1. How to Use These Slides The following slides have been designed to help demonstrate the value of TechSmith products within an organization. They are not intended to be a single cohesive presentation, but a set of ten use cases and customer stories that can individually be used to show how TechSmith products help in different areas of the organization. Slides 1 and 2 provide a general introduction to TechSmith in the workplace and how screencasts differ from camera video. Slides 4-13 cover the ten use cases and customer stories that touch different areas of the organization – Training, Sales, IT, HR, Finance, etc. Slides 14-16 provide a brief overview of TechSmith products, a way to get in touch with TechSmith, and some additional resources that may be helpful in making your pitch. Feel free to adapt and add to these slides to suit your needs.

2. Everyone is an expert at something. TechSmith software makes it easy and efficient for everyone to create content and share their expertise. The following slides show examples of how TechSmith helps: Accelerate productive communication and eliminate wasted effort across the organization: SalesSales | HR | IT/Help Desk | Accounting/Finance | Training | Project ManagementHR IT/Help Desk Accounting/FinanceTraining Project Management Enhance existing system investments by injecting images and video into: Email Presentation Software Instant Messaging Help Desk Intranet Social

3. Camera Video vs. Screencasts Videos produced by professionals in studios are great, but extremely expensive. Screencasts, on the other hand, look professional and can be created by anyone. No studios, no actors, no lighting required - just TechSmith and your ideas. We know… we’ve been doing this for 27 years and counting.27 years and counting Video Comparison: Camera Video vs. Screencasts Camera Video vs. Screencasts

4. Training Doesn’t Have to Be an Event ● SME’s create and share videos instead of scheduling repeat meetings ● Experienced team members create onboarding content for new staff ● Retiring employees create videos to capture their knowledge before they leave ACCELERATE: -Employee onboarding process -In-house skill development ELIMINATE: -Lost knowledge when employees retire or move to a different team -Knowledge sharing meetings -The cost of external training -Constant interruptions to answer simple how-to questions Customer Success Story: Virgin Media TRAINING

5. Eliminate “What Did You Mean By…” Emails ●Use visuals to show your colleagues exactly what you see and eliminate the need for clarification ●Reduce time spent waiting for clarification ACCELERATE: -Project Completion -Feedback Loop ELIMINATE: -Long email threads with clarification delays -Repeat work due to unclear specifications Customer Success Story: Vince Sarubbi, CIO, Webcor Builders PROJECT MANAGEMENT

6. Tired of Answering the Same Questions? “Creating a quick screencast significantly reduced the amount of chasing down incomplete information on submitted forms. We also experienced a 75% reduction in enrollment related questions and issues.” -Amy Casciotti, TechSmith HR Team ACCELERATE: -Successful submission of employee health plan enrollment forms the first time around -Process improvement for future years ELIMINATE: -Answering the same questions over and over again (ex. during open enrollment period) -Disruptions asking for clarification < SEE IT IN ACTION HUMAN RESOURCES

7. Eliminate the Help Desk Back and Forth Give employees a quick way to clearly communicate their problems to the help desk staff ACCELERATE: -Ticket resolution -Ability to focus on proactive projects ELIMINATE: -Employee Downtime (while waiting for ticket resolution) -Help desk tickets with incomplete information -Back and forth help desk messages asking for clarification -Costly desk visits and/or remote support sessions Customer Success Story: David FrancisDavid Francis < SEE IT IN ACTION IT HELP DESK

8. Eliminate Repeat Training Sessions ● Record screencasts whenever you’re delivering live training to capture that “Over-the-shoulder” experience for others in the future ● Employees can return and view content when they need it ACCELERATE: -Getting new staff up to speed on projects -Training multiple shifts efficiently ELIMINATE: -Repeating training sessions for every new employee -Follow-up questions on content that was covered in training sessions < SEE IT IN ACTION TRAINING

9. Personalize Customer Support ● Respond to customer questions with personalized video to build relationship and establish understanding ● Create videos to document customer interactions and share with the rest of the company ● Create a library of support videos ACCELERATE: -Resolution of customer support tickets -Deeper understanding of customer pain -Customer trust ELIMINATE: -Extended wait times to repair software bugs Customer Success Story: David Baars, Pipeline Deals David Baars, Pipeline Deals CUSTOMER SERVICE

10. Replace a Meeting with a Video “Having product demos available through a hosted video solution allows me to review these updates from my workspace and mobile devices as time permits keeping me productive throughout the day!” -Jim Watson, TechSmith Sales ACCELERATE: -Getting key information to the right people at the right time ELIMINATE: -Expensive Meetings -Confusion from misinterpreted email messages -The need to find that perfect calendar time where everyone is available < SEE IT IN ACTION SALES & MARKETING

11. Help Get Your Customers to That “Aha Moment” “One of the big things that we try to do is get our customers to what we call that ‘Aha Moment’ - where they say ‘I get it - this is what I can use this map for.’ Getting them to that point has led us to embedding videos in all of our products.” -Kelly Miller, Senior Product Marketing Manager, Mindjet ACCELERATE: -Customer understanding of the benefits your products -Creating a library of reusable videos to support customers ELIMINATE: -Tech support calls from customers that need training -Customer confusion resulting from static/unclear help documentation Customer Success Story: Mindjet Software Mindjet Software SALES & MARKETING

12. Increases Sales with Personalized Videos ● Help prospects see, experience, and understand exactly what you can do for them ● Stakeholders who receive personalized content are 40% more willing to buy than those who don’t - Harvard Business ReviewHarvard Business Review ACCELERATE: -Customer understanding of value your offering presents -Trust & relationship building -Pass along of your content to decision makers ELIMINATE: -Long emails explaining complicated concepts to customers -Getting lost in a sea of proposals < SEE IT IN ACTION SALES

13. Communicate Clearly and Securely ●Use visual annotations to ask clear and direct questions ●Blur out sensitive data ●Customer Success Story: DFCU Financial DFCU Financial ACCELERATE: -Procedure documentation -Information sharing ELIMINATE: -Unnecessary sharing of sensitive data -Emails asking for clarification -Unprofessional quality of documentation -Use of multiple apps to capture/annotate screenshots < SAMPLE SCREENSHOT TRAININGFINANCE

14. TechSmith Solutions Snagit Snagit is a screen capture software that gives you all the tools you need to create engaging images and videos. Camtasia Camtasia Camtasia, our powerful screen recording and video editing software, allows you to produce professional videos without having to be a video pro. TechSmith Relay TechSmith Relay An organization-wide learning solution, TechSmith Relay gives anyone the ability to record and share videos securely, and measure their impact. See all TechSmith Products

15. Request a Consultation Get a customized solution created just for your organization What you won't get is just a bunch of licenses. What you will get is a real person who not only understands the problems you're facing, but how to help solve them. If you'd like to learn more about adding visuals into your everyday communication and capturing knowledge across your organization, we'd love to talk. Request a consultation Visit www.techsmith.comwww.techsmith.com Phone +1.517.381.2300 | Toll Free +1.800.517.3001 (U.S. & Canada Only)

16. Additional Resources TechSmith Use Cases for the Workplace When to Use Video in Business How TechSmith Uses Video Which TechSmith Products are Right for You Snagit vs the Snipping ToolSnagit vs the Snipping Tool