1. STRATEGIC MANAGEMENT Alex Miller THIRD EDITION
© The McGraw-Hill Companies, Inc., 1998

2. Chapter Three External Analysis Slide 3-1 Irwin/McGraw-Hill
© The McGraw-Hill Companies, Inc., 1998

3. Examples of Dimensions in General Environment Assessment
DEMOGRAPHIC
SOCIOCULTURAL
POLITICAL/LEGAL
MACROECONOMIC
TECHNOLOGICAL
GLOBAL
Slide 3-2
Exh. 3.1
Irwin/McGraw-Hill
© The McGraw-Hill Companies, Inc., 1998

4. The Five Forces Model of Competition
Threat of New Entrants
Rivalry
Among
Existing
Firms
Bargaining
Power
of Suppliers
Bargaining
Power
of Buyers
Threat of Substitute Products
Slide 3-3
Exh. 3.3
Irwin/McGraw-Hill
© The McGraw-Hill Companies, Inc., 1998

5. Continuum of Types of Competition
PURE
MONOPOLY
AVOIDED
COMPETITION
HYPER-
COMPETITION
PERFECT
COMPETITION
Slide 3-4
Exh. 3.5
Irwin/McGraw-Hill
© The McGraw-Hill Companies, Inc., 1998

6. Summary of Factors Affecting the Approach Taken to Rivalry
Tendency Toward
Avoided Competition
The Industry’s Structure
The Possibility for Implicit
Collusion
The Sustainability of
Competitive Advantage
The Stability of the
Environment
The Strategies Pursued
The Emphasis
Observed in
Any Particular
Market
Tendency Toward
Hypercompetition
Slide 3-5
Exh. 3.7
Irwin/McGraw-Hill
© The McGraw-Hill Companies, Inc., 1998