1. 15100000187 Öyküm Uysal 15100000189 Fidan Çakır 15100000122 Naile Sevimler 1500000153 Suzan Çelik NEUROMARKETING

2.  Neuromarketing is a new form of market research, that uses neuroscience tools to measure the emational impact of communication across all media,and translate the findings into actionable marketing recommendations. 2 Suzan Çelik

3.  An American neurologist Read Montesque investigated that why people prefer pepsi instead of coco-cola.This experiment is the start of the neuromarketing 3 Suzan Çelik

4.  FMRI is technology that can create a picture and measure of where part of brain activity by increasing blood flow by marketing stimuli. Fidan Çakır 4

5.  Electroencephalogram (EEG) is a measure and records the brain’s electrical activity at the surface of the scalp when brain undergoes any stimulus.  EEG is movable, cheaper and easier application as for that fMRI. Fidan Çakır 5

6.  Eye tracking method is following the eye movements of consumers espically point that look more on the watched images.  Usually use this method is designed of web site and printed media. Fidan Çakır 6

7. Suzan Çelik 7

8. 8

9. Fidan Çakır 9

10.  This method conductivity of the surface of the skin, measure microscopic changes in the levels of perspiration according to emotions such as worry,happiness and fear. Fidan Çakır 10

11.  CAMPBELL’S SOUP and FRITO-LAY use neuro marketing for packaging Bright colour OR Matt colour 11 Öyküm Uysal

12.  CRAYOLA Price,Quality,Shape OR Crayola Smell  MICHELIN 1996 12 Öyküm Uysal

13.  More confidental than surveys  Measuring more quality results. Confidence measuring. Pricing. Retailing. Advertising. Sale meetings Naile Sevimler 13

14.  It can be use for persuasion and deception  Neuroscience is too young to understand consumer behaviors  Neuroscience has some uncertainty and limited meanings Naile Sevimler 14

15.  Consumers will have more powerful immune system  Traditional researching methods are always be useful  Neuroscientists will operate with more brands  Neuromarketing will be the most profitable operations  Neuromarketers will be helpers for decision makers Naile Sevimler 15

16. Suzan - Öyküm – Fidan - Naile 16