1. CHAPTER 7 Web 2.0 and Social Networks 1 Copyright John Wiley & Sons Canada

2. 2 7.1 Web 2.0 Underlying Technologies 7.2 Web 2.0 Applications 7.3 Categories of Web 2.0 Sites Chapter 7: Web 2.0 and Social Networks

3. LEARNING OBJECTIVES 1.Describe the differences between Web 1.0 and Web 2.0, and explain the benefits of three information technologies used by Web 2.0. 2.Identify five prominent Web 2.0 applications, and provide at least one example of how each can be utilized in a business setting. 3.Discuss the three categories of Web 2.0 sites, and provide at least one example of how each can improve business efficiency and profitability. 3Copyright John Wiley & Sons Canada

4. CASE 7.1 SOCIAL NETWORKS AND CROWDFUNDING The Problem –All businesses at one point or another are faced with the problem of raising money. This is definitely the case for new start-up businesses. Did you ever want to become an entrepreneur? To start your own company, one of the first things you will need is money. All businesses from small to large need to find the necessary funds to turn business ideas into products and services. 4Copyright John Wiley & Sons Canada

5. CASE 7.1 SOCIAL NETWORKS AND CROWDFUNDING The Solution –One solution to finding the money that organizations need is the emerging area of social media. Crowdfunding, such as Pursu.it (http://pursu.it), uses websites to allow those in need of cash to raise funds small from a large pool of investors or donors. Crowdfunding websites has links to popular social media networks such as Facebook and Twitter and that helps them to reach a large population of potential donors.http://pursu.it 5Copyright John Wiley & Sons Canada

6. CASE 7.1 SOCIAL NETWORKS AND CROWDFUNDING The Results –As of mid-2012, there were more than 450 active crowdfunding sites around the world, mostly in North America and Europe, including 17 in Canada. Through these crowdfunding platforms, investors and donors gave almost US$1.5 billion in 2011 to support more than one million causes. It was expected that contributions to crowdsourcing sites would double in 2013 from the previous year. 6Copyright John Wiley & Sons Canada

7. CASE 7.1 SOCIAL NETWORKS AND CROWDFUNDING Discussion –How could you use crowdfunding as an entrepreneur? 7Copyright John Wiley & Sons Canada

8. 7.1 Web 2.0 Underlying Technologies Web 1.0 –First generation of the Web (1990) –Keys were the creation of websites and the commercialization of the Web Web 2.0 –Encourage user participation, social interaction & collaboration –Facilitate information sharing, user-centered design & collaboration –Deliver functionality as service & feature remixable applications & data 8Copyright John Wiley & Sons Canada

9. WEB 2.0 INFORMATION TECHNOLOGIES AJAX –Tagging –Really Simple Syndication (RSS) 9Copyright John Wiley & Sons Canada

10. TAGGING Tagging is a keyword or term that describes a piece of information (e.g., blog, picture, article, video clip)Tagging –Tagging is the basis of folksonomies, which are user-generated classifications that use tags to categorize and retrieve web pages, photos, videos, and other web content. –Geotagging is a specific form of tagging that involves tagging information on maps. (example: Google maps)Google 10Copyright John Wiley & Sons Canada

11. RSS Really simple syndication (RSS) allows you to receive the information you want (customized information), when you want it, without having to surf thousands of websites. Example: CBC.ca provides RSS feeds for each of its main topic areas, such as world news, sports news, technology news, and entertainment news.CBC.ca 11Copyright John Wiley & Sons Canada

12. 7.2 WEB 2.0 APPLICATIONS Blogs and Blogging Wikis Netcasting Web 2.0 Media Printing-on-Demand Crowdsourcing 12Copyright John Wiley & Sons Canada

13. BLOGS Weblog (blog for short): personal website, open to the public, in which the site creator expresses his or her feelings or opinions via a series of chronological entries. Blogger: people who create and maintain blogs—write stories, convey news, and provide links to other articles and websites that are of interest to them. Blogosphere: term for the millions of blogs on the web. Watch a video on how to create a blog.video 13Copyright John Wiley & Sons Canada

14. BLOGS (CONTINUED) Companies use blogs for: –Input into their processes and products –Marketing purposes –Listen to consumers who express views on the companies’ products –Provide information for their clients –Detect false rumours –Gauge marketing push or popularity of new products 14Copyright John Wiley & Sons Canada

15. WIKIS Wikis: –harness the collective intelligence of Internet users, combining the input of many individuals –provide a central repository for capturing constantly updated product features and specifications, tracking issues, resolving problems, and maintaining project histories –enable companies to collaborate with customers, suppliers, and other business partners on projects. 15Copyright John Wiley & Sons Canada

16. NETCASTING Netcasting is the distribution of digital media, primarily audio files via syndication feeds for playback on digital media players and personal computers. –Podcasting –Videocasting Click here to listen to podcastshere 16Copyright John Wiley & Sons Canada

17. WEB 2.0 MEDIA Web 2.0 media provide a variety of content, including: –video (Amazon Video on Demand, YouTube, Hulu, Facebook) –music (Amazon MP3, Last.fm, Rhapsody, Pandora, Facebook, iTunes) –photographs (Photobucket, Flickr, Shutterfly, Picasa, Facebook). Click here to review an example of Web 2.0 mediahere 17Copyright John Wiley & Sons Canada

18. PRINTING-ON-DEMAND Printing-on-demand is customized printing done in small batches Examples: –CreateSpaceCreateSpace –LuluLulu –BlurbBlurb 18Copyright John Wiley & Sons Canada

19. CROWDSOURCING WEBSITES Tongal (online videos)Tongal Amazon’s Mechanical Turk (marketplace solutions)Amazon’s Mechanical Turk Eli Lilly (science)Eli Lilly 19Copyright John Wiley & Sons Canada

20. 7.3 CATEGORIES OF WEB 2.0 SITES Social Networking Sites Aggregators Mashups 20Copyright John Wiley & Sons Canada

21. SOCIAL NETWORKING SITES Well-known social networking sites include: –Facebook –Flickr –LinkedIn –YouTube –Twitter Check out this BusinessWeek slideshowslideshow 21Copyright John Wiley & Sons Canada

22. SOCIAL NETWORKING SITES (CONTINUED) Benefits of Social Networking include: –Newsfeeds –Networks for “alumni” –“Like” feature –Connectivity –Building trust –Marketing –Revenue from virtual currencies (on-line gaming) 22Copyright John Wiley & Sons Canada

23. AGGREGATORS AND MASHUPS Well-known aggregator websites include: –BloglinesBloglines –DiggDigg –Simply HiredSimply Hired –TechnoratiTechnorati 23Copyright John Wiley & Sons Canada

24. CHAPTER CLOSING There are a number of differences between Web 1.0 and Web 2.0. Five prominent Web 2.0 applications: weblog, wiki, netcasting, printing-on-demand, crowdsourcing Three categories of Web 2.0 sites: Social networking, aggregators, mashup 24Copyright John Wiley & Sons Canada

25. Copyright Copyright © 2014 John Wiley & Sons Canada, Ltd. All rights reserved. Reproduction or translation of this work beyond that permitted by Access Copyright (the Canadian copyright licensing agency) is unlawful. Requests for further information should be addressed to the Permissions Department, John Wiley & Sons Canada, Ltd. The purchaser may make back-up copies for his or her own use only and not for distribution or resale. The author and the publisher assume no responsibility for errors, omissions, or damages caused by the use of these files or programs or from the use of the information contained herein. Copyright John Wiley & Sons Canada