1. PACKAGE & LABEL INNOVATION SYMPOSIUM Athens, February 18th, 2015

2. WELCOME Jeroen Van Bauwel Director Product Management Xeikon

3. ADVANCEMENTS IN DIGITAL LABEL & PACKAGING PRINTING Athens, February 18th, 2015

4. Some things have changed Some things are changing = New opportunities

5. Source: http://www.dearmedia.be

6. CHANGES IN SUPPLY-CHAIN MANAGEMENT Printing labels just in time Reduction of waste / overproduction No Stock Flexibility to change / last minute corrections Make the most of your packaging not just the product, assist warehousing, order-picking incorporate batch information, barcoding data Link with ERP system synchronization with the production process

7. NEW REQUIREMENTS ON PROTECTION Brandowners looking for: Product identification Authentication of protected products Track and Trace systems

8. REALFAKE NEW REQUIREMENTS ON PROTECTION

9. WHY USE DIGITAL PRINTING? The low cost Most of these techniques are part of the production printing process, They do not require too many extra investments or special expensive fraud detection systems. They allow to combine several protection features directly into the packaging

10. NEW MARKETING POSIBILITIES

12. SHIFTS IN MARKETING COMMUNICATION

13. PERSONALISED PACKAGING

14. NEXT STEPS…

15. What does all this require from the printer?

16. KEY IS INTEGRATION Existing environment Software tools Quality inspection Finishing equipment …

17. INTEGRATION Addition of separator-labels Variable elements

18. INTEGRATION Addition of separator-labels Diecut lines to assist in finishing

19. COLEBOURNE & PARTNERS 75 million lids for ready-made meals yearly Growing number of SKU’s Colebourne set up a JustInTime production solution based on a Xeikon 3500: lead times dropped from 10 to 1 week minimum job order size dropped from 12.000 to 250

21. THANKS