1. Steel City FC Penelope Smith, Sarah Jugovic, Sarah Ellis, Juliet Casinelli, Olivia Beals

2. Who is Steel City FC? ●The first women’s premier soccer league in Pittsburgh ●First season begins this May 2015 ●Founded by Stephanie Harrison ●Looking to bring a new competitive level to Pittsburgh while engaging the community

3. Mission Statement “To enable women soccer players of Pittsburgh to compete at a national level and establish a platform for local female athletes to engage with the community and inspire youth through outreach programs.”-Steel City FC

4. Research: Primary

6. The Siutation No one knows about Steel City FC -35% of cohort knew who they were What the fans want -Exciting game - Dedication - Pittsburgh pride - Accessibility - Community

7. Research: Secondary ●Congruence with sponsors o Chatham University ●Event success and tourism o Pittsburgh sports ●Marketing to women o Word of mouth o Branding the team

8. FIRST GOAL Increase in donations to Steel City

9. INCREASE DONATIONS ●Objective: To inspire soccer enthusiast to contribute at least $1,000 to Steel City FC at the fundraiser ●Strategy: Host a spaghetti dinner ●Tactics: lots and lots and lots

10. SECOND GOAL Create Awareness for Steel City FC

11. ●Objective: See a 20% increase in Facebook “likes” ●Strategy: Invite people to like the page ●Tactics: lots and lots CREATE AWARENESS

12. Evaluation Successes: money raised and percent of likes Challenges: attendance, difficult venue, not enough time to campaign, survey design

13. In The Future ●Volunteer ●Press Coverage ●Larger Scale Fundraiser