1. Stina Soewarta and Doerte Bosse
Head of Unit, Team leader EDY2015 Communication and Transparency Unit 05, DG International Cooperation and Development, European Commission
European Year
for
Development 2015

2. The principles of the EYD campaign
Help achieve the objectives, spread the messages and motto
Inform on the results of EU development cooperation
Foster critical thinking, raise awareness of EU
added value
Show the mutual interest, global approach
Tell the new narrative on development cooperation !
The EYD2015 as a corporate communication priority, 'the EU as a global player'

3. EYD Stakeholders
European Parliament • Council • Member States • European Commission • EEAS • EU Delegations • Economic and Social Committee • Committee of the Regions • Private Sector • NGO/CSO • International Organisations • Universities • Schools • Local and Regional authorities • Foundations

4. Civil society organisations
Target audience
Young people
aged show highest degree of openness to international development of all age groups.
Civil society organisations
Broader public
Policy makers
Schools/
Universities

5. Strategic approach
Decentralised integrated campaign with storytelling approach and narrative building focused on partnership development and clear call to action
Localised approach
Partnerships and synergies with public, private, civil and NGO sector
Storytelling
People as change agents/ clear call to action
World’s Best News

6. Our red thread: storytelling
What are our stories
and what do they say
about EU
development cooperation?

7. Special focus Member States
Events
Opening and closing events
Awareness rising events for the general public
Specific stakeholder events
Focus young people
Press
Media trainings
Press trips
Joint campaigns
Development magazines
Online communication
Subsections in existing websites planned in most of the MS
Some MS plan their own websites

8. Special focus Member States
Social media
Campaigns,
Involving young people,
Celebrity ambassadors,
Competitions,
Education,
Hosting debates,
Surveys
Evaluation
Some MS plan evaluations at national level
Some provide measurable objectives, expected results and/or indicators
Few mention reporting templates they will use
Sustainability
Some MS plan actions to make sure that the Year has an effect beyond 2015
Reaching new stakeholders, policy initiatives

9. Stakeholders' initiatives
CONCORD initiative
DEAR project
Marathons and sport for development
Co-branded events with international organisations
Think tanks launch discussions
Awards with private sector organisations
Fair Trade Changing Behaviour
European Citizens' Alliance - Mobilising and Developing the Potential for Leadership/Influence in partnership
....

10. Flagship events of the EYD2015
Opening event Latvia hosted by the Presidency – 9th January
Belgium opening event Brussels with Bozar and Africalia – 17th January
Gender event Latvia with the Latvian presidency opening – 2nd March
European Dev Days – 3rd/4th June
Closing event Luxembourg by the Presidency – 8th December

11. EU inmstitutions' activities
Activities run by EU institutions - EC, EEAS, EP, Council,EESC, Co
4th Assises of Decentralised Cooperation
Communication Campaign Prize …
Commission in the lead
Kapucinski Lectures in all MS
Back to school
Lorenzo Natali Price
Sports: Brussels 20 km and more
Thematic conferences at the Info point
Information through the Representations, EDDCs, EU Delegations ……

12. Thematic Months January – Europe in the World February – Education
March – Women and Girls
April – Health
May – Peace and Security
June – Sustainable Green Growth, Decent Jobs and Businesses
July – Children and Youth
August - Humanitarian Aid
September – Demography and Migration
October – Food Security
November – Sustainable Development and Climate Action
December - Human Rights and Governance

13. EYD Shared Website Principles Main elements
Collaborative campaign site
Approved partners will have full editorial
control
A shared site, a shared year
For coordination, collaboration and
dissemination
Main elements
Events
Stories
Case Studies
Toolkit

14. Social Media Strategy Principles Main elements
Direct engagement with citizens
A collaborative and innovative approach
Main elements
Posting guidelines
Social media takeover of the official Twitter/FB accounts
#EYD2015 and #Euglobalplayer
Other event specific hashtags
Capacity 4 Development Group

15. Media Eurobarometer measuring public opinion before and after the year
Media Partnerships (2 per Member State) with key broadsheets and broadcasters
Engaging alternative media such as diaspora, faith, youth, development specialists
Joint announcements and press events
Press seminars and events throughout the EYD
Building a database to facilitate easier access to experts

16. Key Next steps Finalise toolkit we can offer main stakeholders
Give further guidance on web, social media, media
Agree on evaluation of the EYD2015
Exchange best practices and detect further synergies

17. Thank you and let's get started !