1. NEWS Social Thievery: Will Your Tweets Get You Robbed? Why Job Performance Reviews Are Going to Get Social Apple reportedly fires employee for negative Facebook post

2. Inside the Firewall (Enterprise 2.0) SOCIAL MEDIA IN BUSINESS

3. SOCIAL MEDIA INSIDE THE FIREWALL What’s The Point?

4. WHAT ARE YOU TRYING TO ACCOMPLISH? Business value of collaboration Employee enablement Prevalence of v-teams Cross-group pollination Spread best practices Encourage networking Corporate –wide knowledge sharing “Find the Expert” Internal listening post Gauge employee satisfaction Early warning for problems What’s important? Photo credits: http://www.shareworkz.com/images/v4/screenshots/communitycollaboration1.jpg

5. BLOCKERS What are the risks? No clear vision of “Why?”. Internal “need to know” culture. Corporate incentives (or lack thereof) for employees Wrong people using social media the wrong way in a very obvious manner (not viewed as “real work”) Example headline: The Cost of Social Media to Worker Productivity: $2.25 Billion The Cost of Social Media to Worker Productivity: $2.25 Billion Photo credits: http://denverpost.slideshowpro.com/albums/001/496/album-76720/cache/wall002.sJPG_920_590_0_95_1_50_50.sJPG?1257554773

6. NEWS Microsoft Developing New Social Network? SOPA (Stop Online Piracy Act) Bank of America 'brandjacked' by phony Google+ page

7. Inside the Firewall (Enterprise 2.0) – Part Deux SOCIAL MEDIA IN BUSINESS

8. SOCIAL MEDIA INSIDE THE FIREWALL Concepts and concerns

9. COLLABORATION

10. REPUTATION

11. RECOGNITION

12. COHORT USAGE Photo credits: http://0.tqn.com/d/addictions/1/0/B/-/-/-/Calling-You-by-Sanja-Gjenero.jpg http://plus.maths.org/latestnews/jan-apr09/innumeracy/kids.jpg http://www.rochford.gov.uk/rdm/wp-content/uploads/2009/07/j0422342.jpg

13. CROWDSOURCING Photo credits: http://eclipsesource.com/blogs/2009/07/13/crowdsourcing-documentation-at-eclipse/ A Definition The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. The Soundbyte Version: The application of Open Source principles to fields outside of software. http://www.crowdsourcing.com/

14. CROWDSOURCING EXAMPLES R&D Innocentive NineSigma Marketing, Design & Ideas Atizo BootB.com Creative Co-creation Threadless Quirky Freelancers TopCoder Corporate Initiatives Dell IdeaStorm Innovationjam Peer Production Linux Wikipedia Public Crowdsourcing Picnic Green Challenge German Catholic Church More examples can be found at http://www.openinnovators.net/list-open-innovation-crowdsourcing-examples/http://www.openinnovators.net/list-open-innovation-crowdsourcing-examples/ and http://crowdsourcingexamples.pbworks.com/http://crowdsourcingexamples.pbworks.com/

15. SOCIAL MEDIA INSIDE THE FIREWALL What’s the effect?

16. What happens in the conference room ends up on Twitter….or Facebook.

17. http://www.youtube.com/watch?v=O8g3AFnT_Hk

19. PRODUCTIVITY Measurability (ROI) Graphic from http://bhc3.wordpress.com/2009/03/09/how-i-address-the-question-of-enterprise-20-roi/

20. ADOPTION Graphic from http://bhc3.wordpress.com/2009/03/09/how-i-address-the-question-of-enterprise-20-roi/

21. IMPLEMENTATION Build, Buy or Use?

22. POLICY Policy database: http://socialmediagovernance.com/policies.php