.7% 31.3% 19.2% 21.9% Personally own a motor vehicle 17.2% Vehicle Recovery System in Vehicles Bought New 61.4%

74. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 74 22.8% Have Computer Access at Home – 3,476,000 households Home Desktop Home Laptop 11.0% 16.6% … Growth for Tablets, from 5.0% to 5.5%

75. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 75 Readiness for Load Shedding Households:‘000% With electricity -Mains -Generator for daily use -Back-up Generator -Solar 14, 312 14,231 46 25 97 93.9 93.4 0.3 0.2 0.6 49.9% committed to saving electricity and water

76. SUMMARY

77. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 77 Media Newspaper Readership comparable for both dailies and weeklies: - Significant gains for 2 Western Cape titles Magazine Readership stable: - Consistent results for individual titles Television Viewership healthy – growth for DStv and e.tv Radio retains its Listener levels, across both Commercial/PBS and Community stations

78. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 78 General Trends LSM groups show positive movements Household income grows ahead of CPI Educational levels and work status are very stable Cellphone access further increases - Listenership to radio via cellphone trends upwards Internet usage continues to grow - Online media access remains low

79. THANK YOU

80. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 80 215194 156 101 ’000 Eastern Cape Newspapers AIR %

81. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 81 32 123 ’000 Free State/Northern Cape Newspapers AIR %

82. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 82 Women’s General Magazines AIR % 273 337299 ’000 Coloureds

83. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 83 Women’s General Magazines AIR % 233200208’000171 Coloureds

84. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 84 148221 237 ’000 Home Magazines AIR % 147

85. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 85 516184 185 ’000 Motoring Magazines AIR %

86. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 86 352271 310 ’000177 Store Magazines % Females (Own/Household copy)

87. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 87 Family Interest Magazines AIR 68 Dec 13 0.2 Jun 14 98 Dec 13 0.3 0.4 Jun 14 0.3 Dec 14 0.2 Dec 14

88. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 88 Men’s General Magazines - AIR 0.2 0.1 Dec 13 0.2 0.1 Dec 14 Jun 14 0.2 0.1 61 75 31

89. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 89 Women’s General Magazines - AIR 0.4160 0.3120 Dec 14 0.263 0.4133 0.4 Dec 13 0.2 0.4 Jun 14 0.1 0.3

90. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 90 Business and News Magazines - AIR Dec 14 0.3106 0.141 0.130 Dec 13 0.3 0.1 Jun 14 0.3 0.1

91. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 91 Entertainment/Celebrity Magazines - AIR Dec 14 0.270 0.132 0.0 2 0.3104 Dec 13 0.2 0.1 0.0 0.2 Jun 14 0.2 0.1 0.0 0.2

92. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 92 Dec 13 184 0.5 90 Dec 13 0.4 0.5 Jun 14 0.3 Jun 14 Farming Magazines AIR 0.5 Dec 14 0.2 Dec 14

93. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 93 Health and Wellbeing Magazines AIR 14842 Dec 13 0.4 Dec 13 0.2 0.4 Jun 14 0.1 Jun 14 0.4 Dec 14 0.1 Dec 14

94. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 94 Home Magazines - AIR Dec 14 0.4 142 0.4 140 Dec 13 0.5 0.4 Jun 14 0.5 0.3 0.2 910.4 0.3

95. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 95 Home Magazines - AIR 0.268 0.154 Dec 14 0.265 0.2 0.1 Dec 13 0.1 0.2 0.1 Jun 14 0.1 0.3 121 0.3

96. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 96 Dec 13 123 0.3 118 Dec 13 0.2 0.3 Jun 14 0.3 Jun 14 Motoring Magazines AIR 0.3 Dec 14 0.3 Dec 14

97. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 97 Parenting Magazines AIR Dec 13 63 0.2 Jun 14 0.2 Dec 14 78 Dec 13 0.3 Jun 14 0.2 Dec 14 Dec 13 28 - 0.1 Jun 14 0.1 Dec 14

98. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 98 Sport and Hobby Magazines - AIR Dec 14 0.278 0.395 0.3128 0.2 75 Dec 13 0.2 0.3 0.4 0.2 Jun 14 0.2 0.3 0.2 67 0.1

99. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 99 Sport and Hobby Magazines - AIR Dec 14 Dec 13 Jun 14 0.1 56 0.1 0.2600.2 0.1510.2 0.1 23 - 0.1 0.0 15 - -

100. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 100 Travel Magazines - AIR Dec 14 Dec 13 Jun 14 0.3950.2 0.31020.2 74 0.2

101. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 101 Youth Magazines AIR Dec 13 517 1.3 Jun 14 1.4 Dec 14

102. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 102 AMPS Jun 14 AMPS Dec 14 % Access to Services Improves Electricity92.993.9 Water in house / on plot82.783.5 Geyser – hot water 41.642.2 Flush toilet 67.667.9 Home telephone 9.78.3 (Households)

103. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 103 AMPS Jun 14 AMPS Dec 14 % Electricity 92.993.9 Corresponding Increase in Durables Electric stove 65.4 66.2 Electric hotplate 30.8 31.2 Microwave oven 62.6 63.6 Refrigerator 83.6 84.4 Deep Freezer 20.7 20.9 Washing machine 43.0 44.6 Tumble dryer 8.0 8.1 (Households)

104. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 104 AMPS Jun 14 AMPS Dec 14 % TV 88.388.9 DVD Player/Blu Ray Player 59.057.8 Pay TV (DStv/M-Net/StarSat) 34.036.1 Home Theatre System 23.526.0 VCR 4.53.7 Viewing Equipment (Households)

105. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 105 Out of Home Screen