1. Ethos, Pathos and Logos Tuesday, November 18th, 2014
----- Meeting Notes ( :44) -----
Messages from media are done to persuade the viewer.
Tuesday, November 18th, 2014

2. How is persuasion and media related?

3. Learning Goals Today I am learning to:
What Aristotle’s Modes of Persuasion are (ethos, pathos and logos)
How Modes of Persuasion are used in writing and connected to media
How to write an argumentative paragraph

4. Who am I?
“It is the mark of an educated mind to be able to entertain a thought without accepting it.”

5. Aristotle Greek philosopher and scientist Born 384 BC
Joined Plato’s Academy in Athens when he turned 18 – remained here until he was 37
Tutored Alexander the Great
He wrote on many topics including, philosophy, zoology, physics, linguistics, etc.

6. Rhetoric One of the topics he focused on was rhetoric
Rhetoric is the art of speaking or writing effectively
He came up with the idea of rhetorical strategies or devices called. “Modes of Persuasion”
These classify the speaker’s appeal to the audience
Ethos
Pathos
Logos

7. Ethos Greek for ‘character’
Refers to the credibility or ethical appeal
We tend to believe people whom we respect
You must project to your viewers that you are worth listening to

8. pathos Greek for ‘experience’ Appeals to the viewer’s emotions
Language choice affects the audience’s emotional response, and emotional appeal can effectively be used to enhance a story/argument

9. Logos Greek for ‘word’ Persuading the audience with reason or logic
This is the most important of the three and Aristotle’s favourite
Giving reason or support is at the heart of argumentation

10. Rap Lyrics on Trial
As we read through the article, highlight/underline/circle examples of Logos, Pathos and Ethos
Use a different colour for each

11. Think Pair and share
Have you ever tried to persuade a family member or friend? What was it about? What did you use to convince this person of your argument?
Did you use statistics or logic?
Did you present yourself as someone who was responsible?
Did you attempt to make the person feel bad?
Which appeals worked best?

12. Your turn to argue
Use rhetorical devices (ethos, pathos and logos) to write a persuasive argument on one of the questions below.
Should the private lives of the famous be off limits?
Should athletes who abuse illegal drugs have to give up their titles and medals?
Is school designed more for girls than boys?
Should there be stricter rules about how coaches treat their players?
Should what you say on Facebook be grounds for getting fired?
When should you be able to buy cigarettes, drink alcohol, vote, drive and fight in wars?
Does the use of technology in class effect a student’s learning?

13. Ethos, Pathos, Logos ARgument
WILT (What I’m learning today):
What Aristotle’s Modes of Persuasion are (ethos, pathos and logos)
How Modes of Persuasion are used in writing and connected to media
How to write an argumentative paragraph
WILF (What I’m looking for):
Use of ethos in argument
Use of pathos in argument
Use of logos in argument
Evidence of stance/purpose/evidence in paragraph writing
Topics
Should the private lives of the famous be off limits?
Should athletes who abuse illegal drugs have to give up their titles and medals?
Is school designed more for girls than boys?
Should there be stricter rules about how coaches treat their players?
Should what you say on Facebook be grounds for getting fired?
When should you be able to buy cigarettes, drink alcohol, vote, drive and fight in wars?
Does the use of technology in class effect a student’s learning?