1. DIGITAL STORE AUDIT Provided by Smollan Pakistan Field Services using
Planorama Image recognition technology

2. The future for Smollan technology and intelligence

3. Unilever Pakistan current audit process
Visual / manual store audits
Significant time required for collecting the information and then reporting on the outcomes
Subjective interpretation of information by the auditor
Inconsistent execution by audit team
Only 23% of Unilever Pakistan’s store universe covered by auditors
Manual audit results are not always accurate or reliable:
Human errors during collection of information and reporting on the results
Reluctance by field team to self-report discrepancies from targets
Information overload in a difficult environment

4. Saving Time, reducing costs and increasing sales through image recognition technology
Take photos of your shelves
Upload photos to servers for analysis
Receive accurate results and statistics

5. Photo in 2 parts (up & down)
Saving Time, reducing costs and increasing sales through image recognition technology
Head on photo
Photo in 2 parts (up & down)
Slanted photo
Angled photo
Flexible ways to take in-store photos

6. Saving Time, reducing costs and increasing sales through image recognition technology
Uploading photos to servers for analysis

7. Saving Time, reducing costs and increasing sales through image recognition technology
Planorama software provides you with comprehensive statistics and reports on your stores and your products, as well as powerful executive summaries:
Share of assortment
Share of shelf
Number of SKUs
Number of facings
Missing products / out of stocks
Planogram compliance / planogram integrity
Shelf quality index
Numerical distribution

8. Digital STORE audit Strength Weakness Opportunities Threats
SPEED – results start arriving within 48 hours on average
Cost depends on store numbers and amount of photos to be analysed
ACCURACY – reported data integrity improvement of 6% to 33%
ACCESSIBILITY – photos and reports available online 24/7/365
No additional 3rd party audit team
Opportunities
Threats
EFFICIENCY - from 25% to 83% increase in time saving for field survey information collection
Product Master Library Accuracy
(package size, dimension and
image must accurate)
INCREASED PRODUCTIVITY from existing reps or fewer reps needed for current coverage
Perfect Store One Pagers must be kept up to date
Quick insights to identify, fix and grows categories and channels
Reliable reporting in term of quality data
Consistent Audit Methodology 8

9. PILOT PROJECT MANAGED BY SMOLLAN PAKISTAN field services
The Tea category was selected for the pilot to run over a 6 week period
52 locations in the Karachi area were selected across general trade market, including one modern trade outlet
Each location received at least 3 visits over the course of the pilot
1 Smollan Pakistan Merchandiser was selected to take the photos using Smollan Mobile as part of their normal in-store routine 9

10. PILOT PROJECT MANAGED BY SMOLLAN PAKISTAN field services

11. Perfect Store KPI Coverage
6P’s
KPIs
Covered?
How
Product
On shelf availability 
Digital Measurement
Pack
New Product Distribution
Price
MRP Environment
Not in Scope
---
Promotion
Promotion Compliance
Survey
Placement
Share of Shelf
Shelf Standard
Proposition
Call to Action 11

12. UNILEVER PAKISTAN cost SAVING and increased coverage
Year 1 Cost Saving
Year 2 Cost Saving
18%
25%
Current Audit Coverage
Increased Coverage
23% of Unliever Pakistan’s Universe
( outlets)
outlets
* The above results are based on the following:
General Trade
Modern Trade
10 categories
7 categories
1 or 2 photos per category (max. 2)
1 or 3 photos per category (max. 3)
10 to 20 photos per visit (max. 20)
7 to 21 photos per visit (max. 21)
A total of oulets to be audited across gerneral trade and modern trade 12