Download presentation
Presentation is loading. Please wait.
Published byEthan Webb Modified over 9 years ago
2
Female & Male Images In Media
3
Are media portrayals as harmful to men as to women?
4
Martin & Gentry (No) zSocial Comparison Theory zDrive to evaluate own opinions & abilities leads us to compare ourselves to other people.
5
Advertising zimposes a “sense of inadequacy” on women zcreates & reinforces preoccupation with women’s physical attractiveness
6
zAds encourage women to compare themselves to models zMotivations influence effect of ads
7
Cottle zRecent advertising trends are just as harmful to men zUnforgiving & unrealistic images zMen’s magazines encourage obsession with body image, aging & sexual prowess
8
Male Images in Media
12
In the Beginning Lucky the Diet Coke Hunk 1994 Marky Mark 1993
13
Hollywood Beefcake
17
There are even posters
18
Tough Guise zMen, masculinity & media
19
Ken: Now and Then
20
Female advertising images Video: “Killing Us Softly” Jean Kilbourne
21
Changing beauty standards zIn 1957, Miss America was 5'7" and weighed 150 pounds. zThe average modern Miss America: z5’7'' z121 pounds
22
Before & after: “Plus Size” Size 12
23
Jamie Lee in More Magazine
24
AfterBefore
25
DOES THIS REMIND YOU OF ANYTHING?
26
Double Standard in Hollywood? zPercentage of women in the US who are 40 or older: 42 zPercentage of actresses appearing in movies in 2002 who were 39 or younger: 78
27
Double Standard?
28
People Magazine article zWhat point is the article making? zDo you see any irony here?
29
Media Images of Gender: Research
30
Children Now study: zMedia exposes boys to narrow, confining definition of masculinity zAnger & violence solve problems z"Gender straightjacket" limits range of emotions allowed
31
zDo the media objectify men in the same way they do women? zAre the consequences different?
32
Video Games zMajority male characters (92% to 54%) zFemale bodies exposed (38%) zLarge breasts & small waists
33
For Example...
35
Sex in the Media
36
Sex, Lies & Women's Mags zStories about sex are "tweaked" zQuotes changed / stories embellished / people made up zWhy does this matter? zAre stories about sex "a formidable cultural force"? zOr just an entertaining diversion?
37
Sex on TV (Kaiser Foundation Report) zMore sexual content on TV now than ever before zSexual behaviors zTalking about sex zHas it gone too far? http://www.parentstv.org/PTC/clips/main.asp
38
Concerns about youth zTV informs youth about sex zTV shapes ideas about what others are doing zWho else does this?
39
Context zOnly 10% refer to risks or responsibilities of sex zMore likely w/teen situations
40
zTV sex influences other teens a lot or somewhat 3rd person effect 72% 22% zTV sex influences ME a lot or somewhat
41
The Porn Factor zIs pornography transforming sexuality & relationships for the worse? zUnrealistic expectations of appearance & performance zDifficulty forming sustaining relationships zDifficulty feeling sexually satisfied zDenigration of women
42
zEffects on children z(socialization by “eavesdropping”) zCorrelations with aggressiveness & abuse zErotica vs pornography
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.