1. Strategic Planning From A to Z ! Larry Potterfield Founder and CEO

2. Strategic Planning Process

3. Recap Strategic Planning A-Z 1.Set the Direction (A-J) 2.Deploy the Strategic Objectives (K – P) 3.Create the Strategic Plan (Q-W) 4.Deploy the Strategic Plan (X) 5.Execute the Strategic Plan (Y) 6.Control the Results of Action Plans (Z)

4. Set the Direction

5. Set the Direction – H, I Conduct SWOT & Results Review

6. Set the Direction – J – Create Strategic Objectives 2014 Strategic Objectives2014 Actual #1 Improve Customer Satisfaction to 95%93.0% #2 Maintain Employee Satisfaction at 86%88.0% #3 Maintain Vendor Satisfaction at 92%92.0% #4 Improve Shareholder Satisfaction to 100%95.4%

7. Deploy the Strategic Objectives – K Innovation Sources include: Employees, Customers Vendors, Shareholders Strategic Planning Meetings *Ideas also used in process management process to improve processes To all employees Employees submit ideas for Action Plans. Employees help identify blind spots. CEO and SLT

8. Deploy the Strategic Objectives – L Ideas Categorized Customer Employee Vendor Shareholder Cross Dock Nitro Express 2.0 Employee Center Program Operation Grand Slam MidwayUSA Loyalty Credit Card Process Mgt Process Redesign

9. Create Strategic Plan – R, S, T – Analyze, Select and Prioritize Action Plans

10. Create Strategic Plan – U- Integrate Strategic Plan with Workforce Planning Ensure the resources needed to execute the strategic plan are integrated into workforce plans.

11. 3 Create Strategic Plan

12. 4 Deploy the Strategic Plan – U To the entire organization to facilitate engagement and acceptance of the plan. Company Strategies Strategic Objectives Organizational Goals Company Action Plans Departmental Action Plans

13. 5 Execute the Strategic Plan - V Implement the Action Plans on the current year’s strategic plan. This is the hardest part & greatest opportunity SLT

14. 6 Control the Results of APs Action Plan NameDesired ResultsActual Results Improve Website Search and Browse Improve percentage of web sales from search by 5%* Reduce Percentage of Searches without Results by 2%* *fictitious data Increased by 6% Reduced by 1%

15. Recap Strategic Planning A-Z 1.Set the Direction (A-J) 2.Deploy the Strategic Objectives (K – P) 3.Create the Strategic Plan (Q-W) 4.Deploy the Strategic Plan (X) 5.Execute the Strategic Plan (Y) 6.Control the Results of Action Plans (Z)

16. Larry Potterfield Founder and CEO