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REVISED JUDGING CRITERION: OUTCOMES MEASUREMENT AND REPORTING
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REVISED JUDGING CRITERION Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?
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HOW DO WE MEASURE IMPROVED LIVELIHOODS? Outputs Direct product of project activities Measured in terms of volume or work accomplished Examples: revenue increase, tons of waste diverted, or people with access to education Outcomes Benefits or changes for target audience Influenced by the project’s outputs Examples: empowerment, changes in behavior, growth in knowledge, condition or status Reporting outcomes must involve quantifiable metrics
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NEEDS ASSESSMENT: BENCHMARKING In order to measure growth and prove empowerment, you need to know where the target audience started Identifying relevant livelihood outcome categories helps your team determine the key metrics of the project
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NEEDS ASSESSMENT: BENCHMARKING Target audiences should identify their desired livelihood outcomes during the needs assessment process Consider how obtaining these outcomes might affect additional asset categories
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A NOTE ABOUT EMPOWERMENT: Empowerment: People utilize the knowledge and skills they learned Not simply giving someone an asset or desired outcome, but empowering and teaching the target audience strategies to obtain it themselves
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DIRECT VS. INDIRECT IMPACT Direct Impact Individuals the team worked with directly Skills and knowledge learned is implemented in their lives Requires team to follow-up with target audience Indirect Impact Individuals who interact with the project but the team did not work directly with them
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DIRECT VS. INDIRECT IMPACT Example: A team works with two local coffee shop owners to improve their business model, increase sales and make it possible hire five more people Direct Impact: 2 people (the owners the team worked with directly) Indirect impact: 5 people (additional employees)
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DIRECT VS. INDIRECT IMPACT Example: A team works with one entrepreneur to develop a business that provides 500 people with an affordable delivery service in a targeted community Direct Impact: 1 person (the entrepreneur) Indirect impact: 500 people (those purchasing the service)
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ENACTUS PROJECT REPORT Captures basic project information: dates, target audience, project description, categories, partners, etc. Identifies key livelihood asset metrics for each category The Project Report is available in the Enactus Team Handbook 2014-15
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JUDGING PROCESS: INDIVIDUAL TEAM EVALUATION FORM Assess the team’s effectiveness in: Seeing Opportunity Conducting a thorough needs assessment with the target audience Taking Action Using entrepreneurial action Enabling Progress Measuring and reporting direct and indirect outcomes Empowering people Improving livelihoods in an economically socially and environmentally sustainable way Samples of the Individual Team Evaluation Form and Cumulative Evaluation Form are available in the Enactus Team Handbook 2014-15
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REVISED JUDGING CRITERION: OUTCOMES MEASUREMENT AND REPORTING
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