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Strategic Planning From A to Z ! Larry Potterfield Founder and CEO
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Strategic Planning Process
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Recap Strategic Planning A-Z 1.Set the Direction (A-J) 2.Deploy the Strategic Objectives (K – P) 3.Create the Strategic Plan (Q-W) 4.Deploy the Strategic Plan (X) 5.Execute the Strategic Plan (Y) 6.Control the Results of Action Plans (Z)
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Set the Direction
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Set the Direction – H, I Conduct SWOT & Results Review
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Set the Direction – J – Create Strategic Objectives 2014 Strategic Objectives2014 Actual #1 Improve Customer Satisfaction to 95%93.0% #2 Maintain Employee Satisfaction at 86%88.0% #3 Maintain Vendor Satisfaction at 92%92.0% #4 Improve Shareholder Satisfaction to 100%95.4%
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Deploy the Strategic Objectives – K Innovation Sources include: Employees, Customers Vendors, Shareholders Strategic Planning Meetings *Ideas also used in process management process to improve processes To all employees Employees submit ideas for Action Plans. Employees help identify blind spots. CEO and SLT
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Deploy the Strategic Objectives – L Ideas Categorized Customer Employee Vendor Shareholder Cross Dock Nitro Express 2.0 Employee Center Program Operation Grand Slam MidwayUSA Loyalty Credit Card Process Mgt Process Redesign
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Create Strategic Plan – R, S, T – Analyze, Select and Prioritize Action Plans
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Create Strategic Plan – U- Integrate Strategic Plan with Workforce Planning Ensure the resources needed to execute the strategic plan are integrated into workforce plans.
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3 Create Strategic Plan
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4 Deploy the Strategic Plan – U To the entire organization to facilitate engagement and acceptance of the plan. Company Strategies Strategic Objectives Organizational Goals Company Action Plans Departmental Action Plans
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5 Execute the Strategic Plan - V Implement the Action Plans on the current year’s strategic plan. This is the hardest part & greatest opportunity SLT
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6 Control the Results of APs Action Plan NameDesired ResultsActual Results Improve Website Search and Browse Improve percentage of web sales from search by 5%* Reduce Percentage of Searches without Results by 2%* *fictitious data Increased by 6% Reduced by 1%
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Recap Strategic Planning A-Z 1.Set the Direction (A-J) 2.Deploy the Strategic Objectives (K – P) 3.Create the Strategic Plan (Q-W) 4.Deploy the Strategic Plan (X) 5.Execute the Strategic Plan (Y) 6.Control the Results of Action Plans (Z)
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Larry Potterfield Founder and CEO
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