1. IAMAI 9th Marketing Conclave ’13 Special Address: Vishwanath Alluri, Founder and Executive chairman, IMImobile

2. The new wave of technology 2 Previous Generation Technology Current Trend of Technology Computing, Enterprise Cloud, Mobile, Social

3. 3 Forecasting box office revenue

4. 4 Young Americans turn away from driving

5. 5 Consumerization of IT

6. CIO? 6 Does the company CIO have a future?

7. The “new” marketing mix 7 Enablers Location, Profile, Opt-in, Payments, Loyalty, coupons Customer Lifecycle Inform, Transact, Engage, Acquire, Retain, Serve Devices Smartphones, Tablets, Smart TVs Channels SMS, USSD, Email, Social, In App, Mobile Web, IVR

8. The challenge today 8 Enablers Location, Profile. Opt-in, Payments, Loyalty, coupons Customer Life Cycle Inform, Transact, Engage, Acquire, Retain, Serve Devices Smartphones, Tablets, Smart TVs Channels SMS, USSD, Email, Social, In App, Mobile Web, IVR FRAGMENTATION

9. The need of the hour 9 Enablers Location, Profile. Opt-in, Payments, Loyalty, coupons Customer Life Cycle Inform, Transact, Engage, Acquire, Retain, Serve Devices Smartphones, Tablets, Smart TVs Channels SMS, USSD, Email, Social, In App, Mobile Web, IVR UNIFIED PLATFORM

10. IMImobile OPENHOUSE 10 OPENHOUSE is designed for SMEs and large enterprises to create innovative mobile engagement and employee productivity solutions. OPENHOUSE is a secure, cloud-based platform that makes it simple to access and deploy telecommunication APIs. 1.Ready-to-use applications Customer engagement across mobile and social channels 2.APIs Standards compliant APIs exposing telecom network capabilities 3.Extensible Easy on-boarding of new APIs and applications Cloud Social Mobile

11. Thank you 11 Vishwanath Alluri Founder & Executive Chairman, IMImobile