1. Real-World Business User Stories
Draft
B2B2X Business Scenario
<Presentation Title>
<Presenter Name>, <Title>, <Company>
Real-World Business User Stories

2. Problem Statement
What was the specific Business Problem that you were addressing?
This should be phrased as…
As a ……………,
I need to………
so that I can ……….
To do this I need to…..
(defines Success Criteria).
A separate Problem Statement may be provided for each Use Case Participant. ….

3. Value Proposition ….
Include a Diagram showing the Business Model and/or Complete Business Canvas on next slide?
Possibility to reuse TR 211 / online partnering guide approach with description of key participants & interactions

4. Business Canvas Use a Business Canvas to detail the Business Model
Key Partners
Customer Segments
Customer Relationships
Channels
Value Proposition
Key Resources
Key Activities
Revenue Streams
Cost Structure
For whom are we creating value?
Who are our most important customers?
Mass Market
Niche Market
Segmented
Diversified
Multi-sided Platform
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
Examples
Personal assistance, Dedicated Personal Assistance, Self-Service, Automated Services, Communities, Co-creation
Through which Channels do our Customer Segments want to be reached?
How are our Channels integrated?
How are we reaching them now?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
Channel phases
1. Awareness - How do we raise awareness about our company’s products and services?
2. Evaluation - How do we help customers evaluate our organization’s Value Proposition?
3. Purchase - How do we allow customers to purchase specific products and services?
4. Delivery - How do we deliver a Value Proposition to customers?
5. After sales - How do we provide post-purchase customer support?
Which one of our customer’s problems are we
What value do we deliver to the customer?
helping to solve?
What bundles of products and services are we
offering to each Customer Segment?
Which customer needs are we satisfying?
Characteristics
Newness
Performance
Customization
“Getting the Job Done”
Design
Brand/Status
Price
Cost Reduction
Risk Reduction
Accessibility
Convenience/Usability
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Categories
Production
Problem Solving
Platform/Network
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Types of Resources
Physical
Intellectual (brand patents, copyrights, data)
Human
Financial
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
Motivations for Partnerships
Optimization and economy
Reduction of risk and uncertainty
Acquisition of particular resources and activities
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Is your Business More;
Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
Value Driven (focused on value creation, premium value proposition)
Sample Characteristics
Fixed Costs (salaries, rents, utilities)
Variable costs
Economies of scale
Economies of scope
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
Types
Asset sale, Usage fee
Subscription Fees
Licensing, Brokerage fees
Advertising
Fixed Pricing
List Price
Product feature dependent
Customer segment dependent
Volume dependent
Dynamic Pricing
Negotiation (bargaining)
Yield Management
Real-time-Market
Use a Business Canvas to detail the Business Model

5. Key Participants …. Who were the key participants and their roles?
This maybe redundant if sufficient detail is provided on the Key Business Canvas

6. Partnering Model …. What partnering model was agreed?
This should use the models defined in the Partnering Guide – TR211

7. Use Case Walkthrough …
Provide a High Level visual walkthrough to the Use Case.
<Examples to be provided>

8. B2B2X Service Provider Perspective….
How did this use case differ from other projects?

9. B2B2X Partner Perspective….
How did this use case differ from other projects?

10. B2B2X Perspective
The point of view of the end user of TM Forum Frameworx, the final partner in the chain. E.g. Development Company, OTT Service Provider, etc. ….
Any Open enablement API’s or like API’s to enable the application, e.g. like carrier billing?
Or Host the application?
High level description of the most important technical details

11. TM Forum Components Used
How were key ODE components used?
e.g. DSRA, Metrics, API’s, Partnering Model, Touch Points, Etc….
Include Additional Slides as needed

12. DSRA information
Development
Channels / Marketplace / Store
Download / Utilization
Service APIs Catalog
Apps Catalog
Consumption
Service Composition/Orchestration Management
Exposure
API Broker/Platform (Functional and Management API)
Federated Identity
Management
Federated Profile Management
Analytics
Discovery
Configuration & Activation
Assurance & Traceability
Charging
Invoicing
Catalog Lifecycle Mgmt & Federation
Onboarding
Service
Deployment
Service Domain
(Public Cloud)
Service Domain
(IaaS / PaaS)
Service Domain
(Private Cloud)
Service Domain
(CaaS / NaaS)
Implementation
Any platform that intends to form part of future digital ecosystems should implement both the best practices and support some new “platform services”. See the list on the Catalyst Positioning versus DSRA slide, with more information available in:
Introductory Guide to the DSRA IG1126
DSRA Guide
CaaS: Communication as a Service; Iaas: Infrastructure as a Service;
NaaS: Network as a Service; PaaS: Platform as a Service
v1.0

13. Catalyst Positioning versus DSRA
Ask to Catalyst teams:
We welcome any feedback on the DSRA documents (see DSRA information slide)
Please indicate which Platform Services are relevant for your catalyst:
which Platform Services do you use and consume
do this by filling out the table hereinafter
Platform Service Name
In scope (Y/N)
Comment
Federated Identity Mgmt
Federated Profile Mgmt
Analytics
Discovery
Configuration & Activation
Assurance & Traceability
Charging
Invoicing
Catalog Lifecycle Mgmt & Federation
Onboarding
v1.1

14. Metrics Which existing Metrics were used?
Were any new Metrics identified?

15. Benefits of Using TM Forum Assets….
What were the benefits of using the TM Forum Framework components and standards?

16. Lessons Learned …… What did the participants learn? Positives?
Negatives?
Recommendations?